• 主な調査対応産業：製薬、ヘルスケア、環境、エネルギー、化学、材料、電子、IT/通信、消費財、自動車、金融など多様
• 主な調査対応地域：グローバル
• 主な調査拠点：米国、英国、インド

MarketsandMarketsは過去13年間で10,000社以上の企業にサービスを提供し、1400億ドル以上の収益影響をもたらしました。その結果、単なる市場調査会社から「成長を可能にする企業」へと進化し、社員1500人以上が「成長を与える」文化を共有しています。2023年には、Forbesの調査でアメリカの優れた経営コンサルティング会社の1つとして認定され、独自の知的財産「Knowledge Store」というAI駆動の市場情報プラットフォームで他社との差別化を図っています。

MarketsandMarketsの特徴的なサービス内容と価値提供

• TAM（総潜在市場）の拡大：既存市場での成長が困難な場合、新たな市場機会を特定し、10倍の市場拡大を実現。
• 新市場向けのGTM戦略：未知の市場に効果的に進出する方法をサポート。
• 競争の激しい市場でのシェア獲得：競合の弱点を的確に把握し、差別化戦略を構築。
• ユニークなモデル：「人と機械」を組み合わせた成長プログラムで、リアルタイムの市場洞察を提供し、エコシステム全体に影響を与える重要な情報を共有。

認証と信頼性 ISO 27001:2013認証を取得し、情報セキュリティ管理を徹底。顧客情報の機密性、完全性、可用性を守り、高品質で信頼性のあるサービスを提供しています。

MarketsandMarketsが選ばれる理由

• 1000社以上に4兆ドル以上のTAM拡大を実現。
• 30,000以上の市場セグメントに関する洞察を即時提供。
• エコシステム全体を視野に入れた包括的なアプローチ。
• エンドツーエンドのサポートで市場戦略の実現を支援。

これらの活動を通じて、MarketsandMarketsは企業の成長を支えるパートナーとしての役割を果たしています。

MarketsandMarkets was founded in 2009 with a simple, yet powerful, idea – every disruption is inherently the source of game-changing business opportunities. At that time, everybody was talking about disruptive trends such as AI, IoT, 3D printing, nanotech, robotics, etc. but nobody was certain about the business opportunities associated with them. Upon sensing this significant white space, MarketsandMarkets started exploring these emerging and fast-growing opportunities and soon realized that it was part of a much bigger game. We figured out that the B2B economy was just beginning to undergo a dramatic transformation, wherein roughly $25 trillion of new revenue sources would emerge by the end of 2030. So, MarketsandMarkets embarked on a journey to help B2B companies monetize their play in this phenomenon.

During the past 13 years, MarketsandMarkets got to work with more than 10,000 companies and created $140+ billion of revenue impact for them. Consequently, we too evolved from being a market research publisher to a growth enabling firm. MarketsandMarkets also moulded our entire corporate culture around “GIVE growth” to promote a growth mindset among our 1500+ people workforce. Earlier this year, we made a formal transformation into one of America’s best management consulting firms as per a survey conducted by Forbes – evidently as the only India origin startup in the list of 200 firms. Even among these 200 peers, we stand apart as a blue-ocean alternative because of our unique intellectual property called Knowledge Store – A primary research driven AI-enabled market intelligence platform meant for growth-minded executives.

At MarketsandMarkets we pride ourselves on our clear mission and values which are democratic and transparent. Our leaders are present and accessible, encouraging our employees to think globally, but act locally. MarketsandMarkets also have clear and frequent processes in place to recognise individual and team achievements, allow diversified career paths between roles and regions, integrate diversity and inclusion plus offer internal assignments and flexible working arrangements to improve inclusion, growth and trust.

The ISO 27001:2013 Information Security Management System is a standard accepted internationally for managing risks related to security of information. The ISO certification ensures our customers absolute peace of mind concerning the security of their information. It further strengthens our pledge to protect the information assets of our customers from any threat to their confidentiality, integrity, and availability, and reasserts the quality and dependability of our services and solutions.

Expand Your Total Addressable Market (TAM) 10X
– Are you finding it difficult to achieve target growth with your existing markets?
– Are you struggling to identify new opportunities that will help your organization to expand your Total Addressable Market?
– Is your team facing challenges in generating revenues from your expanded targeted addressable market?
Lack of an interconnected view of your ecosystem can lead to a smaller TAM and missed, big opportunities

Create a robust GTM strategy for new markets
– Are your existing teams insufficiently enabled to play in your new markets?
– Do you feel your expertise in ‘Business as Usual’ cannot be leveraged to identify your ‘Right to Win’ in new growth markets?
While you embark on your journey to new and lesser-known markets, enable your team to identify the right way to enter those markets and win!

Gain Market Share in Competitive Intensive Markets
– Do you struggle to build competitive differentiation in focused markets strategically?
– Does your GTM engine not have sufficient intelligence to react in real-time to track competitive activities?
In an increasingly competitive business environment, keep a close eye on your key competitors to beat them at their weak spots

Why should you engage with MarketsandMarkets?
– Delivered US$40+ billion of TAM expansion to 1000+ clients
– Readily available insights around 30,000+ niche and emerging market segments along with interconnected ecosystem view
– Unique man + machine growth program model, allowing you to track real-time insights impacting you, your clients, your clients’ clients, partners, and all interconnected markets impacting your key applications, use cases, and sub-verticals
– Establish seamless coordination among your teams with parallel support and execution for all concerned stakeholders
– End-to-end handholding until operationalized