フリークエントフライヤー向けクレジットカードのベストプラクティス

Timetricが発行した調査報告書(VR1041MR)
◆英語タイトル:Insight Report: Best Practice in Frequent Flyer Credit Cards
◆商品コード:VR1041MR
◆発行会社(リサーチ会社):Timetric
◆発行日:2015年3月28日
◆ページ数:52
◆レポート形式:英語 / PDF
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:金融
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【レポートの概要】

The report provides information and insights on into market trends for credit cards targeted at frequent flyers, including:

• A global snapshot of frequent flyer credit card dynamics and market drivers.

• Comprehensive analysis of key trends expected to shape the market over the next five years.

• Analysis of industry best practice through detailed case studies.

• Detailed analysis of key markets, including market potential, product comparison and strategies adopted by key competitors.


• This report provides a comprehensive analysis of emerging market trends essential for frequent flyer card issuers over the next five years.

• It provides current and future outlines of products and services, business models and use of technology in offering frequent flyer credit cards and associated loyalty programs.

• It compares 30 frequent flyer credit cards in six key markets, and analyzes the market strategies of 18 card issuers.

• It provides case studies on how card issuers are effectively targeting frequent flyers.

• The report also covers market potential in terms of number of seats sold on flights and total revenue generated by airlines from ticket bookings in six key markets.

【レポートの目次】

1 Executive Summary

2 Global Frequent Flyer Credit Card Dynamics
2.1 Industry Snapshot and Future Outlook
2.2 Market Drivers

3 Best Practices and Market Trends 2015–2019
3.1 Issuers Abolishing Foreign Transaction Fees to Encourage Card Use
3.2 Frequent Flyer Programs Expected to Overhaul Reward Program Model
3.3 Increased Focus on Non-Flight Rewards to Decrease Cost
3.4 Mass Affluent Customers have Emerged as a Key Target Segment
3.5 Banks and Airlines Turning Towards Merchant-Funded Loyalty Programs to Reduce Costs
3.6 Synergy of Mobile and Social Media Channels Leading to Superior Marketing Opportunities
3.7 Gamification Gaining Prominence for Improving Customer Loyalty
3.8 Redefining Pricing Based on Nature of Banking Relationship
3.9 Product Segmentation and Rebranding to Offer Simplified Products
3.1 Outsourcing Rewards and Loyalty Programs to Gain Operational Efficiency
3.11 Increased Investment in Analytical Tools to Gain Insights into Consumer Behavior

4 Case Studies
4.1 Customer Engagement
4.2 Customer Segmentation
4.3 Rebranding and Innovation
4.4 Consumer Convenience
4.5 Use of Analytics

5 Deep Dive into Key Markets
5.1 The US
5.1.1 Market potential
5.1.2 Product comparison
5.1.3 Strategies
5.2 Canada
5.2.1 Market potential
5.2.2 Product comparison
5.2.3 Strategies
5.3 The UK
5.3.1 Market potential
5.3.2 Product comparison
5.3.3 Strategies
5.4 Spain
5.4.1 Market potential
5.4.2 Product comparison
5.4.3 Strategies
5.5 South Korea
5.5.1 Market potential
5.5.2 Product comparison
5.5.3 Strategies
5.6 Australia
5.6.1 Market potential
5.6.2 Product comparison
5.6.3 Strategies

6 Appendix
6.1 Methodology
6.2 Contact Timetric
6.3 About Timetric
6.4 Timetric’s Services
6.5 Disclaimer

Table 1: Frequent Flyer Credit Cards – Current Development and Future Outlook
Table 2: Trip Volume in Key Markets (Million), 2010–2019
Table 3: American Express – Cards Targeted at Frequent Flyers in the UK
Table 4: Mileage Earning – SkyMiles Frequent Flyer Program 2015
Table 5: The US – Credit Cards for Frequent Flyers
Table 6: Canada – Credit Cards for Frequent Flyers
Table 7: The UK – Credit Cards for Frequent Flyers
Table 8: Spain – Credit Cards for Frequent Flyers
Table 9: South Korea – Credit Cards for Frequent Flyers
Table 10: Australia – Credit Cards for Frequent Flyers

Figure 1: Key Success Factors for a Frequent Flyer Credit Card Issuer
Figure 2: Comparison of Different Loyalty Models
Figure 3: Comparative Overview of Key Markets
Figure 4: Number of Seats Sold and Revenue Generated in the US, 2010–2019
Figure 5: Number of Seats Sold and Revenue Generated in Canada, 2010–2019
Figure 6: Number of Seats Sold and Revenue Generated in the UK, 2010–2019
Figure 7: Number of Seats Sold and Revenue Generated in Spain, 2010–2019
Figure 8: Number of Seats Sold and Revenue Generated in South Korea, 2010–2019
Figure 9: Number of Seats Sold and Revenue Generated in Australia, 2010–2019

【掲載企業】

JPMorgan Chase
Bank of America
Citibank
Capital One
American Express
TD Canada Trust
Royal Bank of Canada
Canadian Imperial Bank of Commerce
Bank of Montreal
Scotiabank
Lloyds Bank
MBNA
Virgin Money
Creation/Sygma Bank
Banco Santander
Banco Popular Español
Bankia
La Caixa
Shinhan Card
Hyundai Card
KB Kookmin
Samsung Card
Commonwealth Bank of Australia
Westpac
Australia and New Zealand Bank (ANZ)
National Australia Bank

【レポートのキーワード】

フリークエントフライヤープログラム、マイレージサービス、フリークエントフライヤー、クレジットカード、ベストプラクティス、事例分析、航空、サービス

【免責事項】
http://www.globalresearch.jp/disclaimer

★リサーチレポート[ フリークエントフライヤー向けクレジットカードのベストプラクティス(Insight Report: Best Practice in Frequent Flyer Credit Cards)]についてメールでお問い合わせはこちらでお願いします。


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