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◆英語タイトル:Insight Report: Debit Card Loyalty Programs
◆商品コード:VR1039MR
◆発行会社(リサーチ会社):Timetric
◆発行日:2015年2月13日
◆ページ数:61
◆レポート形式:英語 / PDF
◆納品方法:Eメール
◆調査対象地域:グローバル
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【レポートの概要】

The report provides insights into the changing dynamics of debit card loyalty programs:

• It analyzes market opportunities and consumer preferences for debit cards.

• It explores emerging loyalty models for debit card customers.

• It discusses the impact of technology such as advent on of mobile payments on loyalty and cost.

• It captures the impact of changing regulatory dynamics.

• It explores key strategies deployed by debit card issuers.


• This report covers top-level data of global debit card use and comparative market shares of debit and credit cards.

• It includes top-level review and forecast data (2010–2019) for debit card use in selected markets.

• It provides comparative analysis of key loyalty programs in selected markets.

• It covers recent and expected regulatory changes affecting debit card loyalty programs in key markets.

• It includes case studies to highlight industry best practice and market trends.

【レポートの目次】

1 Executive Summary

2 The Debit Opportunity
2.1 Debit Card Use Continues to Grow Globally
2.2 Shift from Credit to Debit Following the Subprime Crisis

3 Debit Card Loyalty Programs and their Dynamics
3.1 Changing Consumer Preferences
3.2 Merchant Funding of Loyalty Programs and its Effect on Banking Profitability
3.3 Relationship Programs
3.4 Outsourcing of Debit Card Loyalty Programs
3.5 The Effect of Mobile Payments and Digital Wallets

4 Loyalty Programs and Rewards as Drivers of Current Account Switching

5 The Effect of Regulation on Debit Card Loyalty Programs

6 Debit Card Loyalty Programs in Key Markets
6.1 The US
6.1.1 Comparative analysis of key loyalty programs
6.1.2 Strategies adopted by key banks
6.2 Canada
6.2.1 Comparative analysis of key loyalty programs
6.2.2 Strategies adopted by key banks
6.3 The UK
6.3.1 Comparative analysis of key loyalty programs
6.3.2 Strategies adopted by key banks
6.4 Australia
6.4.1 Comparative analysis of key loyalty programs
6.4.2 Strategies adopted by key banks
6.5 Spain
6.5.1 Comparative analysis of key loyalty programs
6.5.2 Strategies adopted by key banks
6.6 South Korea
6.6.1 Comparative analysis of key loyalty programs
6.6.2 Strategies adopted by key banks

7 Case Studies
7.1 Bank of America – ‘Keep the Change’ Initiative Helped to Acquire Customers
7.2 Pinnacle Bank – Partnership with Fiserv to Improve Debit Card Loyalty
7.3 Bank of Montreal – Targeting Frequent Flyers with Air Mile Rewards
7.4 Lloyds – Merchant-Funded Rewards to Reduce Costs

8 Appendix
8.1 Methodology
8.2 Contact Timetric
8.3 About Timetric
8.4 Timetric’s Services
8.5 Disclaimer

Table 1: Debit Card Reward and Loyalty Programs – Current Developments and Future Outlook
Table 2: Debit Cards vs Prepaid Cards in Selected Countries, 2014
Table 3: The Impact of Regulation on Banks’ Incomes
Table 4: The US – Comparison of Debit Card Loyalty Programs
Table 5: Canada – Comparison of Debit Card Loyalty Programs
Table 6: The UK – Comparison of Debit Card Loyalty Programs
Table 7: Australia – Comparison of Debit Card Loyalty Programs
Table 8: Spain – Comparison of Debit Card Loyalty Programs
Table 9: South Korea – Comparison of Debit Card Loyalty Programs

Figure 1: Global Debit Card Transaction Volumes and Values, 2010–2014
Figure 2: Global Transaction Volumes – Debit Cards vs Credit and Charge Cards (%)
Figure 3: Regional Transaction Volumes – Debit vs Credit Cards (%)
Figure 4: Key Success Factors in a Loyalty Program
Figure 5: Analysis of Key Consumer Segments
Figure 6: Payment Source Preferences in the Mobile Domain, 2012
Figure 7: Comparison of Loyalty Models
Figure 8: Percentage of Respondents Forming New Primary Relationships with Banks, 2013
Figure 9: Comparative Assessment of Debit Card Loyalty Programs in Key Developed Economies
Figure 10: The US – Debit Card Transaction Volumes and Values, 2010–2019
Figure 11: Canada – Debit Card Transaction Volumes and Values, 2010–2019
Figure 12: The UK – Debit Card Transaction Volumes and Values, 2010–2019
Figure 13: Australia – Debit Card Transaction Volumes and Values, 2010–2019
Figure 14: Spain – Debit Card Transaction Volumes, 2010–2019
Figure 15: South Korea – Debit Card Transaction Volumes and Values, 2010–2019

【掲載企業】

Visa
MasterCard
Bank of America
Wells Fargo
JPMorgan Chase
Fiserv
Rockland Trust
Pinnacle Bank
PNC
Fifth Third Bank
Royal Bank of Canada
Bank of Montreal
Scotiabank
Target Canada Co.
President’s Choice Financial
Lloyds Bank
Royal Bank of Scotland
Nationwide Building Society
Barclays
Halifax
PayPal
Bankwest
People’s Choice Credit Union
ING Direct
Citibank
La Caixa
BBVA
Bankia
Openbank
CatalunyaCaixa
Shinhan Card
Hyundai Card
Standard Chartered
Industrial Bank of Korea

【レポートのキーワード】

デビットカード、ポイントサービス、事例分析

【免責事項】
http://www.globalresearch.jp/disclaimer

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