世界のスマートディスプレイ市場(~2027年):スマートホームディスプレイ別(音声制御、スマートアプライアンス)、スマートディスプレイミラー別、スマートサイネージ別(小売・ホスピタリティ施設、スポーツ・娯楽施設)、地域別

MarketsandMarketsが発行した調査報告書(SE6970)
◆英語タイトル:Smart Display Market with COVID-19 Impact Analysis by Smart Home Display (Voice-controlled, Smart Appliance), Smart Display Mirror, Smart Signage (Retail & Hospitality Facilities, Sports & Entertainment Venues), Geography - Global Forecast to 2027
◆商品コード:SE6970
◆発行会社(リサーチ会社):MarketsandMarkets
◆発行日:2022年2月10日
◆ページ数:211
◆レポート形式:英語 / PDF
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マーケッツアンドマーケッツ社は、世界のスマートディスプレイ市場規模が、2022年23億ドルから2027年97億ドルまで年平均33.4%成長すると予測しています。本調査レポートは、スマートディスプレイの世界市場について広く調査し、イントロダクション、調査手法、エグゼクティブサマリー、プレミアムインサイト、スマートディスプレイミラー別(自動車用、その他)分析、スマートホームディスプレイ別(音声制御、スマートアプライアンス)分析、スマートサイネージ別(小売・ホスピタリティ施設、輸送ハブ・公共場所、スポーツ・娯楽施設)分析、地域別分析、競争状況、企業情報など、以下の構成でまとめております。
・イントロダクション
・調査手法
・エグゼクティブサマリー
・プレミアムインサイト
・世界のスマートディスプレイ市場規模:スマートディスプレイミラー別(自動車用、その他)
・世界のスマートディスプレイ市場規模:スマートホームディスプレイ別(音声制御、スマートアプライアンス)

・世界のスマートディスプレイ市場規模:スマートサイネージ別(小売・ホスピタリティ施設、輸送ハブ・公共場所、スポーツ・娯楽施設)
・世界のスマートディスプレイ市場規模:地域別
・競争状況
・企業情報
❖ レポートの概要 ❖

“The smart display market is expected to grow from USD 2.3 billion in 2022 to USD 9.7 billion by 2027; it is expected to grow at a CAGR of 33.4% during the forecast period.”
The major driving factors for the growth of the smart display market include the growing use of smart devices and increasing internet penetration.

“Smart home display to witness highest CAGR in smart display market during the forecast period”
Smart display market is expected to grow at a CAGR during the forecast period. High demand for smart mirrors from the automotive industry, new and innovative features offered by smart mirrors, increasing number of internet users and growing adoption of smart devices according to consumer preferences, surging demand for AI-powered and IoT-enabled smart home appliances, increasing trend of context-aware signage, and growing adoption of smart signage in retail sector are the key driving factors for the smart display market. However, High risks of theft and breach of customer data hampering the growth of the market.

“Smart Signage to account for largest share of smart display market during the forecast period”
The smart signage market has witnessed various technological advancements and registered remarkable growth over the last few years. Smart signage is among the most demanding and growing platforms that empower many people to access product information and promotions. Various industries are encouraged to deploy smart signage solutions owing to their user-friendly and customer-centric features. Different types of digital signage products, such as displays, media players, and projectors, are used by the retailers for effective interaction with customers. In retail stores, smart signage solutions are used to greet customers, enhance customer shopping experiences, and display advertisements.

“North America to hold a significant market share of smart display market during the forecast period”
North America is expected to hold the second highest market share of the smart display market during the forecast period. The smart display market in North America is estimated to grow significantly over the next few years. Being technologically advanced and developed, the region is a major adopter of cutting-edge technologies used in the advertisement sector. The smart display market in North America is driven by various factors, such as the high standard of living of customers, the growing need to save time, and the increasing requirement for improved retail services in terms of accuracy and efficiency. In the current market scenario, the US dominates the smart display market in North America because of its well-established economy that supports the large retail and transportation market.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key officials in the smart display market. Following is the breakup of the profiles of primary participants for the report.
• By Company Type: Tier 1 – 56 %, Tier 2 – 23%, and Tier 3 – 21%
• By Designation: C-Level Executives – 75%, Managers – 25%
• By Region: North America– 40%, APAC – 26%, Europe- 23% and RoW – 11%

The smart display market comprises major players such as Amazon (US), Samsung Electronics (South Korea), Alphabet (Google) (US), Apple (US), LG Electronics (South Korea), NEC Corporation (Japan), Panasonic Corporation (Japan), Leyard Optoelectronic (Planar) (China), Sony (Japan), Facebook (US), Magna International (Canada), and Gentex (US), Qualcomm(US), Intel(US), Honeywell(US), Lenovo(Hong Kong), Electric Mirror(US), Qisda Corporation(Taiwan), Robert Bosch(Germany), Alps Alpine(Japan), IBM(US), Smart Parking (Australia), Oak Labs(US), Dirror(Germany) and Myra Mirrors (US)

Research Coverage
The report defines, describes, and forecasts the smart display market based on type and geography. It provides detailed information regarding factors such as drivers, restraints, opportunities, and challenges influencing the growth of the smart display market. It also analyzes competitive developments such as product launches, acquisitions, expansions, contracts, partnerships, and developments carried out by the key players to grow in the market.

Reasons to Buy This Report
The report will help leaders/new entrants in the smart display market in the following ways:
1. The report segments the smart display market comprehensively and provides the closest market size estimation for all subsegments across regions.
2. The report will help stakeholders understand the pulse of the market and provide them with information on key drivers, restraints, challenges, and opportunities about the smart display market.
3. The report will help stakeholders understand their competitors better and gain insights to improve their position in the smart display market. The competitive landscape section describes the competitor ecosystem.

❖ レポートの目次 ❖

1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 DEFINITION AND SCOPE 26
1.2.1 INCLUSIONS AND EXCLUSIONS 27
1.3 STUDY SCOPE 27
1.3.1 MARKETS COVERED 27
FIGURE 1 SMART DISPLAY MARKET SEGMENTATION 28
1.3.2 GEOGRAPHIC SCOPE 28
1.3.3 YEARS CONSIDERED 29
1.4 CURRENCY 29
1.5 LIMITATIONS 29
1.6 MARKET STAKEHOLDERS 30
1.7 SUMMARY OF CHANGES 30
2 RESEARCH METHODOLOGY 31
2.1 RESEARCH DATA 31
FIGURE 2 PROCESS FLOW: SMART DISPLAY MARKET SIZE ESTIMATION 31
FIGURE 3 SMART DISPLAY MARKET: RESEARCH DESIGN 32
2.1.1 SECONDARY AND PRIMARY RESEARCH 33
2.1.2 SECONDARY DATA 34
2.1.2.1 Secondary sources 34
2.1.2.2 Key secondary sources 34
2.1.3 PRIMARY DATA 35
2.1.3.1 Key industry insights 35
2.1.3.2 Primary interviews with experts 36
2.1.3.3 List of key primary respondents 36
2.1.3.4 Breakdown of primaries 36
2.2 MARKET SIZE ESTIMATION 37
FIGURE 4 SUPPLY-SIDE ANALYSIS: SMART DISPLAY MARKET (1/2) 37
FIGURE 5 SUPPLY-SIDE ANALYSIS: SMART DISPLAY MARKET (2/2) 37
2.2.1 BOTTOM-UP APPROACH 38
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 38
2.2.2 TOP-DOWN APPROACH 38
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 38
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 39
2.4 RESEARCH ASSUMPTIONS 40
TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY 40
2.5 LIMITATIONS 40
2.6 RISK ASSESSMENT 41
TABLE 2 RISK ASSESSMENT 41
3 EXECUTIVE SUMMARY 42
3.1 SMART DISPLAY MARKET: POST-COVID-19 42
3.1.1 REALISTIC SCENARIO 42
FIGURE 8 REALISTIC SCENARIO: SMART DISPLAY MARKET, 2018–2027 (USD MILLION) 43
3.1.2 PESSIMISTIC SCENARIO 43
FIGURE 9 PESSIMISTIC SCENARIO: SMART DISPLAY MARKET,
2018–2027 (USD MILLION) 43
3.1.3 OPTIMISTIC SCENARIO 44
FIGURE 10 OPTIMISTIC SCENARIO: SMART DISPLAY MARKET, 2018–2027 (USD MILLION) 44
FIGURE 11 IMPACT OF COVID-19 ON SMART DISPLAY MARKET 45
FIGURE 12 SMART SIGNAGE TO HOLD LARGER MARKET SIZE DURING FORECAST PERIOD 45
FIGURE 13 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE OF SMART DISPLAY MARKET IN 2021 46
4 PREMIUM INSIGHTS 47
4.1 ATTRACTIVE OPPORTUNITIES IN SMART DISPLAY MARKET 47
FIGURE 14 APAC TO REGISTER HIGHEST CAGR DURING FORECAST PERIOD 47
4.2 SMART DISPLAY MARKET, BY TYPE 47
FIGURE 15 SMART SIGNAGE TO HOLD LARGEST MARKET SIZE IN 2027 47
4.3 SMART SIGNAGE MARKET, BY APPLICATION 48
FIGURE 16 RETAIL AND HOSPITALITY FACILITIES TO HOLD LARGEST SIZE OF SMART SIGNAGE MARKET, BY APPLICATION, IN 2027 48
4.4 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE 48
FIGURE 17 VOICE-CONTROLLED/ASSISTANCE SMART HOME DISPLAYS TO HAVE HIGHEST MARKET SHARE DURING FORECAST PERIOD 48
4.5 SMART DISPLAY MARKET, BY REGION (2027) 49
FIGURE 18 APAC TO RECORD HIGHEST CAGR FOR SMART DISPLAY MARKET IN 2027 49
5 SMART DISPLAY MIRROR MARKET 50
5.1 INTRODUCTION 50
TABLE 3 SMART DISPLAY MIRROR MARKET, IN TERMS OF VALUE AND VOLUME, 2018–2021 50
TABLE 4 SMART DISPLAY MIRROR MARKET, IN TERMS OF VALUE AND VOLUME, 2022–2027 50
5.2 MARKET DYNAMICS 51
FIGURE 19 MARKET DYNAMICS: SMART DISPLAY MIRROR MARKET 51
5.2.1 DRIVERS 52
5.2.1.1 Rising demand for smart mirrors from automotive industry 52
TABLE 5 ADVANCED DRIVER ASSISTANCE SYSTEMS, BY AUTOMATION LEVEL 53
FIGURE 20 ADAS PENETRATION RATE IN GLOBAL SALES OF LIGHT VEHICLES,
BY LEVEL, 2017–2050 54
FIGURE 21 IMPACT OF SMART MIRRORS ON ADAS PENETRATION, 2017–2050 55
5.2.1.2 New and innovative features of smart mirrors 55
5.2.1.3 Upsurge in online/digital retail shopping due to COVID-19 pandemic 55
5.2.1.4 Transition from traditional stores to smart stores in retail industry 56
FIGURE 22 COMPONENTS OF SMART RETAIL 57
5.2.2 RESTRAINTS 57
5.2.2.1 High risks of customer data theft and breach of customer data privacy 58
5.2.3 OPPORTUNITIES 58
5.2.3.1 Growing applications of smart mirrors in smart homes 58
5.2.3.2 Increasing use of smart digital mirrors in healthcare solutions 59
5.2.3.3 High growth potential in retail sector 59
5.2.4 CHALLENGES 60
5.2.4.1 Lack of awareness regarding smart mirrors and high costs 60
5.3 VALUE CHAIN ANALYSIS 61
FIGURE 23 VALUE CHAIN ANALYSIS FOR SMART DISPLAY MIRRORS 61
5.3.1 R&D ENGINEERS 61
5.3.2 ORIGINAL EQUIPMENT MANUFACTURERS 61
5.3.3 KEY TECHNOLOGY PROVIDERS AND SYSTEM INTEGRATORS 62
5.3.4 DISTRIBUTORS AND MARKETING TEAMS 62
5.3.5 END USERS 62
5.4 SMART DISPLAY MIRROR MARKET ECOSYSTEM ANALYSIS 62
TABLE 6 SMART DISPLAY MIRROR MARKET: ECOSYSTEM 62
5.5 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE 63
5.5.1 INTRODUCTION 63
TABLE 7 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE,
2018–2021 (USD MILLION) 63
TABLE 8 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE,
2022–2027 (USD MILLION) 63
TABLE 9 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE,
2018–2021 (THOUSAND UNITS) 63
TABLE 10 SMART DISPLAY MIRROR MARKET, BY MIRROR TYPE,
2022–2027 (THOUSAND UNITS) 64
5.5.2 AUTOMOTIVE SMART DISPLAY MIRRORS 64
5.5.2.1 Introduction 64
FIGURE 24 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET SEGMENTATION 64
5.5.2.2 Automotive smart display mirrors market, by mirror type 64
TABLE 11 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE,
2018–2021 (USD MILLION) 65
TABLE 12 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE,
2022–2027 (USD MILLION) 65
FIGURE 25 OEM REARVIEW DISPLAY MIRRORS TO EXHIBIT HIGHEST GROWTH RATE DURING FORECAST PERIOD 65
TABLE 13 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE,
2018–2021 (THOUSAND UNITS) 66
TABLE 14 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY MIRROR TYPE,
2022–2027 (THOUSAND UNITS) 66
5.5.2.2.1 OEM rearview display mirror 66
5.5.2.2.2 Aftermarket rearview display mirror 66
5.5.2.2.3 Side-view display mirror 67
5.5.2.3 Automotive smart display mirrors market, by component 67
TABLE 15 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY COMPONENT,
2018–2021 (USD MILLION) 67
TABLE 16 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY COMPONENT,
2022–2027 (USD MILLION) 67
5.5.2.3.1 Display panels 68
5.5.2.3.2 Camera and sensor modules 68
5.5.2.3.3 Glass and other hardware 68
5.5.2.3.4 Software 68
5.5.2.4 Automotive smart display mirrors market, by region 68
TABLE 17 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY REGION,
2018–2021 (USD MILLION) 69
TABLE 18 AUTOMOTIVE SMART DISPLAY MIRRORS MARKET, BY REGION,
2022–2027 (USD MILLION) 69
5.5.2.4.1 North America 69
5.5.2.4.2 Europe 70
5.5.2.4.3 APAC 70
5.5.2.4.4 RoW 71
5.5.3 OTHER SMART DISPLAY MIRRORS 71
5.5.3.1 Introduction 71
FIGURE 26 OTHER SMART DISPLAY MIRRORS MARKET SEGMENTATION 71
5.5.3.2 Other smart display mirrors market, by application 71
FIGURE 27 RETAIL & HOSPITALITY APPLICATION TO WITNESS HIGHER DEMAND FOR OTHER SMART DISPLAY MIRRORS DURING FORECAST PERIOD 72
TABLE 19 OTHER SMART DISPLAY MIRRORS MARKET, BY APPLICATION,
2018–2021 (USD MILLION) 72
TABLE 20 OTHER SMART DISPLAY MIRRORS MARKET, BY APPLICATION,
2022–2027 (USD MILLION) 72
5.5.3.2.1 Retail & hospitality 72
5.5.3.2.2 Smart home & others 73
5.5.3.3 Other smart display mirrors market, by region 73
FIGURE 28 NORTH AMERICA EXPECED TO HAVE HIGHEST DEMAND FOR OTHER SMART DISPLAY MIRRORS DURING FORECAST PERIOD 73
TABLE 21 OTHER SMART DISPLAY MIRRORS MARKET, BY REGION,
2018–2021 (USD MILLION) 74
TABLE 22 OTHER SMART DISPLAY MIRRORS MARKET, BY REGION,
2022–2027(USD MILLION) 74
5.5.3.3.1 North America 74
5.5.3.3.2 Europe 74
5.5.3.3.3 APAC 75
5.5.3.3.4 RoW 75
6 SMART HOME DISPLAY MARKET 76
6.1 INTRODUCTION 76
TABLE 23 SMART HOME DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME,
2018–2021 76
TABLE 24 SMART HOME DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME,
2022–2027 76
6.2 MARKET DYNAMICS 77
FIGURE 29 MARKET DYNAMICS: SMART HOME DISPLAY MARKET 77
6.2.1 DRIVERS 78
6.2.1.1 Increasing number of internet users and growing adoption of smart devices 78
FIGURE 30 INTERNET USERS TILL 2021, BY REGION 79
6.2.1.2 Surging demand for AI-powered and IoT-enabled smart home appliances 79
6.2.1.3 Growing focus of many players on expansion of smart home product portfolios 80
6.2.1.4 Escalating demand for security systems and video identification systems 80
6.2.2 RESTRAINTS 81
6.2.2.1 Issues related to security and privacy 81
6.2.3 OPPORTUNITIES 82
6.2.3.1 Increasing popularity of smart home devices 82
FIGURE 31 SMART HOME PENETRATION WORLDWIDE, 2016 VS. 2020 83
6.2.3.2 Rising trend of consolidating smart speakers with displays 83
6.2.4 CHALLENGES 84
6.2.4.1 Supply chain disruptions due to COVID-19 pandemic 84
6.2.4.2 Risk of device malfunctioning 84
6.2.4.3 Device compatibility issues due to lack of common standards and communication protocols 85
6.3 SMART HOME DISPLAY VALUE CHAIN ANALYSIS 85
FIGURE 32 VALUE CHAIN ANALYSIS OF SMART HOME DISPLAYS 85
6.4 SMART HOME DISPLAY MARKET ECOSYSTEM ANALYSIS 86
TABLE 25 SMART HOME DISPLAY MARKET: ECOSYSTEM 86
6.5 PROTOCOLS AND STANDARDS 87
6.5.1 DALI 87
6.5.2 NEMA 87
6.5.3 KNX 87
6.5.4 DMX 88
6.5.5 LONWORKS 88
FIGURE 33 LONWORKS NETWORK SET-UP 88
6.5.6 ETHERNET 89
6.5.7 MODBUS 89
6.5.8 BACNET 89
6.5.9 BLACK BOX 89
6.5.10 PLC 89
6.6 WIRELESS COMMUNICATION TECHNOLOGY ANALYSIS 90
FIGURE 34 WIRELESS COMMUNICATION TECHNOLOGIES 90
6.6.1 ZIGBEE 90
6.6.2 Z-WAVE 90
6.6.3 WI-FI 90
6.6.4 BLUETOOTH 91
6.6.5 ENOCEAN 91
6.6.6 THREAD 91
6.6.7 INFRARED 91
6.7 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE 92
FIGURE 35 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE 92
TABLE 26 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE,
2018–2021 (USD MILLION) 92
TABLE 27 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE,
2022–2027 (USD MILLION) 92
TABLE 28 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE,
2018–2021 (THOUSAND UNITS) 93
TABLE 29 SMART HOME DISPLAY MARKET, BY PRODUCT TYPE,
2022–2027 (THOUSAND UNITS) 93
6.7.1 VOICE-CONTROLLED/ASSISTANCE SMART DISPLAY 93
6.7.1.1 Introduction 93
TABLE 30 LEADING PLAYERS AND THEIR VOICE-CONTROLLED SMART DISPLAY DEVICES, 2021 94
6.7.1.2 Voice-controlled smart display market, by component 94
FIGURE 36 SOFTWARE SEGMENT TO RECORD HIGHEST CAGR IN VOICE-CONTROLLED SMART DISPLAY MARKET DURING FORECAST PERIOD 95
TABLE 31 VOICE-CONTROLLED SMART DISPLAY MARKET, BY COMPONENT,
2018–2021 (USD MILLION) 95
TABLE 32 VOICE-CONTROLLED SMART DISPLAY MARKET, BY COMPONENT,
2022–2027 (USD MILLION) 95
6.7.1.2.1 Display panels 96
6.7.1.2.2 Other hardware components 96
6.7.1.2.3 Software 96
6.7.1.3 Voice-controlled smart display market, by region 96
FIGURE 37 APAC TO RECORD HIGHEST CAGR IN VOICE-CONTROLLED SMART DISPLAY MARKET DURING FORECAST PERIOD 97
TABLE 33 VOICE-CONTROLLED SMART DISPLAY MARKET, BY REGION,
2018–2021 (USD MILLION) 97
TABLE 34 VOICE-CONTROLLED SMART DISPLAY MARKET, BY REGION,
2022–2027 (USD MILLION) 97
6.7.1.3.1 North America 98
6.7.1.3.2 Europe 98
6.7.1.3.3 APAC 98
6.7.1.3.4 RoW 98
6.7.2 SMART APPLIANCE DISPLAY 99
6.7.2.1 Introduction 99
FIGURE 38 SMART APPLIANCE DISPLAY MARKET SEGMENTATION 99
6.7.2.2 Smart appliance display market, by component 100
FIGURE 39 DISPLAY PANELS TO CAPTURE LARGEST SHARE OF SMART APPLIANCE DISPLAY MARKET, IN TERMS OF VALUE, DURING FORECAST PERIOD 100
TABLE 35 SMART APPLIANCE DISPLAY MARKET, BY COMPONENT,
2018–2021 (USD MILLION) 100
TABLE 36 SMART APPLIANCE DISPLAY MARKET, BY COMPONENT,
2022–2027 (USD MILLION) 100
6.7.2.2.1 Display panels 101
6.7.2.2.2 Other hardware components 101
6.7.2.2.3 Software 101
6.7.2.3 Smart appliance display market, by region 101
TABLE 37 SMART APPLIANCE DISPLAY MARKET, BY REGION,
2018–2021 (USD MILLION) 101
TABLE 38 SMART APPLIANCE DISPLAY MARKET, BY REGION,
2022–2027 (USD MILLION) 102
6.7.2.3.1 North America 102
6.7.2.3.2 Europe 102
6.7.2.3.3 APAC 103
6.7.2.3.4 RoW 103
7 SMART SIGNAGE MARKET 104
7.1 INTRODUCTION 104
FIGURE 40 SMART SIGNAGE MARKET SEGMENTATION 104
TABLE 39 SMART SIGNAGE MARKET, IN TERMS OF VALUE AND VOLUME, 2018–2021 104
TABLE 40 SMART SIGNAGE MARKET, IN TERMS OF VALUE AND VOLUME, 2022–2027 105
7.2 MARKET DYNAMICS 105
FIGURE 41 MARKET DYNAMICS: SMART SIGNAGE MARKET 105
7.2.1 DRIVERS 106
7.2.1.1 Increasing trend of context-aware signage 106
7.2.1.2 Growing adoption of smart signage in retail sector 107
7.2.1.3 Surging use of AI-based smart signage to understand customer demand 107
7.2.2 RESTRAINTS 107
7.2.2.1 Complexities in manufacturing all-weather display-based smart signage systems for outdoor applications 108
7.2.3 OPPORTUNITIES 108
7.2.3.1 Increasing number of smart stores worldwide 108
7.2.3.2 Growing utilization of smart signage in tradeshows and events 109
7.2.4 CHALLENGES 109
7.2.4.1 Higher costs of installation, ownership, and maintenance 109
7.2.4.2 Lower level of awareness about advantages and components of smart signage solutions 110
7.3 PRICING ANALYSIS 110
TABLE 41 INDICATIVE PRICES OF SMART SIGNAGE DEVICES 110
7.4 PATENT ANALYSIS 111
TABLE 42 NOTICEABLE PATENTS REGISTERED: SMART DISPLAY MARKET 111
7.5 TARIFFS AND REGULATIONS REGARDING SMART SIGNAGE SOLUTIONS 112
7.5.1 REGULATIONS: SMART DISPLAYS 112
TABLE 43 REGULATIONS: SMART DISPLAYS 112
7.5.2 TARIFFS: DISPLAY PANELS 113
7.6 CASE STUDIES 113
7.6.1 INTRODUCTION 113
7.6.2 SMART SIGNAGE IN RESTAURANTS 113
TABLE 44 SMART SIGNAGE ACCELERATES FULL DIGITALIZATION OF MCDONALD’S DRIVE THRU LOCATION 113
7.6.3 SMART SIGNAGE FOR CORPORATES 114
TABLE 45 INDOOR SMART LED DISPLAYS EMPOWER MICROSOFT TO ACHIEVE MORE 114
7.6.4 SMART SIGNAGE IN AIRPORTS 114
TABLE 46 SMART LED DISPLAYS TRANSFORM PASSENGER EXPERIENCE AT HELSINKI AIRPORT 114
7.6.5 SMART SIGNAGE IN HEALTHCARE 115
TABLE 47 FUTURAMEDIA AND SCALA DRIVE FRENCH PHARMACY SALES WITH DIGITAL SIGNAGE 115
7.6.6 SMART SIGNAGE IN RETAIL 115
TABLE 48 SCALA HELPS HUNKEMOLLER PROVIDE NEW DIMENSION TO SHOPPING EXPERIENCE 115
7.6.7 SMART SIGNAGE IN SHOPPING CENTERS 115
TABLE 49 POSNANIA SHOPPING COMPLEX OPENS WITH REVOLUTIONARY DIGITAL SIGNAGE SYSTEM 115
7.6.8 SMART SIGNAGE IN HOSPITALITY 116
TABLE 50 MSC CRUISES PARTNERS WITH SAMSUNG TO ENHANCE PASSENGER EXPERIENCE 116
7.7 TRADE ANALYSIS 116
7.7.1 EXPORT SCENARIO OF BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES 116
FIGURE 42 BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES EXPORT, BY KEY COUNTRY, 2020 116
7.7.2 IMPORT SCENARIO OF BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES 117
FIGURE 43 BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES IMPORT, BY KEY COUNTRY, 2020 117
7.8 SMART SIGNAGE MARKET ECOSYSTEM ANALYSIS 117
TABLE 51 SMART SIGNAGE MARKET: ECOSYSTEM 117
7.9 SMART SIGNAGE MARKET, BY APPLICATION 118
7.9.1 INTRODUCTION 118
FIGURE 44 SMART SIGNAGE MARKET, BY APPLICATION 118
FIGURE 45 RETAIL AND HOSPITALITY FACILITIES TO HOLD LARGEST SIZE OF SMART SIGNAGE MARKET DURING FORECAST PERIOD 118
TABLE 52 SMART SIGNAGE MARKET, BY APPLICATION, 2018–2021 (USD MILLION) 119
TABLE 53 SMART SIGNAGE MARKET, BY APPLICATION, 2022–2027 (USD MILLION) 119
7.9.2 RETAIL AND HOSPITALITY FACILITIES 119
TABLE 54 SMART SIGNAGE MARKET FOR RETAIL AND HOSPITALITY FACILITIES,
BY REGION, 2018–2021 (USD MILLION) 120
TABLE 55 SMART SIGNAGE MARKET FOR RETAIL AND HOSPITALITY FACILITIES,
BY REGION, 2022–2027 (USD MILLION) 120
7.9.3 TRANSPORTATION HUBS AND PUBLIC PLACES 120
TABLE 56 SMART SIGNAGE MARKET FOR TRANSPORTATION HUBS AND PUBLIC PLACES, BY REGION, 2018–2021 (USD MILLION) 121
TABLE 57 SMART SIGNAGE MARKET FOR TRANSPORTATION HUBS AND PUBLIC PLACES, BY REGION, 2022–2027 (USD MILLION) 121
7.9.4 SPORTS AND ENTERTAINMENT VENUES 121
TABLE 58 SMART SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT VENUES,
BY REGION, 2018–2021 (USD MILLION) 122
TABLE 59 SMART SIGNAGE MARKET FOR SPORTS AND ENTERTAINMENT VENUES,
BY REGION, 2022–2027 (USD MILLION) 122
7.9.5 OTHERS 123
TABLE 60 SMART SIGNAGE MARKET FOR OTHER APPLICATIONS, BY REGION,
2018–2021 (USD MILLION) 123
TABLE 61 SMART SIGNAGE MARKET FOR OTHER APPLICATIONS, BY REGION,
2022–2027 (USD MILLION) 123
7.10 SMART SIGNAGE MARKET, BY OFFERING 124
7.10.1 INTRODUCTION 124
FIGURE 46 SMART SIGNAGE MARKET, BY OFFERING 124
TABLE 62 SMART SIGNAGE MARKET, BY OFFERING, 2018–2021 (USD MILLION) 124
TABLE 63 SMART SIGNAGE MARKET, BY OFFERING, 2022–2027 (USD MILLION) 125
7.10.2 DISPLAYS 125
7.10.3 MEDIA PLAYERS 125
7.10.4 SOFTWARE SOLUTIONS/PLATFORMS 126
7.10.5 SERVICES 126
7.11 SMART SIGNAGE MARKET, BY REGION 126
7.11.1 INTRODUCTION 126
FIGURE 47 NORTH AMERICA TO ACCOUNT FOR LARGEST SIZE OF SMART SIGNAGE MARKET DURING FORECAST PERIOD 127
TABLE 64 SMART SIGNAGE MARKET, BY REGION, 2018–2021 (USD MILLION) 127
TABLE 65 SMART SIGNAGE MARKET, BY REGION, 2022–2027 (USD MILLION) 127
7.11.2 NORTH AMERICA 128
TABLE 66 SMART SIGNAGE MARKET IN NORTH AMERICA, BY APPLICATION,
2018–2021 (USD MILLION) 128
TABLE 67 SMART SIGNAGE MARKET IN NORTH AMERICA, BY APPLICATION,
2022–2027 (USD MILLION) 128
7.11.3 EUROPE 129
TABLE 68 SMART SIGNAGE MARKET IN EUROPE, BY APPLICATION,
2018–2021 (USD MILLION) 129
TABLE 69 SMART SIGNAGE MARKET IN EUROPE, BY APPLICATION,
2022–2027 (USD MILLION) 129
7.11.4 APAC 130
TABLE 70 SMART SIGNAGE MARKET IN APAC, BY APPLICATION,
2018–2021 (USD MILLION) 130
TABLE 71 SMART SIGNAGE MARKET IN APAC, BY APPLICATION,
2022–2027 (USD MILLION) 130
7.11.5 ROW 131
TABLE 72 SMART SIGNAGE MARKET IN ROW, BY APPLICATION,
2018–2021 (USD MILLION) 131
TABLE 73 SMART SIGNAGE MARKET IN ROW, BY APPLICATION,
2022–2027 (USD MILLION) 131
8 GEOGRAPHIC ANALYSIS 132
8.1 INTRODUCTION 132
FIGURE 48 SMART DISPLAY MARKET: GEOGRAPHIC SNAPSHOT 132
FIGURE 49 NORTH AMERICA TO ACCOUNT FOR LARGEST SHARE OF SMART DISPLAY MARKET DURING FORECAST PERIOD 133
TABLE 74 SMART DISPLAY MARKET, BY REGION, 2018–2021 (USD MILLION) 133
TABLE 75 SMART DISPLAY MARKET, BY REGION, 2022–2027(USD MILLION) 133
TABLE 76 SMART DISPLAY MIRROR MARKET, BY REGION, 2018–2021 (USD MILLION) 134
TABLE 77 SMART DISPLAY MIRROR MARKET, BY REGION, 2022–2027 (USD MILLION) 134
TABLE 78 SMART HOME DISPLAY MARKET, BY REGION, 2018–2021 (USD MILLION) 134
TABLE 79 SMART HOME DISPLAY MARKET, BY REGION, 2022–2027 (USD MILLION) 134
8.2 NORTH AMERICA 135
FIGURE 50 SNAPSHOT OF SMART DISPLAY MARKET IN NORTH AMERICA 135
FIGURE 51 SMART HOME DISPLAY SEGMENT TO DOMINATE SMART DISPLAY MARKET IN NORTH AMERICA DURING FORECAST PERIOD 136
TABLE 80 SMART DISPLAY MARKET IN NORTH AMERICA, BY TYPE,
2018–2021 (USD MILLION) 136
TABLE 81 SMART DISPLAY MARKET IN NORTH AMERICA, BY TYPE,
2022–2027 (USD MILLION) 136
FIGURE 52 IMPACT OF COVID-19 ON NORTH AMERICA 137
TABLE 82 POST-COVID19: SMART DISPLAY MARKET IN NORTH AMERICA
2018–2027 (USD MILLION) 137
TABLE 83 SMART HOME DISPLAY MARKET IN NORTH AMERICA, BY PRODUCT TYPE, 2018–2021 (USD MILLION) 137
TABLE 84 SMART HOME DISPLAY MARKET IN NORTH AMERICA, BY PRODUCT TYPE, 2022–2027 (USD MILLION) 138
TABLE 85 SMART DISPLAY MIRROR MARKET IN NORTH AMERICA, BY TYPE,
2018–2021 (USD MILLION) 138
TABLE 86 SMART DISPLAY MIRROR MARKET IN NORTH AMERICA, BY TYPE,
2022–2027 (USD MILLION) 138

8.3 EUROPE 139
FIGURE 53 SNAPSHOT OF SMART DISPLAY MARKET IN EUROPE 139
FIGURE 54 SMART SIGNAGE TO ACCOUNT FOR MAJOR SHARE OF SMART DISPLAY MARKET IN EUROPE DURING FORECAST PERIOD 140
TABLE 87 SMART DISPLAY MARKET IN EUROPE, BY TYPE, 2018–2021 (USD MILLION) 140
TABLE 88 SMART DISPLAY MARKET IN EUROPE, BY TYPE, 2022–2027 (USD MILLION) 140
FIGURE 55 IMPACT OF COVID-19 ON EUROPE 141
TABLE 89 POST-COVID19: SMART DISPLAY MARKET IN EUROPE,
2018–2027 (USD MILLION) 141
TABLE 90 SMART HOME DISPLAY MARKET IN EUROPE, BY PRODUCT TYPE,
2018–2021 (USD MILLION) 141
TABLE 91 SMART HOME DISPLAY MARKET IN EUROPE, BY PRODUCT TYPE,
2022–2027 (USD MILLION) 142
TABLE 92 SMART DISPLAY MIRROR MARKET IN EUROPE, BY TYPE,
2018–2021 (USD MILLION) 142
TABLE 93 SMART DISPLAY MIRROR MARKET IN EUROPE, BY TYPE,
2022–2027 (USD MILLION) 142
8.4 APAC 142
FIGURE 56 SNAPSHOT OF SMART DISPLAY MARKET IN APAC 143
FIGURE 57 SMART SIGNAGE DISPLAY SEGMENT EXPECTED TO LEAD SMART DISPLAY MARKET IN APAC BY 2027 143
TABLE 94 SMART DISPLAY MARKET IN APAC, BY TYPE, 2018–2021 (USD MILLION) 144
TABLE 95 SMART DISPLAY MARKET IN APAC, BY TYPE, 2022–2027 (USD MILLION) 144
FIGURE 58 IMPACT OF COVID-19 ON APAC 144
TABLE 96 POST-COVID19: SMART DISPLAY MARKET IN APAC,
2018–2027 (USD MILLION) 144
TABLE 97 SMART HOME DISPLAY MARKET IN APAC, BY PRODUCT TYPE,
2018–2021 (USD MILLION) 145
TABLE 98 SMART HOME DISPLAY MARKET IN APAC, BY PRODUCT TYPE,
2022–2027 (USD MILLION) 145
TABLE 99 SMART DISPLAY MIRROR MARKET IN APAC, BY TYPE,
2018–2021 (USD MILLION) 145
TABLE 100 SMART DISPLAY MIRROR MARKET IN APAC, BY TYPE,
2022–2027 (USD MILLION) 146
8.5 ROW 146
TABLE 101 SMART DISPLAY MARKET IN ROW, BY TYPE, 2018–2021 (USD MILLION) 146
TABLE 102 SMART DISPLAY MARKET IN ROW, BY TYPE, 2022–2027 (USD MILLION) 146
FIGURE 59 IMPACT OF COVID-19 ON ROW 147
TABLE 103 POST-COVID19: SMART DISPLAY MARKET IN ROW,
2018–2027 (USD MILLION) 147
TABLE 104 SMART HOME DISPLAY MARKET IN ROW, BY PRODUCT TYPE,
2018–2021 (USD MILLION) 147
TABLE 105 SMART HOME DISPLAY MARKET IN ROW, BY PRODUCT TYPE,
2022–2027 (USD MILLION) 148
TABLE 106 SMART DISPLAY MIRROR MARKET IN ROW, BY TYPE,
2018–2021 (USD MILLION) 148
TABLE 107 SMART DISPLAY MIRROR MARKET IN ROW, BY TYPE,
2022–2027 (USD MILLION) 148
9 COMPETITIVE LANDSCAPE 149
9.1 OVERVIEW 149
9.2 KEY PLAYER STRATEGIES/RIGHT TO WIN 149
9.3 REVENUE ANALYSIS OF TOP 5 COMPANIES 150
FIGURE 60 REVENUE ANALYSIS (USD BILIION), 2016-2020 150
9.4 MARKET SHARE ANALYSIS 151
TABLE 108 SMART DISPLAY MARKET: DEGREE OF COMPETITION (2020) 151
FIGURE 61 MARKET SHARE ANALYSIS: SMART DISPLAY MARKET, 2020 151
9.5 MARKET EVALUATION FRAMEWORK 152
FIGURE 62 MARKET EVALUATION FRAMEWORK 152
FIGURE 63 SMART DISPLAY MARKET RANKING ANALYSIS 152
9.6 COMPANY EVALUATION QUADRANT FOR SMART DISPLAY MARKET, 2021 154
9.6.1 STAR 154
9.6.2 EMERGING LEADER 154
9.6.3 PERVASIVE 154
9.6.4 PARTICIPANT 154
FIGURE 64 SMART DISPLAY MARKET: COMPANY EVALUATION QUADRANT, 2021 155
9.7 STARTUP/SME EVALUATION MATRIX: SMART DISPLAY MARKET, 2021 156
9.7.1 PROGRESSIVE COMPANIES 156
9.7.2 RESPONSIVE COMPANIES 156
9.7.3 DYNAMIC COMPANIES 156
9.7.4 STARTING BLOCKS 156
FIGURE 65 SMART DISPLAY MARKET: STARTUP /SME EVALUATION MATRIX, 2021 157
9.8 COMPETITIVE SCENARIO AND TRENDS 158
9.8.1 NEW PRODUCT LAUNCHES/DEVELOPMENTS 158
TABLE 109 SMART DISPLAY MARKET: NEW PRODUCT LAUNCHES/DEVELOPMENTS, 2018–2021 158
9.8.2 DEALS 159
TABLE 110 SMART DISPLAY MARKET: DEALS, 2018–2021 159
10 COMPANY PROFILES 161
(Business Overview, Products Offered, Recent Developments, MnM View Right to win, Strategic choices made, Weaknesses and competitive threats) *
10.1 INTRODUCTION 161
10.2 KEY PLAYERS 162
10.2.1 SAMASUNG ELECTRONICS 162
FIGURE 66 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 163
10.2.2 LG ELECTRONICS 166
FIGURE 67 LG ELECTRONICS: COMPANY SNAPSHOT 167
10.2.3 NEC 170
FIGURE 68 NEC CORPORATION: COMPANY SNAPSHOT 171
10.2.4 SONY 175
FIGURE 69 SONY: COMPANY SNAPSHOT 176
10.2.5 PANASONIC CORPORATION 178
FIGURE 70 PANASONIC: COMPANY SNAPSHOT 179
10.2.6 AMAZON 181
FIGURE 71 AMAZON: COMPANY SNAPSHOT 182
10.2.7 APPLE 185
FIGURE 72 APPLE: COMPANY SNAPSHOT 186
10.2.8 FACEBOOK 188
FIGURE 73 FACEBOOK: COMPANY SNAPSHOT 189
10.2.9 GENTEX 190
FIGURE 74 GENTEX: COMPANY SNAPSHOT 191
10.2.10 MAGNA INTERNATIONAL 194
FIGURE 75 MAGNA INTERNATIONAL: COMPANY SNAPSHOT 195
10.3 OTHER KEY PLAYERS 197
10.3.1 QUALCOMM 197
10.3.2 INTEL 198
10.3.3 HONEYWELL 199
10.3.4 LENOVO 200
10.3.5 ELECTRIC MIRROR 201
10.3.6 QISDA 201
10.3.7 ALPHABET(GOOGLE) 202
10.3.8 LEYARD OPTOELECTRONIC (PLANAR) 203
10.3.9 ROBERT BOSCH GMBH 203
10.3.10 APLS ALPINE CO., LTD. 204
10.3.11 IBM 205
10.3.12 SMART PARKING 206
10.3.13 OAK LABS 206
10.3.14 DIRROR 207
10.3.15 MYRA MIRRORS 207
*Details on Business Overview, Products Offered, Recent Developments, MnM View, Right to win, Strategic choices made, Weaknesses and competitive threats might not be captured in case of unlisted companies.
11 APPENDIX 208
11.1 INSIGHTS OF INDUSTRY EXPERTS 208
11.2 DISCUSSION GUIDE 209
11.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 211
11.4 AVAILABLE CUSTOMIZATION 213
11.5 RELATED REPORTS 213
11.6 AUTHOR DETAILS 214



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