Mobile operators must continue to encourage the enrichment of their customer bases, by managing the migration of customers from prepaid to contract plans and from basic phones to smartphones. This strategy will reduce churn and open up opportunities to encourage the take-up of data-centric plans.
THIS REPORT PROVIDES:
・a 5-year forecast of more than 100 mobile and fixed KPIs for the region as a whole and for 8 countries
・well-documented forecast assumptions for each type of mobile and fixed service, and for key countries
・an overview of operator strategies and country-specific topics, in order to highlight similarities and differences between countries
・a summary of results, key implications and recommendations for mobile and fixed operators
・an analysis of the trends, drivers and an explanation of the significant changes to our previous forecasts for the region.
|★リサーチレポート[ 西ヨーロッパの通信市場：動向と予測（8カ国）2015-2020(Western Europe telecoms market: trends and forecasts (8 countries) 2015–2020)]についてメールでお問い合わせはこちらでお願いします。|