ロケーション分析の世界市場予測(~2024年)

MarketsandMarketsが発行した調査報告書(TC 2456)
◆英語タイトル:Location Analytics Market by Component (Solutions and Services), Location Type (Indoor Location and Outdoor Location), Application (Remote Monitoring, Risk Management), Vertical (Retail, Media and Entertainment), and Region - Global Forecast to 2024
◆商品コード:TC 2456
◆発行会社(リサーチ会社):MarketsandMarkets
◆発行日:2019年6月21日
◆ページ数:136
◆レポート形式:英語 / PDF
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◆調査対象地域:グローバル
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当調査レポートでは、ロケーション分析の世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、コンポーネント(ソリューション及びサービス)別分析、ロケーション種類(インドアロケーション及びアウトドアロケーション)別分析、用途(遠隔監視、リスク管理)別分析、産業(小売り、メディア&エンタテインメント)別分析、ロケーション分析の世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

・イントロダクション
・エグゼクティブサマリー
・ロケーション分析の世界市場:市場インサイト
・ロケーション分析の世界市場:市場概観/市場動向
・ロケーション分析の世界市場:コンポーネント(ソリューション及びサービス)別分析/市場規模
・ロケーション分析の世界市場:ロケーション種類(インドアロケーション及びアウトドアロケーション)別分析/市場規模
・ロケーション分析の世界市場:用途(遠隔監視、リスク管理)別分析/市場規模
・ロケーション分析の世界市場:産業(小売り、メディア&エンタテインメント)別分析/市場規模
・ロケーション分析のアジア市場規模予測
・ロケーション分析のヨーロッパ市場規模予測
・ロケーション分析のアメリカ市場規模予測
・ロケーション分析の世界市場動向
・ロケーション分析の世界市場:競争状況
・ロケーション分析の世界市場:関連企業分析
...

※上記の和訳は最新内容ではない場合があります。
【レポートの概要】

Global location analytics market size to grow at a CAGR of 16.6% during the forecast periodThe global location analytics market size is expected to grow from USD 10.6 billion in 2019 to USD 22.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 16.6% during the period 2019–2024. Major growth factors for the market include increasing use of spatial data and analytical tools, rising need of predictive analytics for business, and growing use of location-based applications among consumers. These factors are expected to drive the global location analytics market. However, legal concerns and data privacy may limit the market growth.
Supply chain planning and optimization application segment to grow at the highest CAGR during the forecast period
Location analytics for the supply chain planning and optimization application solves multiple requirements raised by business organizations working in and across a number of verticals, such as retail and wholesale, manufacturing, and telecommunication and IT. Location analytics solutions help organizations better visualize and efficiently manage their supply chain in various ways, right from choosing the best mode of transport to matching locations for ensuring optimized distribution. It assists business executives in planning raw material sourcing to optimize their timely delivery, estimating procurement spend analysis, optimizing inventory levels across the procurement cycle, managing contracts, and measuring supplier performance through a set of key performance indicators.
Asia Pacific (APAC) to grow at the highest growth rate during the forecast period
APAC is expected to experience extensive growth opportunities in the next 5 years. The existence of a large population, introduction of emerging technologies, and high growth in countries such as China, India, Australia, Japan, Singapore, and Hong Kong are the major factors contributing to the growth of the location analytics market in the region. The organizations in APAC are focusing on customer interests and their preferences. The mobile devices and internet are being widely used for connectivity in the region. The region provides opportunities for small analytics vendors to introduce their innovative location analytics solutions. All these factors are responsible for the expeditious growth of the location analytics market in APAC.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the location analytics market.
The following list provides the breakup of primary respondents’ profiles:
 By company type: Tier 1: 35%, Tier 2: 45%, and Tier 3: 20%
 By designation: C level Executives: 35%, Director Level: 25%, and Others: 40%
 By region: North America: 45%, Europe: 20%, APAC: 30%, and Rest of the World: 5%
Major vendors in the global location analytics market include SAS (US), Esri (US), Oracle (US), Pitney Bowes (US), Microsoft (US), Galigeo (France), Cisco (US), IBM (US), Purple (UK), GeoMoby (Australia), Alteryx (US), CleverAnalytics (Czech Republic), IndoorAtlas (Finland), Lepton Software (India), Quuppa (Finland).
Research coverage:
The report includes an in-depth competitive analysis of the key players in the location analytics market, along with their company profiles, recent developments, and key market strategies. The report segments the global location analytics market by solution, service, location type, application, vertical, and region.
Key benefits of buying the report:
The report would provide the market leaders/new entrants in the location analytics market, information on the closest approximations of the revenue numbers for the overall location analytics market and subsegments. The report would also help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. It also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKET SEGMENTATION 16
1.3.2 REGIONS COVERED 16
1.4 YEARS CONSIDERED FOR THE STUDY 17
1.5 CURRENCY CONSIDERED 17
1.6 STAKEHOLDERS 18
2 RESEARCH METHODOLOGY 19
2.1 RESEARCH DATA 19
2.1.1 SECONDARY DATA 20
2.1.2 PRIMARY DATA 20
2.1.2.1 Breakup of primary profiles 21
2.1.2.2 Key industry insights 21
2.2 MARKET BREAKUP AND DATA TRIANGULATION 22
2.3 MARKET SIZE ESTIMATION 22
2.3.1 TOP-DOWN APPROACH 23
2.3.2 BOTTOM-UP APPROACH 23
2.4 MARKET FORECAST 24
2.5 COMPETITIVE LEADERSHIP MAPPING METHODOLOGY 25
2.6 ASSUMPTIONS FOR THE STUDY 26
2.7 LIMITATIONS OF THE STUDY 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE LOCATION ANALYTICS MARKET 30
4.2 LOCATION ANALYTICS MARKET: TOP 3 VERTICALS AND REGIONS 31
4.3 LOCATION ANALYTICS MARKET, BY REGION 31
4.4 LOCATION ANALYTICS MARKET: INVESTMENT SCENARIO 32

5 MARKET OVERVIEW 33
5.1 INTRODUCTION 33
5.2 MARKET DYNAMICS 33
5.2.1 DRIVERS 34
5.2.1.1 Increasing use of spatial data and analytical tools 34
5.2.1.2 Rising need for predictive analytics for business 34
5.2.1.3 Increasing use of location-based applications among consumers 34
5.2.2 RESTRAINTS 35
5.2.2.1 Legal concerns and data privacy issues 35
5.2.3 OPPORTUNITIES 35
5.2.3.1 Rise in the adoption of advanced technologies 35
5.2.3.2 Growing adoption of social media for customer engagement 35
5.2.4 CHALLENGES 36
5.2.4.1 Lack of uniform regulatory norms 36
5.2.4.2 High initial cost of deployment 36
6 LOCATION ANALYTICS MARKET, BY COMPONENT 37
6.1 INTRODUCTION 38
6.2 SOLUTIONS 39
6.2.1 GROWING USE OF LOCATION-BASED DATA IN BUSINESSES TO INCREASE DEMAND FOR LOCATION ANALYTICS SOLUTIONS 39
6.3 SERVICES 40
6.3.1 NEED FOR CONSISTENT PERFORMANCE OF SOLUTIONS TO INCREASE DEMAND FOR SERVICES IN LOCATION ANALYTICS MARKET 40
7 LOCATION ANALYTICS MARKET, BY SOLUTION 41
7.1 INTRODUCTION 42
7.2 GEOCODING AND REVERSE GEOCODING 43
7.2.1 GROWING NEED FOR REAL-TIME DATA ANALYSIS OF CUSTOMERS TO INCREASE ADOPTION OF GEOCODING AND REVERSE GEOCODING SOLUTION 43
7.3 DATA INTEGRATION AND ETL 44
7.3.1 DATA INTEGRATION AND ETL CONTROLS DATA FLOW THROUGH MAPPING GEOMETRY AND CHARACTERISTICS OF SOURCE DATA WITH DESTINATION DATA 44
7.4 REPORTING AND VISUALIZATION 45
7.4.1 REPORTING AND VISUALIZATION SOLUTION HELPS ENTERPRISES UNDERSTAND PROCESSED DATA AND ANALYSIS 45
7.5 THEMATIC MAPPING AND SPATIAL ANALYSIS 46
7.5.1 NEED FOR DATA TRANSFORMATION IN VISUAL REPRESENTATION TO GENERATE DEMAND FOR THEMATIC MAPPING SOLUTION 46
7.6 OTHERS 47

8 LOCATION ANALYTICS MARKET, BY SERVICE 48
8.1 INTRODUCTION 49
8.2 CONSULTING 50
8.2.1 RISE IN AWARENESS OF LOCATION ANALYTICS FOR BUSINESS USES TO INCREASE DEMAND FOR CONSULTING SERVICES 50
8.3 INTEGRATION AND DEPLOYMENT 51
8.3.1 INTEGRATION AND DEPLOYMENT SERVICE ASSISTS ORGANIZATIONS IN USING LOCATION ANALYTICS SOLUTIONS 51
8.4 SUPPORT AND MAINTENANCE 52
8.4.1 NEED FOR CONSISTENT PERFORMANCE OF LOCATION ANALYTICS SOLUTIONS TO INCREASE ADOPTION OF SUPPORT AND MAINTENANCE SERVICES 52
9 LOCATION ANALYTICS MARKET, BY LOCATION TYPE 53
9.1 INTRODUCTION 54
9.2 INDOOR LOCATION 55
9.2.1 INCREASING BUILDING SIZE AND GROWING NEED FOR PUBLIC SAFETY AND INDOOR NAVIGATIONAL GUIDANCE TO BOOST GROWTH OF LOCATION ANALYTICS MARKET 55
9.3 OUTDOOR LOCATION 56
9.3.1 GROWING NEED FOR LOCATION-BASED APPLICATIONS IN VARIOUS VERTICALS TO LEAD GROWTH OF LOCATION ANALYTICS MARKET 56
10 LOCATION ANALYTICS MARKET, BY APPLICATION 57
10.1 INTRODUCTION 58
10.2 RISK MANAGEMENT 59
10.2.1 LOCATION ANALYTICS SUPPORTS ENTERPRISES TO TAKE SMART RISKS FOR INCREASING BUSINESS VALUE 59
10.3 EMERGENCY RESPONSE MANAGEMENT 60
10.3.1 LOCATION ANALYTICS SUPPORTS EMERGENCY RESPONSE OPERATIONS ACROSS ORGANIZATIONAL, JURISDICTIONAL, AND GEOGRAPHICAL BOUNDARIES 60
10.4 CUSTOMER EXPERIENCE MANAGEMENT 61
10.4.1 LOCATION ANALYTICS HELPS COMPANIES ACHIEVE EFFECTIVE MANAGEMENT OF SERVICE COSTS AND IMPROVE OPERATIONAL PROFITABILITY 61
10.5 REMOTE MONITORING 62
10.5.1 NEED FOR EFFICIENT REMOTE MONITORING OF ASSETS IN VARIOUS VERTICALS TO INCREASE DEMAND FOR LOCATION ANALYTICS 62
10.6 SUPPLY CHAIN PLANNING AND OPTIMIZATION 63
10.6.1 NEED FOR EFFECTIVE SUPPLY CHAIN MANAGEMENT TO INCREASE DEMAND FOR LOCATION ANALYTICS 63
10.7 SALES AND MARKETING OPTIMIZATION 64
10.7.1 LOCATION ANALYTICS HELPS COMPANIES IMPROVE CAMPAIGN EXECUTION FOR ATTRACTING NEW CUSTOMERS 64
10.8 OTHERS 65
11 LOCATION ANALYTICS MARKET, BY VERTICAL 66
11.1 INTRODUCTION 67
11.2 RETAIL 68
11.2.1 LOCATION ANALYTICS HELPS RETAILERS ENHANCE CUSTOMER EXPERIENCE 68
11.3 MANUFACTURING 69
11.3.1 LOCATION ANALYTICS HELPS MANUFACTURING COMPANIES IMPROVE EFFICIENCY OF ORGANIZATIONS 69
11.4 GOVERNMENT AND DEFENSE 70
11.4.1 NEED FOR EFFICIENT EMERGENCY RESPONSE SYSTEM AND MONITORING OF DIFFERENT ASPECTS ACROSS COUNTRIES TO INCREASE DEMAND FOR LOCATION ANALYTICS SOLUTIONS IN GOVERNMENT AND DEFENSE VERTICAL 70
11.5 MEDIA AND ENTERTAINMENT 71
11.5.1 RISING COMPETITION AND UNCERTAIN MARKETS TO INCREASE DEMAND FOR LOCATION ANALYTICS SOLUTIONS 71
11.6 TRANSPORTATION AND LOGISTICS 72
11.6.1 NEED FOR COST OPTIMIZATION AND EFFECTIVE ROUTES FOR FASTER EXECUTION OF VARIOUS OPERATIONS TO INCREASE DEMAND FOR LOCATION ANALYTICS SOLUTIONS 72
11.7 ENERGY AND UTILITIES 73
11.7.1 LOCATION ANALYTICS HELPS ENERGY AND UTILITY COMPANIES MONITOR PLANTS AND ASSETS IN REMOTE LOCATIONS 73
11.8 OTHERS 74
12 LOCATION ANALYTICS MARKET, BY REGION 75
12.1 INTRODUCTION 76
12.2 NORTH AMERICA 77
12.2.1 UNITED STATES 81
12.2.1.1 Adoption of high-end technologies to boost growth of location analytics market in the US 81
12.2.2 CANADA 81
12.2.2.1 High investments in infrastructure development to increase growth of location analytics market in Canada 81
12.3 EUROPE 82
12.3.1 UNITED KINGDOM 85
12.3.1.1 Growing use of smartphones across the UK to increase demand for location-based technologies 85
12.3.2 GERMANY 85
12.3.2.1 High government initiatives for adoption of advanced technologies to increase demand for location analytics in Germany 85
12.3.3 REST OF EUROPE 85

12.4 ASIA PACIFIC 86
12.4.1 CHINA 90
12.4.1.1 Strong economy and transformation in IT sector to increase growth of location analytics market in China 90
12.4.2 AUSTRALIA 90
12.4.2.1 Government initiatives to increase demand for location analytics in Australia 90
12.4.3 REST OF ASIA PACIFIC 90
12.5 MIDDLE EAST AND AFRICA 91
12.5.1 MIDDLE EAST 94
12.5.1.1 Growing technological developments to boost growth of location analytics market in the Middle East 94
12.5.2 AFRICA 94
12.5.2.1 Growing use of mobile services and smartphones to increase demand for location analytics market in Africa 94
12.6 LATIN AMERICA 95
12.6.1 BRAZIL 98
12.6.1.1 Increasing use of mobile devices and rising internet infrastructure development to increase demand for location analytics in Brazil 98
12.6.2 MEXICO 98
12.6.2.1 Infrastructural developments in Mexico to offer opportunities for location analytics vendors 98
12.6.3 REST OF LATIN AMERICA 98
13 COMPETITIVE LANDSCAPE 99
13.1 INTRODUCTION 99
13.2 COMPETITIVE LEADERSHIP MAPPING (GLOBAL) 99
13.2.1 VISIONARY LEADERS 99
13.2.2 DYNAMIC DIFFERENTIATORS 99
13.2.3 INNOVATORS 100
13.2.4 EMERGING COMPANIES 100
13.3 COMPETITIVE LEADERSHIP MAPPING (STARTUP) 101
13.3.1 PROGRESSIVE 101
13.3.2 RESPONSIVE 101
13.3.3 DYNAMIC COMPANIES 101
13.3.4 STARTING BLOCKS 101

14 COMPANY PROFILES 103
14.1 INTRODUCTION 103
(Business Overview, Products & Solution, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.2 SAS INSTITUTE 103
14.3 ESRI 105
14.4 ORACLE 107
14.5 PITNEY BOWES 110
14.6 MICROSOFT 113
14.7 GALIGEO 116
14.8 CISCO SYSTEMS 118
14.9 IBM 121
14.10 PURPLE 123
14.11 GEOMOBY 125
14.12 ALTERYX, INC. 125
14.13 CLEVERANALYTICS 126
14.14 INDOORATLAS 126
14.15 LEPTON SOFTWARE 127
14.16 QUUPPA 127
*Details on Business Overview, Products & Solutions, Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15 APPENDIX 128
15.1 DISCUSSION GUIDE 128
15.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 132
15.3 AVAILABLE CUSTOMIZATIONS 134
15.4 RELATED REPORTS 134
15.5 AUTHOR DETAILS 135

LIST OF TABLES

TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2016–2018 17
TABLE 2 FACTOR ANALYSIS 24
TABLE 3 LOCATION ANALYTICS MARKET SIZE AND GROWTH RATE,
2017–2024 (USD MILLION, Y-O-Y %) 28
TABLE 4 LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 38
TABLE 5 SOLUTIONS: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 39
TABLE 6 SERVICES: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 40
TABLE 7 LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2017–2024 (USD MILLION) 42
TABLE 8 GEOCODING AND REVERSE GEOCODING: LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 43
TABLE 9 DATA INTEGRATION AND ETL: LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 44
TABLE 10 REPORTING AND VISUALIZATION: LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 45
TABLE 11 THEMATIC MAPPING AND SPATIAL ANALYSIS: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 46
TABLE 12 OTHERS: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 47
TABLE 13 LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 49
TABLE 14 CONSULTING: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 50
TABLE 15 INTEGRATION AND DEPLOYMENT: LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 51
TABLE 16 SUPPORT AND MAINTENANCE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 52
TABLE 17 LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE,
2017–2024 (USD MILLION) 54
TABLE 18 INDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 55
TABLE 19 OUTDOOR LOCATION: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 56
TABLE 20 LOCATION ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION) 58
TABLE 21 RISK MANAGEMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 59
TABLE 22 EMERGENCY RESPONSE MANAGEMENT: LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 60
TABLE 23 CUSTOMER EXPERIENCE MANAGEMENT: LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 61
TABLE 24 REMOTE MONITORING: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 62
TABLE 25 SUPPLY CHAIN PLANNING AND OPTIMIZATION: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 63
TABLE 26 SALES AND MARKETING OPTIMIZATION: LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 64
TABLE 27 OTHERS: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 65
TABLE 28 LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 67
TABLE 29 RETAIL: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 68
TABLE 30 MANUFACTURING: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 69
TABLE 31 GOVERNMENT AND DEFENSE: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 70
TABLE 32 MEDIA AND ENTERTAINMENT: LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 71
TABLE 33 TRANSPORTATION AND LOGISTICS: LOCATION ANALYTICS MARKET SIZE,
BY REGION, 2017–2024 (USD MILLION) 72
TABLE 34 ENERGY AND UTILITIES: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 73
TABLE 35 OTHERS: LOCATION ANALYTICS MARKET SIZE, BY REGION,
2017–2024 (USD MILLION) 74
TABLE 36 LOCATION ANALYTICS MARKET SIZE, BY REGION, 2017–2024 (USD MILLION) 76
TABLE 37 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 78
TABLE 38 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SOLUTION,
2017–2024 (USD MILLION) 78
TABLE 39 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION) 78
TABLE 40 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE,
2017–2024 (USD MILLION) 79
TABLE 41 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION) 79
TABLE 42 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 80
TABLE 43 NORTH AMERICA: LOCATION ANALYTICS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 80
TABLE 44 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 82
TABLE 45 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY SOLUTION,
2017–2024 (USD MILLION) 82
TABLE 46 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION) 83
TABLE 47 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE,
2017–2024 (USD MILLION) 83
TABLE 48 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION) 83
TABLE 49 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 84
TABLE 50 EUROPE: LOCATION ANALYTICS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 84
TABLE 51 ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 87
TABLE 52 ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY SOLUTION,
2017–2024 (USD MILLION) 87
TABLE 53 ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION) 87
TABLE 54 ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE,
2017–2024 (USD MILLION) 88
TABLE 55 ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION) 88
TABLE 56 ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 89
TABLE 57 ASIA PACIFIC: LOCATION ANALYTICS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 89
TABLE 58 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT, 2017–2024 (USD MILLION) 91
TABLE 59 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY SOLUTION, 2017–2024 (USD MILLION) 91
TABLE 60 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE, 2017–2024 (USD MILLION) 92
TABLE 61 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE, 2017–2024 (USD MILLION) 92
TABLE 62 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY APPLICATION, 2017–2024 (USD MILLION) 93
TABLE 63 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL, 2017–2024 (USD MILLION) 93
TABLE 64 MIDDLE EAST AND AFRICA: LOCATION ANALYTICS MARKET SIZE, BY COUNTRY, 2017–2024 (USD MILLION) 94
TABLE 65 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY COMPONENT,
2017–2024 (USD MILLION) 95
TABLE 66 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SOLUTION,
2017–2024 (USD MILLION) 95
TABLE 67 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY SERVICE,
2017–2024 (USD MILLION) 96
TABLE 68 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY LOCATION TYPE,
2017–2024 (USD MILLION) 96
TABLE 69 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY APPLICATION,
2017–2024 (USD MILLION) 96
TABLE 70 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY VERTICAL,
2017–2024 (USD MILLION) 97
TABLE 71 LATIN AMERICA: LOCATION ANALYTICS MARKET SIZE, BY COUNTRY,
2017–2024 (USD MILLION) 97
TABLE 72 EVALUATION CRITERIA 99


LIST OF FIGURES

FIGURE 1 LOCATION ANALYTICS MARKET: RESEARCH DESIGN 19
FIGURE 2 LOCATION ANALYTICS MARKET: TOP-DOWN AND BOTTOM-UP APPROACHES 23
FIGURE 3 COMPETITIVE LEADERSHIP MAPPING MATRIX: CRITERIA WEIGHTAGE 25
FIGURE 4 LOCATION ANALYTICS MARKET, TOP 3 SEGMENTS, 2019 29
FIGURE 5 LOCATION ANALYTICS MARKET, BY COMPONENT, 2019 29
FIGURE 6 INCREASING ADOPTION OF SPATIAL DATA AND ANALYTICS TOOLS TO DRIVE THE GROWTH OF THE LOCATION ANALYTICS MARKET 30
FIGURE 7 RETAIL AND NORTH AMERICA TO HOLD THE HIGHEST MARKET SHARES IN 2019 31
FIGURE 8 ASIA PACIFIC TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 31
FIGURE 9 ASIA PACIFIC TO EMERGE AS THE BEST MARKET FOR INVESTMENTS DURING THE NEXT 5 YEARS 32
FIGURE 10 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES:
LOCATION ANALYTICS MARKET 33
FIGURE 11 SOLUTIONS SEGMENT TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 38
FIGURE 12 GEOCODING AND REVERSE GEOCODING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 42
FIGURE 13 CONSULTING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 49
FIGURE 14 OUTDOOR LOCATION SEGMENT TO ACCOUNT FOR A LARGER MARKET SIZE DURING THE FORECAST PERIOD 54
FIGURE 15 REMOTE MONITORING SEGMENT TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 58
FIGURE 16 MEDIA AND ENTERTAINMENT VERTICAL TO ACCOUNT FOR THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 67
FIGURE 17 NORTH AMERICA TO ACCOUNT FOR THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 76
FIGURE 18 NORTH AMERICA: MARKET SNAPSHOT 77
FIGURE 19 ASIA PACIFIC: MARKET SNAPSHOT 86
FIGURE 20 LOCATION ANALYTICS MARKET (GLOBAL),
COMPETITIVE LEADERSHIP MAPPING, 2018 100
FIGURE 21 LOCATION ANALYTICS MARKET (STARTUP),
COMPETITIVE LEADERSHIP MAPPING, 2018 102
FIGURE 22 ESRI: SWOT ANALYSIS 106
FIGURE 23 ORACLE: COMPANY SNAPSHOT 107
FIGURE 24 ORACLE: SWOT ANALYSIS 109
FIGURE 25 PITNEY BOWES: COMPANY SNAPSHOT 110
FIGURE 26 PITNEY BOWES: SWOT ANALYSIS 111
FIGURE 27 MICROSOFT: COMPANY SNAPSHOT 113
FIGURE 28 MICROSOFT: SWOT ANALYSIS 114
FIGURE 29 CISCO SYSTEMS: COMPANY SNAPSHOT 118
FIGURE 30 CISCO SYSTEMS: SWOT ANALYSIS 119
FIGURE 31 IBM: COMPANY SNAPSHOT 121


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