ウィスキーの世界市場:スコッチウィスキー、アメリカンウィスキー、カナディアンウィスキー、アイリッシュウィスキー、その他

Technavioが発行した調査報告書(IRTNTR31825)
◆英語タイトル:Global Whiskey Market 2019-2023
◆商品コード:IRTNTR31825
◆発行会社(リサーチ会社):Technavio
◆発行日:2019年8月10日
◆ページ数:136
◆レポート形式:英語 / PDF
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◆調査対象地域:アジア太平洋、ヨーロッパ、中東・アフリカ、北米、南米
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Technavio社の本調査レポートでは、ウィスキーの世界市場について調べ、ウィスキーの市場状況、市場規模、市場予測、市場環境、顧客状況、市場動向、関連企業情報などをまとめました。また、ウィスキーの市場規模をセグメンテーション別(製品別(スコッチウイスキー、アメリカンウイスキー、カナディアンウイスキー、アイリッシュ・ウイスキー、その他)、流通チャンネル別(オフトレード、オントレード)、)と地域別(アジア太平洋、ヨーロッパ、中東・アフリカ、北米、南米)に分けて算出しました。Technavio社はウィスキーの世界市場規模が2019-2023期間中に年平均6%成長すると予測しています。
・サマリー
・レポートの範囲
・ウィスキーの市場状況
・ウィスキーの市場規模
・ウィスキーの市場予測
・ウィスキーの世界環境:ファイブフォース分析
・市場セグメンテーション:製品別(スコッチウイスキー、アメリカンウイスキー、カナディアンウイスキー、アイリッシュ・ウイスキー、その他)
・市場セグメンテーション:流通チャンネル別(オフトレード、オントレード)
・ウィスキーの顧客状況
・主要地域別市場規模:アジア太平洋、ヨーロッパ、中東・アフリカ、北米、南米
・意思決定フレームワーク
・市場動向・成長要因・課題
・関連企業状況・企業分析
 ...
【レポートの概要】

Global Whiskey Market: About this market

Whiskey is an alcoholic beverage, which is distilled from malted grains such as rye, corn, or barley. Technavio’s whiskey market analysis considers sales from the Scotch whiskey, American whiskey, Canadian whiskey, Irish whiskey, and other segments. The sales are made through off-trade and on-trade distribution channels. Our analysis also considers the sales of whiskey in APAC, Europe, MEA, North America, and South America. In 2018, the Scotch whiskey segment held the highest market share, which is expected to remain prevalent over the forecast period. Factors such as the rising popularity of Scotch whiskey-based tourism, increasing promotional activities by Scotch whiskey brands to attract customers, and presence of many Scotch whiskey distilleries will significantly help the market segment in maintaining its leading position. Also, our global whiskey report has observed market growth factors such as increasing number of product launches, opening of new whiskey distilleries, and growing popularity of whiskey-based tourism. However, product recalls, increasing availability of other alcoholic beverages, and increasing number of campaigns to reduce alcohol consumption may hamper the growth of the whiskey industry over the forecast period.

Global Whiskey Market: Overview

Growing popularity of whiskey-based tourism

Vendors are focusing on promoting whiskey-based tourism, which has increased the spending on distilleries. The majority of the visitors to Scottish distilleries are from the US, Germany, India, China, and Japan. Therefore, the growing popularity of whiskey-based tourism will lead to the expansion of the whiskey market at a CAGR of almost 6% during the forecast period.

Growing demand for whiskey in connected bottles

Vendors are focusing on offering differentiated products to increase customer base and gain a competitive edge. In line with this factor, vendors have started offering connected whiskey bottles, which have been incorporated with IoT and NFC technologies. Vendors can easily upload promotional offers through these bottles, which can be directly accessed by customers through their smartphones. These connected bottles will also allow market vendors to enhance their customer relationship. Therefore, this trend will have a positive impact on the overall market growth during 2019-2023.

For the detailed list of factors that will drive the global whiskey market during the forecast period 2019-2023, click here.

Competitive Landscape

With the presence of several major players, the global whiskey market is fragmented. Technavio’s robust vendor analysis is designed to help clients in improving their market positions, and in line with this, this report provides a detailed analysis of several leading whiskey manufacturers, which include Allied Blenders and Distillers Pvt. Ltd., Bacardi Global Brands Ltd., Brown-Forman Corp., Diageo Plc, Pernod Ricard SA, and Suntory Holdings Ltd.

Also, the whiskey market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

【レポートの目次】

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

2.1 Preface

2.2 Preface

2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

Market ecosystem

Market characteristics

Market segmentation analysis

PART 04: MARKET SIZING

Market definition

Market sizing 2018

Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

Bargaining power of buyers

Bargaining power of suppliers

Threat of new entrants

Threat of substitutes

Threat of rivalry

Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

Market segmentation by product

Comparison by product

Scotch whiskey – Market size and forecast 2018-2023

American whiskey – Market size and forecast 2018-2023

Canadian whiskey – Market size and forecast 2018-2023

Irish whiskey – Market size and forecast 2018-2023

Others – Market size and forecast 2018-2023

Market opportunity by product

PART 07: CUSTOMER LANDSCAPE

PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

Market segmentation by distribution channel

Comparison by distribution channel

Off-trade – Market size and forecast 2018-2023

On-trade – Market size and forecast 2018-2023

Market opportunity by distribution channel

PART 09: GEOGRAPHIC LANDSCAPE

Geographic segmentation

Geographic comparison

APAC – Market size and forecast 2018-2023

North America – Market size and forecast 2018-2023

Europe – Market size and forecast 2018-2023

South America – Market size and forecast 2018-2023

MEA – Market size and forecast 2018-2023

Key leading countries

Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

Market drivers

Market challenges

PART 12: MARKET TRENDS

New marketing campaigns for whiskey

Growing demand for whiskey in connected bottles

Growing focus of vendors on premiumization of whiskey

PART 13: VENDOR LANDSCAPE

Overview

Landscape disruption

Competitive scenario

PART 14: VENDOR ANALYSIS

Vendors covered

Vendor classification

Market positioning of vendors

Allied Blenders and Distillers Pvt. Ltd.

Bacardi Global Brands Ltd.

Brown-Forman Corp.

Diageo Plc

Pernod Ricard SA

Suntory Holdings Ltd.

PART 15: APPENDIX

Research methodology

List of abbreviations

Definition of market positioning of vendors

PART 16: EXPLORE TECHNAVIO

Exhibit 01: Product overview

Exhibit 02: Global food and beverages market

Exhibit 03: Segments of global food and beverages market

Exhibit 04: Market characteristics

Exhibit 05: Market segments

Exhibit 06: Market definition – Inclusions and exclusions checklist

Exhibit 07: Market size 2018

Exhibit 08: Global market: Size and forecast 2018-2023 ($ billions)

Exhibit 09: Global market: Year-over-year growth 2019-2023 (%)

Exhibit 10: Five forces analysis 2018

Exhibit 11: Five forces analysis 2023

Exhibit 12: Bargaining power of buyers

Exhibit 13: Bargaining power of suppliers

Exhibit 14: Threat of new entrants

Exhibit 15: Threat of substitutes

Exhibit 16: Threat of rivalry

Exhibit 17: Market condition – Five forces 2018

Exhibit 18: Product – Market share 2018-2023 (%)

Exhibit 19: Comparison by product

Exhibit 20: Scotch whiskey – Market size and forecast 2018-2023 ($ billions)

Exhibit 21: Scotch whiskey – Year-over-year growth 2019-2023 (%)

Exhibit 22: American whiskey – Market size and forecast 2018-2023 ($ billions)

Exhibit 23: American whiskey – Year-over-year growth 2019-2023 (%)

Exhibit 24: Canadian whiskey – Market size and forecast 2018-2023 ($ billions)

Exhibit 25: Canadian whiskey – Year-over-year growth 2019-2023 (%)

Exhibit 26: Irish whiskey – Market size and forecast 2018-2023 ($ billions)

Exhibit 27: Irish whiskey – Year-over-year growth 2019-2023 (%)

Exhibit 28: Others – Market size and forecast 2018-2023 ($ billions)

Exhibit 29: Others – Year-over-year growth 2019-2023 (%)

Exhibit 30: Market opportunity by product

Exhibit 31: Customer landscape

Exhibit 32: Distribution channel – Market share 2018-2023 (%)

Exhibit 33: Comparison by distribution channel

Exhibit 34: Off-trade – Market size and forecast 2018-2023 ($ billions)

Exhibit 35: Off-trade – Year-over-year growth 2019-2023 (%)

Exhibit 36: On-trade – Market size and forecast 2018-2023 ($ billions)

Exhibit 37: On-trade – Year-over-year growth 2019-2023 (%)

Exhibit 38: Market opportunity by distribution channel

Exhibit 39: Market share by geography 2018-2023 (%)

Exhibit 40: Geographic comparison

Exhibit 41: APAC – Market size and forecast 2018-2023 ($ billions)

Exhibit 42: APAC – Year-over-year growth 2019-2023 (%)

Exhibit 43: North America – Market size and forecast 2018-2023 ($ billions)

Exhibit 44: North America – Year-over-year growth 2019-2023 (%)

Exhibit 45: Europe – Market size and forecast 2018-2023 ($ billions)

Exhibit 46: Europe – Year-over-year growth 2019-2023 (%)

Exhibit 47: South America – Market size and forecast 2018-2023 ($ billions)

Exhibit 48: South America – Year-over-year growth 2019-2023 (%)

Exhibit 49: MEA – Market size and forecast 2018-2023 ($ billions)

Exhibit 50: MEA – Year-over-year growth 2019-2023 (%)

Exhibit 51: Key leading countries

Exhibit 52: Market opportunity

Exhibit 53: Impact of drivers and challenges

Exhibit 54: Vendor landscape

Exhibit 55: Landscape disruption

Exhibit 56: Vendors covered

Exhibit 57: Vendor classification

Exhibit 58: Market positioning of vendors

Exhibit 59: Allied Blenders and Distillers Pvt. Ltd. – Vendor overview

Exhibit 60: Allied Blenders and Distillers Pvt. Ltd. – Product segments

Exhibit 61: Allied Blenders and Distillers Pvt. Ltd. – Key offerings

Exhibit 62: Bacardi Global Brands Ltd. – Vendor overview

Exhibit 63: Bacardi Global Brands Ltd. – Product segments

Exhibit 64: Bacardi Global Brands Ltd. – Organizational developments

Exhibit 65: Bacardi Global Brands Ltd. – Key offerings

Exhibit 66: Brown-Forman Corp. – Vendor overview

Exhibit 67: Brown-Forman Corp. – Product segments

Exhibit 68: Brown-Forman Corp. – Organizational developments

Exhibit 69: Brown-Forman Corp. – Geographic focus

Exhibit 70: Brown-Forman Corp. – Segment focus

Exhibit 71: Brown-Forman Corp. – Key offerings

Exhibit 72: Diageo Plc – Vendor overview

Exhibit 73: Diageo Plc – Product segments

Exhibit 74: Diageo Plc – Organizational developments

Exhibit 75: Diageo Plc – Geographic focus

Exhibit 76: Diageo Plc – Segment focus

Exhibit 77: Diageo Plc – Key offerings

Exhibit 78: Pernod Ricard SA – Vendor overview

Exhibit 79: Pernod Ricard SA – Product segments

Exhibit 80: Pernod Ricard SA – Organizational developments

Exhibit 81: Pernod Ricard SA – Geographic focus

Exhibit 82: Pernod Ricard SA – Segment focus

Exhibit 83: Pernod Ricard SA – Key offerings

Exhibit 84: Suntory Holdings Ltd. – Vendor overview

Exhibit 85: Suntory Holdings Ltd. – Business segments

Exhibit 86: Suntory Holdings Ltd. – Organizational developments

Exhibit 87: Suntory Holdings Ltd. – Geographic focus

Exhibit 88: Suntory Holdings Ltd. – Segment focus

Exhibit 89: Suntory Holdings Ltd. – Key offerings

Exhibit 90: Validation techniques employed for market sizing

Exhibit 91: Definition of market positioning of vendors



【掲載企業】

Allied Blenders and Distillers Pvt. Ltd., Bacardi Global Brands Ltd., Brown-Forman Corp., Diageo Plc, Pernod Ricard SA, and Suntory Holdings Ltd.

【免責事項】
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