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P&S Market Researchが発行した調査報告書(PSM802099)
◆英語タイトル:Global Web Content Management Market Size, Share, Development, Growth and Demand Forecast to 2022 - Industry Insights by Solution (Digital Marketing Management, Mobile & Social Content Management, Web Experience Management, DAM Integration, Web Creation and Editing Tools, Content Analytics and Others), by Service (Training, Support & Consulting Services and Implementation Services), by Deployment Type (Cloud and On-Premises), by User Type (Large Enterprises and SMEs), by Industry (Media & Entertainment, Retail, Education, Healthcare, Hospitality, BFSI, Government and Others)
◆商品コード:PSM802099
◆発行会社(リサーチ会社):P&S Market Research
◆発行日:2017年3月1日
◆ページ数:139
◆レポート形式:英語 / PDF
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【レポートの概要】

As per the research, the global web content management market is likely to grow from $3,719.9 million in 2015 to $9,362.3 million by 2022. The business organizations are increasingly adopting web content management (WCM) solutions, such as mobile and social content management, experience management and content analytics, which helps business enterprises to allow the multiple employees to collaborate and work on similar issues. The collaboration within the business organization ensures that the information stays up to date by recording details on the relevant software. A website content management solution enables a business enterprise to change the text and images on their website easily. It also enables business enterprises to manage the content of their website. A content management system (CMS) helps organizations to reduce cost and store the information in database. Also, it ensures flexibility and smooth functioning to business enterprises.
Insights on market segments

As per the findings of the research, the media & entertainment industry has been globally the largest consumer of web content management systems. The digital marketing management has been the largest revenue generating solution in the global web content management market. Based on service type, training, support & consulting has contributed largest revenue to the global market. Cloud based deployment were higher than on-premises deployments of web content management.

North America stands as the largest web content management market

Geographically, North America has been the largest market for web content management. It has been observed that the companies in North America are increasingly adopting digital marketing management. The digital marketing management solution is expected to drive the growth of WCM market in the U.S. The online communication techniques include social media marketing, search engine optimization, e-mail marketing, online advertising and partnership agreements with other websites. The digital marketing solutions support the business organizations with objectives of acquiring new customers and developing customer relation. Mobile & social content management solution follows the digital marketing management solution. Both the solutions are expected to be the major factors impacting the growth of the North American web content management market.

Increasing demand for digital marketing solution in business organizations bolsters market growth

The web content management market is in its developing stage, and is expected to grow rapidly during the forecast period, due to innovation and enhancement in technology. Huge adoption of innovative technologies by business enterprises, such as marketing analytics, automation, content creation, A/B testing and personalization, has enhanced the need for web content management system among various small and medium businesses (SMBs), and business organizations.

The demand for analytics systems, like Mixpanel, Amplitude or Heap Analytics, enables various business organizations to easily measure product engagement by customers. With the help of analytics systems, business enterprises get visibility into customer engagement by the way of product usage. Companies can create dashboards and run reports on all kinds of metrics such as what cohorts are expected to churn, and when, how and for how long a new customer can be retained. These metrics provide a valuable insight into where the product is succeeding and where it might lag behind. The data provides detailed insights to the companies about where they need to experiment and run a customer development process, so the users can get the most value out of the product.

Moreover, it has been observed that the substantial increase in the demand for digital marketing solutions has influenced the vendors to provide various web content management solutions, such as web analytics and social media integration. Business organizations are taking into consideration customer experience management to integrate their multi-faceted websites and demand web content management solutions to supplement their multi-channel marketing and digital marketing.

Top three players account for major market share

The research states that the global web content management market had a concentrated structure in 2015, where the top three competitors accounted for a major share of the market. Some of the key players in the global market include Oracle Corporation, Open Text Corporation, Adobe Systems Inc., IBM Corporation, SDL Plc, Microsoft Corporation, Sitecore Corporation, Aquia Inc., Episerver Inc., and EMC Corporation.

Product launches, and mergers & acquisitions have been the major recent developments of companies operating in the web content management market. Dell EMC, SDL plc, Open Text Corporation, Episerver and Acquia are some of the companies that recently introduced new web content management solutions. Genus Technologies and IBM were some of the major players to announce partnerships in this market.

【レポートの目次】

Chapter 1. Introduction

1.1 Objectives of the Study

1.2 Market Definition

1.3 Research Scope

1.3.1 Market segmentation by solution

1.3.2 Market segmentation by service

1.3.3 Market segmentation by deployment type

1.3.4 Market segmentation by user type

1.3.5 Market segmentation by industry

1.3.6 Market segmentation by geography

1.4 Analysis Years in the Study

1.5 Calculation Methodology

1.6 Stakeholders for Web Content Management Market

1.7 Research Methodology & Sources

Chapter 2. Executive Summary

Chapter 3. Market Outlook

3.1 Introduction

3.2 Value Chain Analysis

3.3 Trends in the Web Content Management Market

3.3.1 Increasing influence of marketing in web content management

3.3.2 Flexible licensing

3.4 Opportunities in the Web Content Management Market

3.4.1 Integration of advanced technologies with web content management

3.4.2 Increasing usage of CMS

3.5 Drivers for the Web Content Management Market

3.5.1 Increase in demand for digital marketing solution

3.5.2 Multiple channel experience management

3.5.3 Customer engagement strategies adopted by business organizations

3.5.4 Increasing need for content management

3.5.5 Impact analysis of drivers on market forecast

3.6 Factors Hindering Growth of the Market and its Impact on Market Forecast

3.6.1 Cost of implementation of WCM technology

3.6.2 Increasing mounting of data on websites

3.7 Impact analysis of restraints on market forecast

Chapter 4. Global Web Content Management Market Size & Forecast (2012 – 2022)

4.1 Global Web Content Management Market, by Solution

4.1.1 Digital marketing management

4.1.2 Mobile & social content management

4.1.3 Web experience management

4.1.4 DAM integration

4.1.5 Web creation & editing tools

4.1.6 Content analytics

4.1.7 Others

4.2 Global Web Content Management Market, by Service

4.2.1 Training, support & consulting services

4.2.2 Implementation services

4.3 Global Web Content Management Market, by Deployment Type

4.3.1 Cloud

4.3.2 On-premises

4.4 Global Web Content Management Market, by User Type

4.4.1 Large enterprises

4.4.2 Small & medium enterprises

4.5 Global Web Content Management Market, by Industry

4.5.1 Media & entertainment

4.5.2 Retail

4.5.3 Education

4.5.4 Healthcare

4.5.5 Hospitality

4.5.6 BFSI

4.5.7 Government

4.5.8 Others

4.6 Global Web Content Management Market, by Region

Chapter 5. Global Web Content Management Market, by Geography

5.1 North America Web Content Management Market

5.1.1 North America web content management market, by solution

5.1.2 North America web content management market, by service

5.1.3 North America web content management market, by deployment type

5.1.4 North America web content management market, by user type

5.1.5 North America web content management market, by industry

5.1.6 North America web content management market, by country

5.2 Europe Web Content Management Market

5.2.1 Europe web content management market, by solution

5.2.2 Europe web content management market, by service

5.2.3 Europe web content management market, by deployment type

5.2.4 Europe web content management market, by user type

5.2.5 Europe web content management market, by industry

5.2.6 Europe web content management market, by country

5.3 Asia-Pacific Web Content Management Market

5.3.1 Asia-Pacific web content management market, by solution

5.3.2 Asia-Pacific web content management market, by service

5.3.3 Asia-Pacific web content management market, by deployment type

5.3.4 Asia-Pacific web content management market, by user type

5.3.5 Asia-Pacific web content management market, by industry

5.3.6 Asia-Pacific web content management market, by country

5.4 Latin America Web Content Management Market

5.4.1 Latin America web content management market, by solution

5.4.2 Latin America web content management market, by service

5.4.3 Latin America web content management market, by deployment type

5.4.4 Latin America web content management market, by user type

5.4.5 Latin America web content management market, by industry

5.4.6 Latin America web content management market, by country

5.5 Middle-East & Africa Web Content Management Market

5.5.1 Middle-East & Africa web content management market, by solution

5.5.2 Middle-East & Africa web content management market, by service

5.5.3 Middle-East & Africa web content management market, by deployment type

5.5.4 Middle-East & Africa web content management market, by user type

5.5.5 Middle-East & Africa web content management market, by industry

5.5.6 Middle-East & Africa web content management market, by country

Chapter 6. Competitive Analysis

6.1 Porter’s Five Forces of Competitive Position Analysis

6.1.1 Bargaining power of buyers

6.1.2 Bargaining power of suppliers

6.1.3 Threat of new entrants

6.1.4 Intensity of rivalry

6.1.5 Threat of substitutes

6.2 Competitive Positioning

6.3 Market Share Analysis

Chapter 7. Key Company Profiles and Strategic Developments

7.1 Key Company Profiles

7.1.1 Oracle Corporation

7.1.1.1 Business overview

7.1.1.2 Product and service offerings

7.1.2 Opentext Corporation

7.1.2.1 Business overview

7.1.2.2 Product and service offerings

7.1.3 Adobe Systems Inc.

7.1.3.1 Business overview

7.1.3.2 Product and service offerings

7.1.4 IBM Corporation

7.1.4.1 Business overview

7.1.4.2 Product and service offerings

7.1.5 SDL plc

7.1.5.1 Business overview

7.1.5.2 Product and service offerings

7.1.6 Microsoft Corporation

7.1.6.1 Business overview

7.1.6.2 Product and service offerings

7.1.7 Sitecore Corporation

7.1.7.1 Business overview

7.1.7.2 Product and service offerings

7.1.8 Acquia Inc.

7.1.8.1 Business overview

7.1.8.2 Product and service offerings

7.1.9 Episerver Inc.

7.1.9.1 Business overview

7.1.9.2 Product and service offerings

7.1.10 EMC Corporation

7.1.10.1 Business overview

7.1.10.2 Product and service offerings

7.1.11 Automattic Inc.

7.1.11.1 Business overview

7.1.11.2 Product and service offerings

7.2 Strategic Developments in the Global Web Content Management Market

7.2.1 Merger & acquisition

Chapter 8. Appendix

8.1 List of Abbreviations

LIST OF TABLES

TABLE 1: ANALYSIS YEARS

TABLE 2: SPECIFIC PRIMARY AND SECONDARY SOURCES USED FOR THIS PUBLICATION

TABLE 3: GLOBAL WEB CONTENT MANAGEMENT MARKET SNAPSHOT

TABLE 4: DRIVERS FOR THE MARKET: IMPACT ANALYSIS

TABLE 5: RESTRAINTS FOR THE MARKET: IMPACT ANALYSIS

TABLE 6: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2012 – 2015)

TABLE 7: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2016 – 2022)

TABLE 8: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2012 – 2015)

TABLE 9: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2016 – 2022)

TABLE 10: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2012 – 2015)

TABLE 11: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2016 – 2022)

TABLE 12: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2012 – 2015)

TABLE 13: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2016 – 2022)

TABLE 14: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2012 – 2015)

TABLE 15: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2016 – 2022)

TABLE 16: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY REGION, $M (2012 – 2015)

TABLE 17: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY REGION, $M (2016 – 2022)

TABLE 18: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2012 – 2015)

TABLE 19: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2016 – 2022)

TABLE 20: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2012 – 2015)

TABLE 21: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2016 – 2022)

TABLE 22: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2012 – 2015)

TABLE 23: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2016 – 2022)

TABLE 24: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2012 – 2015)

TABLE 25: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2016 – 2022)

TABLE 26: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2012 – 2015)

TABLE 27: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2016 – 2022)

TABLE 28: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2012 – 2015)

TABLE 29: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2016 – 2022)

TABLE 30: EUROPE WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2012 – 2015)

TABLE 31: EUROPE WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2016 – 2022)

TABLE 32: EUROPE WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2012 – 2015)

TABLE 33: EUROPE WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2016 – 2022)

TABLE 34: EUROPE WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2012 – 2015)

TABLE 35: EUROPE WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2016 – 2022)

TABLE 36: EUROPE WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2012 – 2015)

TABLE 37: EUROPE WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2016 – 2022)

TABLE 38: EUROPE WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2012 – 2015)

TABLE 39: EUROPE WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2016 – 2022)

TABLE 40: EUROPE WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2012 – 2015)

TABLE 41: EUROPE WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2016 – 2022)

TABLE 42: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2012 – 2015)

TABLE 43: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2016 – 2022)

TABLE 44: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2012 – 2015)

TABLE 45: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2016 – 2022)

TABLE 46: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2012 – 2015)

TABLE 47: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2016 – 2022)

TABLE 48: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2012 – 2015)

TABLE 49: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2016 – 2022)

TABLE 50: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2012 – 2015)

TABLE 51: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2016 – 2022)

TABLE 52: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2012 – 2015)

TABLE 53: ASIA-PACIFIC WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2016 – 2022)

TABLE 54: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2012 – 2015)

TABLE 55: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2016 – 2022)

TABLE 56: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2012 – 2015)

TABLE 57: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2016 – 2022)

TABLE 58: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2012 – 2015)

TABLE 59: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2016 – 2022)

TABLE 60: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2012 – 2015)

TABLE 61: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2016 – 2022)

TABLE 62: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2012 – 2015)

TABLE 63: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2016 – 2022)

TABLE 64: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2012 – 2015)

TABLE 65: LATIN AMERICA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2016 – 2022)

TABLE 66: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2012 – 2015)

TABLE 67: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2016 – 2022)

TABLE 68: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2012 – 2015)

TABLE 69: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2016 – 2022)

TABLE 70: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2012 – 2015)

TABLE 71: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2016 – 2022)

TABLE 72: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2012 – 2015)

TABLE 73: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2016 – 2022)

TABLE 74: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2012 – 2015)

TABLE 75: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2016 – 2022)

TABLE 76: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2012 – 2015)

TABLE 77: MIDDLE-EAST & AFRICA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2016 – 2022)

TABLE 78: ORACLE CORPORATION – KEY FACTS

TABLE 79: OPENTEXT CORPORATION – KEY FACTS

TABLE 80: ADOBE SYSTEMS INC. – KEY FACTS

TABLE 81: IBM CORPORATION – KEY FACTS

TABLE 82: SDL PLC – KEY FACTS

TABLE 83: MICROSOFT CORPORATION – KEY FACTS

TABLE 84: SITECORE CORPORATION – KEY FACTS

TABLE 85: ACQUIA INC. – KEY FACTS

TABLE 86: EPISERVER INC. – KEY FACTS

TABLE 87: EMC CORPORATION – KEY FACTS

TABLE 88: AUTOMATTIC INC. – KEY FACTS

LIST OF FIGURES

FIG 1: RESEARCH SCOPE OF THE GLOBAL WEB CONTENT MANAGEMENT MARKET

FIG 2: RESEARCH METHODOLOGY

FIG 3: GLOBAL WEB CONTENT MANAGEMENT MARKET, $M (2012 – 2022)

FIG 4: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2012 – 2022)

FIG 5: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY SERVICE, $M (2012 – 2022)

FIG 6: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY DEPLOYMENT TYPE, $M (2012 – 2022)

FIG 7: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2012 – 2022)

FIG 8: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2012 – 2022)

FIG 9: GLOBAL WEB CONTENT MANAGEMENT MARKET, BY REGION, $M (2012 – 2022)

FIG 10: WORLDWIDE MAJOR MARKETS FOR WEB CONTENT MANAGEMENT (2022)

FIG 11: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY SOLUTION, $M (2012 – 2022)

FIG 12: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY USER TYPE, $M (2012 – 2022)

FIG 13: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY, $M (2012 – 2022)

FIG 14: NORTH AMERICA WEB CONTENT MANAGEMENT MARKET, BY COUNTRY, $M (2012 – 2022)

FIG 15: PORTER’S FIVE FORCES OF COMPETITIVE POSITION ANALYSIS

FIG 16: COMPETITIVE POSITIONING OF GLOBAL WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY

FIG 17: COMPETITIVE POSITIONING OF GLOBAL WEB CONTENT MANAGEMENT MARKET, BY INDUSTRY

FIG 18: GLOBAL WEB CONTENT MANAGEMENT MARKET SHARE ANALYSIS , BY COMPANY, 2015



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