プログラム広告ディスプレイの世界市場2017-2021

Technavioが発行した調査報告書(IRTNTR11209)
◆英語タイトル:Global Programmatic Advertising Display Market 2017-2021
◆商品コード:IRTNTR11209
◆発行会社(リサーチ会社):Technavio
◆発行日:2016年12月21日
◆ページ数:75
◆レポート形式:英語 / PDF
◆納品方法:Eメール(受注後24時間以内)
◆調査対象地域:グローバル
◆産業分野:広告
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当調査レポートでは、プログラム広告ディスプレイの世界市場について調査・分析し、エグゼクティブサマリー、市場概観、市場概観、業界の構造分析、プログラム広告ディスプレイの世界市場規模及び予測、ディスプレイ別分析、地域別分析/市場規模、主要国別分析、購買基準、市場の成長要因、市場の課題、市場動向、競争状況などの情報をお届けいたします。

・エグゼクティブサマリー
・プログラム広告ディスプレイの世界市場:市場概観
・プログラム広告ディスプレイの世界市場:業界の構造分析
・プログラム広告ディスプレイの世界市場:市場規模及び予測
・プログラム広告ディスプレイの世界市場:ディスプレイ別分析
・プログラム広告ディスプレイの世界市場:地域別分析
・プログラム広告ディスプレイの世界市場:アジア市場規模
・プログラム広告ディスプレイの世界市場:アメリカ市場規模
・プログラム広告ディスプレイの世界市場:ヨーロッパ市場規模
・プログラム広告ディスプレイの世界市場:主要国別分析
・プログラム広告ディスプレイの世界市場:成長要因
・プログラム広告ディスプレイの世界市場:課題
・プログラム広告ディスプレイの世界市場:購買基準
・プログラム広告ディスプレイの世界市場:市場動向
・プログラム広告ディスプレイの世界市場:競争状況
...

※上記の和訳は最新内容ではない場合があります。
【レポートの概要】

About Programmatic Advertising Display
Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer’s profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

Technavio’s analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

[Covered in this report]
The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio’s report, Global Programmatic Advertising Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

[Key vendors]
• AOL
• BrightRoll
• SpotXchange
• Tremor Video
• TubeMogul

[Other prominent vendors]
• Adconion Media Group
• Adobe Systems
• AppNexus
• Convertro
• Criteo
• Darriens
• Facebook
• Google
• Infectious Media
• Kontera Technologies
• LiveRail
• Microsoft
• Platform One
• Rocket Fuel
• Rubicon Project
• StackAdapt
• StickyADS.tv

[Market driver]
• Growth in video RTB
• For a full, detailed list, view our report

[Market challenge]
• Low transparency in market
• For a full, detailed list, view our report

[Market trend]
• Growing popularity of mobile programmatic advertising display
• For a full, detailed list, view our report

[Key questions answered in this report]
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

※You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

【レポートの目次】

PART 01: Executive summary

PART 02: Scope of the report
• Market overview
• End-user segments
• Base year and forecast period
• Vendor selection criteria
• Summation error
• Top-vendor offerings

PART 03: Market research methodology
• Research methodology
• Economic indicators

PART 04: Introduction
• Key market highlights

PART 05: Market landscape
• Market overview
• Product life cycle
• Global programmatic advertising display market
• Five forces analysis

PART 06: Market segmentation by display type
• Global programmatic advertising display market by display type
• Global programmatic advertising display market by desktops
• Global programmatic advertising display market by mobile devices

PART 07: Market segmentation by ad format
• Global programmatic advertising display market by ad format

PART 08: Market segmentation by auction type
• Global programmatic advertising display market by auction type
• Global programmatic advertising display market by open auction
• Global programmatic advertising display market by automated guaranteed
• Global programmatic advertising display market by invitation-only
• Global programmatic advertising display market by unreserved fixed-rate

PART 09: Buying criteria

PART 10: Geographical segmentation
• Global programmatic advertising display market by geography
• Programmatic advertising display market in Americas
• Programmatic advertising display market in EMEA
• Programmatic advertising display market in APAC

PART 11: Key leading countries
• US
• Japan

PART 12: Market drivers

PART 13: Impact of drivers

PART 14: Market challenges

PART 15: Impact of drivers and challenges

PART 16: Market trends

PART 17: Vendor landscape
• Competitive scenario
• Key leading vendors
• Other prominent vendors

PART 18: Appendix
• List of abbreviations

PART 19: Explore Technavio

[List of Exhibits]

Exhibit 01: Key regions in global programmatic advertising display market 2016-2021
Exhibit 02: Product offerings
Exhibit 03: Overview of global programmatic advertising display market
Exhibit 04: Product life cycle of programmatic advertising display 2016 and 2021
Exhibit 05: Global programmatic advertising display market 2016-2021 ($ billions)
Exhibit 06: Five forces analysis
Exhibit 07: Global programmatic advertising display market by display type 2016-2021 (% revenue share)
Exhibit 08: CAGR comparison of global programmatic advertising display market by display type 2016-2021 (%)
Exhibit 09: Global programmatic advertising display market by desktops 2016-2021 ($ billions)
Exhibit 10: Global programmatic advertising display market by mobile devices 2016-2021 ($ billions)
Exhibit 11: Global programmatic advertising display market by ad format 2016 and 2021 (% revenue share)
Exhibit 12: Global programmatic advertising display market by ad format 2016 and 2021 ($ billions)
Exhibit 13: CAGR comparison of global programmatic advertising display market by ad format 2016-2021 (%)
Exhibit 14: Global programmatic advertising display market by auction type 2016-2021 (% revenue share)
Exhibit 15: Revenue comparison of global programmatic advertising display market by auction type 2016-2021 ($ billions)
Exhibit 16: CAGR comparison of global programmatic advertising display market by auction type 2016-2021 (%)
Exhibit 17: Global programmatic advertising display market by open auction 2016-2021 ($ billions)
Exhibit 18: Global programmatic advertising display market by automated guaranteed 2016-2021 ($ billions)
Exhibit 19: Global programmatic advertising display market by invitation-only 2016-2021 ($ billions)
Exhibit 20: Global programmatic advertising display market by unreserved fixed-rate 2016-2021 ($ billions)
Exhibit 21: Buying criteria for programmatic advertising display
Exhibit 22: Global programmatic advertising display market by geography 2016-2021 (% revenue share)
Exhibit 23: Revenue comparison of global programmatic advertising display market by geography 2016-2021 ($ billions)
Exhibit 24: CAGR comparison of global programmatic advertising display market by geography 2016-2021 (%)
Exhibit 25: Programmatic advertising display market in Americas 2016-2021 ($ billions)
Exhibit 26: Programmatic advertising display market in EMEA 2016-2021 ($ billions)
Exhibit 27: Programmatic advertising display market in APAC 2016-2021 ($ billions)
Exhibit 28: Programmatic advertising display market in US 2016-2021 ($ billions)
Exhibit 29: Programmatic advertising display market in Japan 2016-2021 ($ billions)
Exhibit 30: Impact of drivers
Exhibit 31: Impact of drivers and challenges
Exhibit 32: Other prominent vendors



【掲載企業】

AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, Adconion Media Group, Adobe Systems, AppNexus, Convertro, Criteo, Darriens, Facebook, Google, Infectious Media, Kontera Technologies, LiveRail, Microsoft, Platform One, Rocket Fuel, Rubicon Project, StackAdapt, StickyADS.tv.


【レポートのキーワード】

プログラム広告ディスプレイ、広告オークション

【リサーチ方法】

Research methodology is based on extensive primary and secondary research. Primary research includes in-depth interviews with industry experts, vendors, resellers and customers. Secondary research includes Technavio Platform, industry publications, company reports, news articles, analyst reports, trade associations and the data published by Government agencies.

【免責事項】
http://www.globalresearch.jp/disclaimer

★リサーチレポート[ プログラム広告ディスプレイの世界市場2017-2021(Global Programmatic Advertising Display Market 2017-2021)]についてメールでお問い合わせはこちらでお願いします。


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