モバイルマーケティングの世界市場

Global Industry Analystsが発行した調査報告書(GIA9100010)
◆英語タイトル:Global Mobile Marketing Industry
◆商品コード:GIA9100010
◆発行会社(リサーチ会社):Global Industry Analysts
◆発行日:2019年7月
◆ページ数:157
◆レポート形式:英語 / PDF
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:IT/電子
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Global Industry Analystsが発行した当調査レポートでは、モバイルマーケティングの世界市場について調査・分析し、モバイルマーケティングの世界市場規模、世界市場動向、世界市場予測、セグメント別分析、主要地域分析・市場規模予測、関連企業情報などをお届けいたします。
【レポートの概要】

Mobile Marketing market worldwide is projected to grow by US$195.
1 Billion, driven by a compounded growth of 26.8%. SMS, one of the segments analyzed and sized in this study, displays the potential to grow at over 25.3%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$79.8 Billion by the year 2025, SMS will bring in healthy gains adding significant momentum to global growth.

- Representing the developed world, the United States will maintain a 30.1% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$6.3 Billion to the region’s size and clout in the next 5 to 6 years. Over US$11.4 Billion worth of projected demand in the region will come from other emerging Eastern European markets. In Japan, SMS will reach a market size of US$6.4 Billion by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 25.8% over the next couple of years and add approximately US$32.9 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

- Competitors identified in this market include among others, Adobe Systems, Inc. (USA); AT&T, Inc. (USA); IBM Corporation (USA); Mobivity Holdings Inc. (USA); Oracle Corporation (USA); Salesforce.com, Inc. (USA); Salmat Limited (Australia); SAP SE (Germany); SAS Institute, Inc. (USA); Vibes Media, LLC. (USA)

【レポートの目次】

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Global Competitor Market Shares
Mobile Marketing Competitor Market Share Scenario Worldwide
(in %): 2019 & 2025
Global Competitor Market Shares by Segment
SMS (Solution) Global Competitor Market Share Positioning for
2019 & 2025
QR Codes (Solution) Market Share Breakdown of Key Players: 2019 &
2025
Mobile Web (Solution) Competitor Revenue Share (in %): 2019 & 2025
Location-Based Marketing (Solution) Market Share Shift by
Company: 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

Table 1: Mobile Marketing Global Market Estimates and Forecasts
in US$ Million by Region/Country: 2018-2025
Table 2: Mobile Marketing Global Retrospective Market Scenario
in US$ Million by Region/Country: 2009-2017
Table 3: Mobile Marketing Market Share Shift across Key
Geographies Worldwide: 2009 VS 2019 VS 2025
Table 4: Retail (End-Use Industry) Sales Estimates and
Forecasts in US$ Million by Region/Country for the Years 2018
through 2025
Table 5: Retail (End-Use Industry) Analysis of Historic Sales
in US$ Million by Region/Country for the Years 2009 to 2017
Table 6: Retail (End-Use Industry) Global Market Share
Distribution by Region/Country for 2009, 2019, and 2025
Table 7: Financial Services (End-Use Industry) Global
Opportunity Assessment in US$ Million by Region/Country:
2018-2025
Table 8: Financial Services (End-Use Industry) Historic Sales
Analysis in US$ Million by Region/Country: 2009-2017
Table 9: Financial Services (End-Use Industry) Percentage Share
Breakdown of Global Sales by Region/Country: 2009 VS 2019 VS
2025
Table 10: Automotive (End-Use Industry) Worldwide Sales in US$
Million by Region/Country: 2018-2025
Table 11: Automotive (End-Use Industry) Historic Demand
Patterns in US$ Million by Region/Country: 2009-2017
Table 12: Automotive (End-Use Industry) Market Share Shift
across Key Geographies: 2009 VS 2019 VS 2025
Table 13: Telecom (End-Use Industry) Global Market Estimates &
Forecasts in US$ Million by Region/Country: 2018-2025
Table 14: Telecom (End-Use Industry) Retrospective Demand
Analysis in US$ Million by Region/Country: 2009-2017
Table 15: Telecom (End-Use Industry) Market Share Breakdown by
Region/Country: 2009 VS 2019 VS 2025
Table 16: Consumer Electronics (End-Use Industry) Demand
Potential Worldwide in US$ Million by Region/Country: 2018-2025
Table 17: Consumer Electronics (End-Use Industry) Historic
Sales Analysis in US$ Million by Region/Country: 2009-2017
Table 18: Consumer Electronics (End-Use Industry) Share
Breakdown Review by Region/Country: 2009 VS 2019 VS 2025
Table 19: Media & Entertainment (End-Use Industry) Worldwide
Latent Demand Forecasts in US$ Million by Region/Country:
2018-2025
Table 20: Media & Entertainment (End-Use Industry) Global
Historic Analysis in US$ Million by Region/Country: 2009-2017
Table 21: Media & Entertainment (End-Use Industry) Distribution
of Global Sales by Region/Country: 2009 VS 2019 VS 2025
Table 22: Travel & Logistics (End-Use Industry) Sales Estimates
and Forecasts in US$ Million by Region/Country for the Years
2018 through 2025
Table 23: Travel & Logistics (End-Use Industry) Analysis of
Historic Sales in US$ Million by Region/Country for the Years
2009 to 2017
Table 24: Travel & Logistics (End-Use Industry) Global Market
Share Distribution by Region/Country for 2009, 2019, and 2025
Table 25: Other End-Use Industries (End-Use Industry) Global
Opportunity Assessment in US$ Million by Region/Country:
2018-2025
Table 26: Other End-Use Industries (End-Use Industry) Historic
Sales Analysis in US$ Million by Region/Country: 2009-2017
Table 27: Other End-Use Industries (End-Use Industry)
Percentage Share Breakdown of Global Sales by Region/Country:
2009 VS 2019 VS 2025
Table 28: SMS (Solution) World Market by Region/Country in US$
Million: 2018 to 2025
Table 29: SMS (Solution) Historic Market Analysis by
Region/Country in US$ Million: 2009 to 2017
Table 30: SMS (Solution) Market Share Breakdown of Worldwide
Sales by Region/Country: 2009 VS 2019 VS 2025
Table 31: QR Codes (Solution) Potential Growth Markets
Worldwide in US$ Million: 2018 to 2025
Table 32: QR Codes (Solution) Historic Market Perspective by
Region/Country in US$ Million: 2009 to 2017
Table 33: QR Codes (Solution) Market Sales Breakdown by
Region/Country in Percentage: 2009 VS 2019 VS 2025
Table 34: Mobile Web (Solution) Geographic Market Spread
Worldwide in US$ Million: 2018 to 2025
Table 35: Mobile Web (Solution) Region Wise Breakdown of Global
Historic Demand in US$ Million: 2009 to 2017
Table 36: Mobile Web (Solution) Market Share Distribution in
Percentage by Region/Country: 2009 VS 2019 VS 2025
Table 37: Location-Based Marketing (Solution) World Market
Estimates and Forecasts by Region/Country in US$ Million: 2018
to 2025
Table 38: Location-Based Marketing (Solution) Market Historic
Review by Region/Country in US$ Million: 2009 to 2017
Table 39: Location-Based Marketing (Solution) Market Share
Breakdown by Region/Country: 2009 VS 2019 VS 2025
Table 40: Other Solutions (Solution) World Market by
Region/Country in US$ Million: 2018 to 2025
Table 41: Other Solutions (Solution) Historic Market Analysis
by Region/Country in US$ Million: 2009 to 2017
Table 42: Other Solutions (Solution) Market Share Distribution
in Percentage by Region/Country: 2009 VS 2019 VS 2025

III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
US Mobile Marketing Market Share (in %) by Company: 2019 & 2025
SMS (Solution) Market Share Analysis (in %) of Leading Players
in the US for 2019 & 2025
QR Codes (Solution) Competitor Revenue Share (in %) in the US:
2019 & 2025
Mobile Web (Solution) Market Share Breakdown (in %) of Major
Players in the US: 2019 & 2025
Location-Based Marketing (Solution) Market in the US:
Percentage Breakdown of Revenues by Company for 2019 & 2025
Table 43: United States Mobile Marketing Latent Demand
Forecasts in US$ Million by End-Use Industry: 2018 to 2025
Table 44: Mobile Marketing Historic Demand Patterns in the
United States by End-Use Industry in US$ Million for 2009-2017
Table 45: Mobile Marketing Market Share Breakdown in the United
States by End-Use Industry: 2009 VS 2019 VS 2025
Table 46: United States Mobile Marketing Market Estimates and
Projections in US$ Million by Solution: 2018 to 2025
Table 47: Mobile Marketing Market in the United States by
Solution: A Historic Review in US$ Million for 2009-2017
Table 48: United States Mobile Marketing Market Share Breakdown
by Solution: 2009 VS 2019 VS 2025
CANADA
Table 49: Canadian Mobile Marketing Market Quantitative Demand
Analysis in US$ Million by End-Use Industry: 2018 to 2025
Table 50: Mobile Marketing Market in Canada: Summarization of
Historic Demand Patterns in US$ Million by End-Use Industry for
2009-2017
Table 51: Canadian Mobile Marketing Market Share Analysis by
End-Use Industry: 2009 VS 2019 VS 2025
Table 52: Canadian Mobile Marketing Market Estimates and
Forecasts in US$ Million by Solution: 2018 to 2025
Table 53: Canadian Mobile Marketing Historic Market Review by
Solution in US$ Million: 2009-2017
Table 54: Mobile Marketing Market in Canada: Percentage Share
Breakdown of Sales by Solution for 2009, 2019, and 2025
JAPAN
Table 55: Japanese Demand Estimates and Forecasts for Mobile
Marketing in US$ Million by End-Use Industry: 2018 to 2025
Table 56: Japanese Mobile Marketing Market in US$ Million by
End-Use Industry: 2009-2017
Table 57: Mobile Marketing Market Share Shift in Japan by
End-Use Industry: 2009 VS 2019 VS 2025
Table 58: Japanese Market for Mobile Marketing: Annual Sales
Estimates and Projections in US$ Million by Solution for the
period 2018-2025
Table 59: Mobile Marketing Market in Japan: Historic Sales
Analysis in US$ Million by Solution for the Period 2009-2017
Table 60: Japanese Mobile Marketing Market Share Analysis by
Solution: 2009 VS 2019 VS 2025
CHINA
Table 61: Chinese Demand for Mobile Marketing in US$ Million by
End-Use Industry: 2018 to 2025
Table 62: Mobile Marketing Market Review in China in US$
Million by End-Use Industry: 2009-2017
Table 63: Chinese Mobile Marketing Market Share Breakdown by
End-Use Industry: 2009 VS 2019 VS 2025
Table 64: Chinese Mobile Marketing Market Growth Prospects in
US$ Million by Solution for the Period 2018-2025
Table 65: Mobile Marketing Historic Market Analysis in China in
US$ Million by Solution: 2009-2017
Table 66: Chinese Mobile Marketing Market by Solution:
Percentage Breakdown of Sales for 2009, 2019, and 2025
EUROPE
Market Facts & Figures
European Mobile Marketing Market: Competitor Market Share
Scenario (in %) for 2019 & 2025
SMS (Solution) Market Share (in %) by Company in Europe: 2019 &
2025
QR Codes (Solution) Market Share (in %) of Major Players in
Europe: 2019 & 2025
Mobile Web (Solution) Competitor Market Share Analysis (in %)
in Europe: 2019 & 2025
Location-Based Marketing (Solution) Market in Europe:
Competitor Revenue Share Shift (in %) for 2019 & 2025
Table 67: European Mobile Marketing Market Demand Scenario in
US$ Million by Region/Country: 2018-2025
Table 68: Mobile Marketing Market in Europe: A Historic Market
Perspective in US$ Million by Region/Country for the Period
2009-2017
Table 69: European Mobile Marketing Market Share Shift by
Region/Country: 2009 VS 2019 VS 2025
Table 70: European Mobile Marketing Addressable Market
Opportunity in US$ Million by End-Use Industry: 2018-2025
Table 71: Mobile Marketing Market in Europe: Summarization of
Historic Demand in US$ Million by End-Use Industry for the
Period 2009-2017
Table 72: European Mobile Marketing Market Share Analysis by
End-Use Industry: 2009 VS 2019 VS 2025
Table 73: European Mobile Marketing Market Estimates and
Forecasts in US$ Million by Solution: 2018-2025
Table 74: Mobile Marketing Market in Europe in US$ Million by
Solution: A Historic Review for the Period 2009-2017
Table 75: European Mobile Marketing Market Share Breakdown by
Solution: 2009 VS 2019 VS 2025
FRANCE
Table 76: Mobile Marketing Quantitative Demand Analysis in
France in US$ Million by End-Use Industry: 2018-2025
Table 77: French Mobile Marketing Historic Market Review in US$
Million by End-Use Industry: 2009-2017
Table 78: French Mobile Marketing Market Share Analysis: A
17-Year Perspective by End-Use Industry for 2009, 2019, and
2025
Table 79: Mobile Marketing Market in France by Solution:
Estimates and Projections in US$ Million for the Period
2018-2025
Table 80: French Mobile Marketing Historic Market Scenario in
US$ Million by Solution: 2009-2017
Table 81: French Mobile Marketing Market Share Analysis by
Solution: 2009 VS 2019 VS 2025
GERMANY
Table 82: Mobile Marketing Market in Germany: Annual Sales
Estimates and Forecasts in US$ Million by End-Use Industry for
the Period 2018-2025
Table 83: German Mobile Marketing Market in Retrospect in US$
Million by End-Use Industry: 2009-2017
Table 84: Mobile Marketing Market Share Distribution in Germany
by End-Use Industry: 2009 VS 2019 VS 2025
Table 85: Mobile Marketing Market in Germany: Recent Past,
Current and Future Analysis in US$ Million by Solution for the
Period 2018-2025
Table 86: German Mobile Marketing Historic Market Analysis in
US$ Million by Solution: 2009-2017
Table 87: German Mobile Marketing Market Share Breakdown by
Solution: 2009 VS 2019 VS 2025
ITALY
Table 88: Italian Demand for Mobile Marketing in US$ Million by
End-Use Industry: 2018 to 2025
Table 89: Mobile Marketing Market Review in Italy in US$
Million by End-Use Industry: 2009-2017
Table 90: Italian Mobile Marketing Market Share Breakdown by
End-Use Industry: 2009 VS 2019 VS 2025
Table 91: Italian Mobile Marketing Market Growth Prospects in
US$ Million by Solution for the Period 2018-2025
Table 92: Mobile Marketing Historic Market Analysis in Italy in
US$ Million by Solution: 2009-2017
Table 93: Italian Mobile Marketing Market by Solution:
Percentage Breakdown of Sales for 2009, 2019, and 2025
UNITED KINGDOM
Table 94: United Kingdom Demand Estimates and Forecasts for
Mobile Marketing in US$ Million by End-Use Industry: 2018 to
2025
Table 95: United Kingdom Mobile Marketing Market in US$ Million
by End-Use Industry: 2009-2017
Table 96: Mobile Marketing Market Share Shift in the United
Kingdom by End-Use Industry: 2009 VS 2019 VS 2025
Table 97: United Kingdom Market for Mobile Marketing: Annual
Sales Estimates and Projections in US$ Million by Solution for
the period 2018-2025
Table 98: Mobile Marketing Market in the United Kingdom:
Historic Sales Analysis in US$ Million by Solution for the
Period 2009-2017
Table 99: United Kingdom Mobile Marketing Market Share Analysis
by Solution: 2009 VS 2019 VS 2025
REST OF EUROPE
Table 100: Rest of Europe Mobile Marketing Addressable Market
Opportunity in US$ Million by End-Use Industry: 2018-2025
Table 101: Mobile Marketing Market in Rest of Europe:
Summarization of Historic Demand in US$ Million by End-Use
Industry for the Period 2009-2017
Table 102: Rest of Europe Mobile Marketing Market Share
Analysis by End-Use Industry: 2009 VS 2019 VS 2025
Table 103: Rest of Europe Mobile Marketing Market Estimates and
Forecasts in US$ Million by Solution: 2018-2025
Table 104: Mobile Marketing Market in Rest of Europe in US$
Million by Solution: A Historic Review for the Period 2009-2017
Table 105: Rest of Europe Mobile Marketing Market Share
Breakdown by Solution: 2009 VS 2019 VS 2025
ASIA-PACIFIC
Table 106: Mobile Marketing Quantitative Demand Analysis in
Asia-Pacific in US$ Million by End-Use Industry: 2018-2025
Table 107: Asia-Pacific Mobile Marketing Historic Market Review
in US$ Million by End-Use Industry: 2009-2017
Table 108: Asia-Pacific Mobile Marketing Market Share Analysis:
A 17-Year Perspective by End-Use Industry for 2009, 2019, and
2025
Table 109: Mobile Marketing Market in Asia-Pacific by Solution:
Estimates and Projections in US$ Million for the Period
2018-2025
Table 110: Asia-Pacific Mobile Marketing Historic Market
Scenario in US$ Million by Solution: 2009-2017
Table 111: Asia-Pacific Mobile Marketing Market Share Analysis
by Solution: 2009 VS 2019 VS 2025
REST OF WORLD
Table 112: Rest of World Mobile Marketing Market Quantitative
Demand Analysis in US$ Million by End-Use Industry: 2018 to
2025
Table 113: Mobile Marketing Market in Rest of World:
Summarization of Historic Demand Patterns in US$ Million by
End-Use Industry for 2009-2017
Table 114: Rest of World Mobile Marketing Market Share Analysis
by End-Use Industry: 2009 VS 2019 VS 2025
Table 115: Rest of World Mobile Marketing Market Estimates and
Forecasts in US$ Million by Solution: 2018 to 2025
Table 116: Rest of World Mobile Marketing Historic Market
Review by Solution in US$ Million: 2009-2017
Table 117: Mobile Marketing Market in Rest of World: Percentage
Share Breakdown of Sales by Solution for 2009, 2019, and 2025

IV. COMPETITION
AT&T
ADOBE SYSTEMS
IBM CORPORATION
MOBIVITY HOLDINGS
ORACLE CORPORATION
SAP SE
SAS INSTITUTE
SALESFORCE.COM
SALMAT LIMITED
VIBES MEDIA

V. CURATED RESEARCH



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