モバイルエンゲージメントの世界市場

Global Industry Analystsが発行した調査報告書(GIA9101414)
◆英語タイトル:Global Mobile Engagement Industry
◆商品コード:GIA9101414
◆発行会社(リサーチ会社):Global Industry Analysts
◆発行日:2019年7月
◆ページ数:158
◆レポート形式:英語 / PDF
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:IT
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Global Industry Analystsが発行した当調査レポートでは、モバイルエンゲージメントの世界市場について調査・分析し、モバイルエンゲージメントの世界市場規模、世界市場動向、世界市場予測、セグメント別分析、主要地域分析・市場規模予測、関連企業情報などをお届けいたします。
【レポートの概要】

Mobile Engagement market worldwide is projected to grow by US$60.
7 Billion, driven by a compounded growth of 40.5%. SMS & MMS, one of the segments analyzed and sized in this study, displays the potential to grow at over 30.4%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$9.4 Billion by the year 2025, SMS & MMS will bring in healthy gains adding significant momentum to global growth.

- Representing the developed world, the United States will maintain a 45.8% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$1.8 Billion to the region’s size and clout in the next 5 to 6 years. Over US$3.1 Billion worth of projected demand in the region will come from other emerging Eastern European markets. In Japan, SMS & MMS will reach a market size of US$852.7 Million by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 39.2% over the next couple of years and add approximately US$10.2 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

- Competitors identified in this market include among others, Accengage S.A. (France); Adobe Systems, Inc. (USA); Braze (USA); Followanalytics (USA); IBM Corporation (USA); Leanplum Inc. (USA); Localytics (USA); Marketo, Inc. (USA); Oracle Corporation (USA); Salesforce.com, Inc. (USA); Selligent Marketing Cloud (USA); SmartFocus UK Ltd. (United Kingdom); Swrve (USA); Tapjoy, Inc. (USA); Urban Airship, Inc. (USA); Vibes (USA); Webtrekk GmbH (Germany)

【レポートの目次】

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Global Competitor Market Shares
Mobile Engagement Competitor Market Share Scenario Worldwide
(in %): 2019 & 2025
Global Competitor Market Shares by Segment
SMS & MMS (Solution) Global Competitor Market Share Positioning
for 2019 & 2025
Push Notification (Solution) Market Share Breakdown of Key
Players: 2019 & 2025
In-App Messaging (Solution) Competitor Revenue Share (in %):
2019 & 2025
E-mail (Solution) Market Share Shift by Company: 2019 & 2025
App/Web Content (Solution) Global Competitor Market Share
Positioning for 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

4. GLOBAL MARKET PERSPECTIVE

Table 1: Mobile Engagement Global Market Estimates and
Forecasts in US$ Million by Region/Country: 2018-2025
Table 2: Mobile Engagement Global Retrospective Market Scenario
in US$ Million by Region/Country: 2009-2017
Table 3: Mobile Engagement Market Share Shift across Key
Geographies Worldwide: 2009 VS 2019 VS 2025
Table 4: Financial Services (Vertical) Global Opportunity
Assessment in US$ Million by Region/Country: 2018-2025
Table 5: Financial Services (Vertical) Historic Sales Analysis
in US$ Million by Region/Country: 2009-2017
Table 6: Financial Services (Vertical) Percentage Share
Breakdown of Global Sales by Region/Country: 2009 VS 2019 VS
2025
Table 7: Retail (Vertical) Worldwide Sales in US$ Million by
Region/Country: 2018-2025
Table 8: Retail (Vertical) Historic Demand Patterns in US$
Million by Region/Country: 2009-2017
Table 9: Retail (Vertical) Market Share Shift across Key
Geographies: 2009 VS 2019 VS 2025
Table 10: Travel & Hospitality (Vertical) Global Market
Estimates & Forecasts in US$ Million by Region/Country:
2018-2025
Table 11: Travel & Hospitality (Vertical) Retrospective Demand
Analysis in US$ Million by Region/Country: 2009-2017
Table 12: Travel & Hospitality (Vertical) Market Share
Breakdown by Region/Country: 2009 VS 2019 VS 2025
Table 13: Telecom & IT (Vertical) Demand Potential Worldwide in
US$ Million by Region/Country: 2018-2025
Table 14: Telecom & IT (Vertical) Historic Sales Analysis in
US$ Million by Region/Country: 2009-2017
Table 15: Telecom & IT (Vertical) Share Breakdown Review by
Region/Country: 2009 VS 2019 VS 2025
Table 16: Other Verticals (Vertical) Worldwide Latent Demand
Forecasts in US$ Million by Region/Country: 2018-2025
Table 17: Other Verticals (Vertical) Global Historic Analysis
in US$ Million by Region/Country: 2009-2017
Table 18: Other Verticals (Vertical) Distribution of Global
Sales by Region/Country: 2009 VS 2019 VS 2025
Table 19: SMS & MMS (Solution) World Market by Region/Country
in US$ Million: 2018 to 2025
Table 20: SMS & MMS (Solution) Historic Market Analysis by
Region/Country in US$ Million: 2009 to 2017
Table 21: SMS & MMS (Solution) Market Share Breakdown of
Worldwide Sales by Region/Country: 2009 VS 2019 VS 2025
Table 22: Push Notification (Solution) Potential Growth Markets
Worldwide in US$ Million: 2018 to 2025
Table 23: Push Notification (Solution) Historic Market
Perspective by Region/Country in US$ Million: 2009 to 2017
Table 24: Push Notification (Solution) Market Sales Breakdown
by Region/Country in Percentage: 2009 VS 2019 VS 2025
Table 25: In-App Messaging (Solution) Geographic Market Spread
Worldwide in US$ Million: 2018 to 2025
Table 26: In-App Messaging (Solution) Region Wise Breakdown of
Global Historic Demand in US$ Million: 2009 to 2017
Table 27: In-App Messaging (Solution) Market Share Distribution
in Percentage by Region/Country: 2009 VS 2019 VS 2025
Table 28: E-mail (Solution) World Market Estimates and
Forecasts by Region/Country in US$ Million: 2018 to 2025
Table 29: E-mail (Solution) Market Historic Review by
Region/Country in US$ Million: 2009 to 2017
Table 30: E-mail (Solution) Market Share Breakdown by
Region/Country: 2009 VS 2019 VS 2025
Table 31: App/Web Content (Solution) World Market by
Region/Country in US$ Million: 2018 to 2025
Table 32: App/Web Content (Solution) Historic Market Analysis
by Region/Country in US$ Million: 2009 to 2017
Table 33: App/Web Content (Solution) Market Share Distribution
in Percentage by Region/Country: 2009 VS 2019 VS 2025
Table 34: Other Solutions (Solution) World Market Estimates and
Forecasts in US$ Million by Region/Country: 2018 to 2025
Table 35: Other Solutions (Solution) Market Worldwide Historic
Review by Region/Country in US$ Million: 2009 to 2017
Table 36: Other Solutions (Solution) Market Percentage Share
Distribution by Region/Country: 2009 VS 2019 VS 2025

III. MARKET ANALYSIS
GEOGRAPHIC MARKET ANALYSIS
UNITED STATES
Market Facts & Figures
US Mobile Engagement Market Share (in %) by Company: 2019 & 2025
SMS & MMS (Solution) Market Share Analysis (in %) of Leading
Players in the US for 2019 & 2025
Push Notification (Solution) Competitor Revenue Share (in %) in
the US: 2019 & 2025
In-App Messaging (Solution) Market Share Breakdown (in %) of
Major Players in the US: 2019 & 2025
E-mail (Solution) Market in the US: Percentage Breakdown of
Revenues by Company for 2019 & 2025
App/Web Content (Solution) Competitor Market Share Breakdown (
in %) in the US for 2019 & 2025
Table 37: United States Mobile Engagement Latent Demand
Forecasts in US$ Million by Vertical: 2018 to 2025
Table 38: Mobile Engagement Historic Demand Patterns in the
United States by Vertical in US$ Million for 2009-2017
Table 39: Mobile Engagement Market Share Breakdown in the
United States by Vertical: 2009 VS 2019 VS 2025
Table 40: United States Mobile Engagement Market Estimates and
Projections in US$ Million by Solution: 2018 to 2025
Table 41: Mobile Engagement Market in the United States by
Solution: A Historic Review in US$ Million for 2009-2017
Table 42: United States Mobile Engagement Market Share
Breakdown by Solution: 2009 VS 2019 VS 2025
CANADA
Table 43: Canadian Mobile Engagement Market Quantitative Demand
Analysis in US$ Million by Vertical: 2018 to 2025
Table 44: Mobile Engagement Market in Canada: Summarization of
Historic Demand Patterns in US$ Million by Vertical for
2009-2017
Table 45: Canadian Mobile Engagement Market Share Analysis by
Vertical: 2009 VS 2019 VS 2025
Table 46: Canadian Mobile Engagement Market Estimates and
Forecasts in US$ Million by Solution: 2018 to 2025
Table 47: Canadian Mobile Engagement Historic Market Review by
Solution in US$ Million: 2009-2017
Table 48: Mobile Engagement Market in Canada: Percentage Share
Breakdown of Sales by Solution for 2009, 2019, and 2025
JAPAN
Table 49: Japanese Demand Estimates and Forecasts for Mobile
Engagement in US$ Million by Vertical: 2018 to 2025
Table 50: Japanese Mobile Engagement Market in US$ Million by
Vertical: 2009-2017
Table 51: Mobile Engagement Market Share Shift in Japan by
Vertical: 2009 VS 2019 VS 2025
Table 52: Japanese Market for Mobile Engagement: Annual Sales
Estimates and Projections in US$ Million by Solution for the
period 2018-2025
Table 53: Mobile Engagement Market in Japan: Historic Sales
Analysis in US$ Million by Solution for the Period 2009-2017
Table 54: Japanese Mobile Engagement Market Share Analysis by
Solution: 2009 VS 2019 VS 2025
CHINA
Table 55: Chinese Demand for Mobile Engagement in US$ Million
by Vertical: 2018 to 2025
Table 56: Mobile Engagement Market Review in China in US$
Million by Vertical: 2009-2017
Table 57: Chinese Mobile Engagement Market Share Breakdown by
Vertical: 2009 VS 2019 VS 2025
Table 58: Chinese Mobile Engagement Market Growth Prospects in
US$ Million by Solution for the Period 2018-2025
Table 59: Mobile Engagement Historic Market Analysis in China
in US$ Million by Solution: 2009-2017
Table 60: Chinese Mobile Engagement Market by Solution:
Percentage Breakdown of Sales for 2009, 2019, and 2025
EUROPE
Market Facts & Figures
European Mobile Engagement Market: Competitor Market Share
Scenario (in %) for 2019 & 2025
SMS & MMS (Solution) Market Share (in %) by Company in Europe:
2019 & 2025
Push Notification (Solution) Market Share (in %) of Major
Players in Europe: 2019 & 2025
In-App Messaging (Solution) Competitor Market Share Analysis (
in %) in Europe: 2019 & 2025
E-mail (Solution) Market in Europe: Competitor Revenue Share
Shift (in %) for 2019 & 2025
App/Web Content (Solution) Competitor Market Share (in %)
Positioning in Europe for 2019 & 2025
Table 61: European Mobile Engagement Market Demand Scenario in
US$ Million by Region/Country: 2018-2025
Table 62: Mobile Engagement Market in Europe: A Historic Market
Perspective in US$ Million by Region/Country for the Period
2009-2017
Table 63: European Mobile Engagement Market Share Shift by
Region/Country: 2009 VS 2019 VS 2025
Table 64: European Mobile Engagement Addressable Market
Opportunity in US$ Million by Vertical: 2018-2025
Table 65: Mobile Engagement Market in Europe: Summarization of
Historic Demand in US$ Million by Vertical for the Period
2009-2017
Table 66: European Mobile Engagement Market Share Analysis by
Vertical: 2009 VS 2019 VS 2025
Table 67: European Mobile Engagement Market Estimates and
Forecasts in US$ Million by Solution: 2018-2025
Table 68: Mobile Engagement Market in Europe in US$ Million by
Solution: A Historic Review for the Period 2009-2017
Table 69: European Mobile Engagement Market Share Breakdown by
Solution: 2009 VS 2019 VS 2025
FRANCE
Table 70: Mobile Engagement Quantitative Demand Analysis in
France in US$ Million by Vertical: 2018-2025
Table 71: French Mobile Engagement Historic Market Review in
US$ Million by Vertical: 2009-2017
Table 72: French Mobile Engagement Market Share Analysis: A
17-Year Perspective by Vertical for 2009, 2019, and 2025
Table 73: Mobile Engagement Market in France by Solution:
Estimates and Projections in US$ Million for the Period
2018-2025
Table 74: French Mobile Engagement Historic Market Scenario in
US$ Million by Solution: 2009-2017
Table 75: French Mobile Engagement Market Share Analysis by
Solution: 2009 VS 2019 VS 2025
GERMANY
Table 76: Mobile Engagement Market in Germany: Annual Sales
Estimates and Forecasts in US$ Million by Vertical for the
Period 2018-2025
Table 77: German Mobile Engagement Market in Retrospect in US$
Million by Vertical: 2009-2017
Table 78: Mobile Engagement Market Share Distribution in
Germany by Vertical: 2009 VS 2019 VS 2025
Table 79: Mobile Engagement Market in Germany: Recent Past,
Current and Future Analysis in US$ Million by Solution for the
Period 2018-2025
Table 80: German Mobile Engagement Historic Market Analysis in
US$ Million by Solution: 2009-2017
Table 81: German Mobile Engagement Market Share Breakdown by
Solution: 2009 VS 2019 VS 2025
ITALY
Table 82: Italian Demand for Mobile Engagement in US$ Million
by Vertical: 2018 to 2025
Table 83: Mobile Engagement Market Review in Italy in US$
Million by Vertical: 2009-2017
Table 84: Italian Mobile Engagement Market Share Breakdown by
Vertical: 2009 VS 2019 VS 2025
Table 85: Italian Mobile Engagement Market Growth Prospects in
US$ Million by Solution for the Period 2018-2025
Table 86: Mobile Engagement Historic Market Analysis in Italy
in US$ Million by Solution: 2009-2017
Table 87: Italian Mobile Engagement Market by Solution:
Percentage Breakdown of Sales for 2009, 2019, and 2025
UNITED KINGDOM
Table 88: United Kingdom Demand Estimates and Forecasts for
Mobile Engagement in US$ Million by Vertical: 2018 to 2025
Table 89: United Kingdom Mobile Engagement Market in US$
Million by Vertical: 2009-2017
Table 90: Mobile Engagement Market Share Shift in the United
Kingdom by Vertical: 2009 VS 2019 VS 2025
Table 91: United Kingdom Market for Mobile Engagement: Annual
Sales Estimates and Projections in US$ Million by Solution for
the period 2018-2025
Table 92: Mobile Engagement Market in the United Kingdom:
Historic Sales Analysis in US$ Million by Solution for the
Period 2009-2017
Table 93: United Kingdom Mobile Engagement Market Share
Analysis by Solution: 2009 VS 2019 VS 2025
REST OF EUROPE
Table 94: Rest of Europe Mobile Engagement Addressable Market
Opportunity in US$ Million by Vertical: 2018-2025
Table 95: Mobile Engagement Market in Rest of Europe:
Summarization of Historic Demand in US$ Million by Vertical for
the Period 2009-2017
Table 96: Rest of Europe Mobile Engagement Market Share
Analysis by Vertical: 2009 VS 2019 VS 2025
Table 97: Rest of Europe Mobile Engagement Market Estimates and
Forecasts in US$ Million by Solution: 2018-2025
Table 98: Mobile Engagement Market in Rest of Europe in US$
Million by Solution: A Historic Review for the Period 2009-2017
Table 99: Rest of Europe Mobile Engagement Market Share
Breakdown by Solution: 2009 VS 2019 VS 2025
ASIA-PACIFIC
Table 100: Mobile Engagement Quantitative Demand Analysis in
Asia-Pacific in US$ Million by Vertical: 2018-2025
Table 101: Asia-Pacific Mobile Engagement Historic Market
Review in US$ Million by Vertical: 2009-2017
Table 102: Asia-Pacific Mobile Engagement Market Share
Analysis: A 17-Year Perspective by Vertical for 2009, 2019, and
2025
Table 103: Mobile Engagement Market in Asia-Pacific by
Solution: Estimates and Projections in US$ Million for the
Period 2018-2025
Table 104: Asia-Pacific Mobile Engagement Historic Market
Scenario in US$ Million by Solution: 2009-2017
Table 105: Asia-Pacific Mobile Engagement Market Share Analysis
by Solution: 2009 VS 2019 VS 2025
REST OF WORLD
Table 106: Rest of World Mobile Engagement Market Quantitative
Demand Analysis in US$ Million by Vertical: 2018 to 2025
Table 107: Mobile Engagement Market in Rest of World:
Summarization of Historic Demand Patterns in US$ Million by
Vertical for 2009-2017
Table 108: Rest of World Mobile Engagement Market Share
Analysis by Vertical: 2009 VS 2019 VS 2025
Table 109: Rest of World Mobile Engagement Market Estimates and
Forecasts in US$ Million by Solution: 2018 to 2025
Table 110: Rest of World Mobile Engagement Historic Market
Review by Solution in US$ Million: 2009-2017
Table 111: Mobile Engagement Market in Rest of World:
Percentage Share Breakdown of Sales by Solution for 2009, 2019,
and 2025

IV. COMPETITION
ACCENGAGE S.A.
ADOBE SYSTEMS
BRAZE
FOLLOWANALYTICS
IBM CORPORATION
LEANPLUM
LOCALYTICS
MARKETO
ORACLE CORPORATION
SALESFORCE.COM
SMARTFOCUS UK
SWRVE
TAPJOY
URBAN AIRSHIP, INC.
WEBTREKK GMBH

V. CURATED RESEARCH



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