TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 17

1.1 MARKET ATTRACTIVENESS ANALYSIS 18

2 MARKET INTRODUCTION 19

2.1 DEFINITION 19

2.2 SCOPE OF THE STUDY 19

2.3 RESEARCH OBJECTIVE 19

2.4 MARKET STRUCTURE 20

3 RESEARCH METHODOLOGY 21

3.1 RESEARCH PROCESS 21

3.2 PRIMARY RESEARCH 22

3.3 SECONDARY RESEARCH 23

3.4 MARKET SIZE ESTIMATION 23

3.5 TOP-DOWN AND BOTTOM-UP APPROACH 24

3.6 FORECASTING TECHNIQUES 26

3.7 LIST OF ASSUMPTIONS 27

4 MARKET DYNAMICS 28

4.1 OVERVIEW 28

4.2 DRIVERS 29

4.2.1 INCREASING INCORPORATION OF GESTURE RECOGNITION 29

4.2.2 FOCUS ON REPLACING PAPER WITH DIGITAL SIGNAGE DISPLAYS 29

4.3 RESTRAINT 30

4.3.1 HIGH COSTS INVOLVED IN DIGITAL SIGNAGE SYSTEMS 30

4.4 OPPORTUNITY 31

4.4.1 CUSTOMIZED DIGITAL SIGNAGE DISPLAY DEVICES 31

4.4.2 ADOPTION OF DIGITAL SIGNAGE TECHNOLOGY IN SMES 31

4.5 IMPACT OF COVID-19 32

4.5.1 IMPACT ON DISPLAY SUPPLY 32

4.5.2 USE OF DIGITAL SIGNAGE AS REAL-TIME CUSTOMER SERVICE AMIDST THE PANDEMIC 32

4.5.3 DIGITAL SIGNAGE IN THE RETAIL INDUSTRY POST-COVID 33

4.5.4 IMPACT ON THE OVERALL DIGITAL SIGNAGE TECHNOLOGY 33

5 MARKET FACTOR ANALYSIS 35

5.1 VALUE CHAIN ANALYSIS 35

5.1.1 COMPONENT MANUFACTURERS 35

5.1.2 ASSEMBLERS/INTEGRATORS 36

5.1.3 SALES & DISTRIBUTION 36

5.1.4 END USER 36

5.2 PORTERS FIVE FORCES 37

5.2.1 THREAT OF NEW ENTRANTS 37

5.2.2 BARGAINING POWER OF SUPPLIERS 37

5.2.3 THREAT OF SUBSTITUTES 38

5.2.4 BARGAINING POWER OF BUYERS 38

5.2.5 INTENSITY OF RIVALRY 38

6 GLOBAL DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE 39

6.1 OVERVIEW 39

6.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 39

6.3 KIOSKS 40

6.4 BILLBOARDS 40

6.5 SIGNBOARDS 40

6.6 MENU BOARDS 40

7 GLOBAL DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE 41

7.1 OVERVIEW 41

7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 41

7.3 HARDWARE 42

7.4 SOFTWARE 42

7.5 SERVICES 42

8 GLOBAL DIGITAL SIGNAGE MARKET, BY TECHNOLOGY 43

8.1 OVERVIEW 43

8.2 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY, 2018–2027 43

8.3 LCD 44

8.4 LED 44

8.5 OLED 44

8.6 FRONT PROJECTION 44

9 GLOBAL DIGITAL SIGNAGE MARKET, BY APPLICATION 45

9.1 OVERVIEW 45

9.2 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 45

9.3 OUTDOOR 46

9.4 INDOOR 46

10 GLOBAL DIGITAL SIGNAGE MARKET, BY VERTICAL 47

10.1 OVERVIEW 47

10.2 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 47

10.3 ENTERTAINMENT 48

10.4 TRANSPORTATION 48

10.5 RETAIL 48

10.6 HEALTHCARE 48

10.7 BANKING 48

10.8 EDUCATION 49

10.9 GOVERNMENT 49

11 GLOBAL DIGITAL SIGNAGE MARKET, BY REGION 50

11.1 OVERVIEW 50

11.2 MARKET ESTIMATES AND FORECAST, BY REGION, 2018–2027 50

11.3 NORTH AMERICA 52

11.3.1 MARKET ESTIMATES AND FORECAST, BY COUNTRY, 2018–2027 52

11.3.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 53

11.3.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 54

11.3.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 54

11.3.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 55

11.3.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 56

11.3.7 US 57

11.3.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 57

11.3.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 57

11.3.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 57

11.3.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 58

11.3.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 58

11.3.8 CANADA 59

11.3.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 59

11.3.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 59

11.3.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 59

11.3.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 60

11.3.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 60

11.3.9 MEXICO 61

11.3.9.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 61

11.3.9.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 61

11.3.9.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 61

11.3.9.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 62

11.3.9.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 62

11.4 EUROPE 63

11.4.1 MARKET ESTIMATES AND FORECAST, BY COUNTRY, 2018–2027 63

11.4.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 64

11.4.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 65

11.4.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 65

11.4.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 66

11.4.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 67

11.4.7 UK 68

11.4.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 68

11.4.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 68

11.4.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 68

11.4.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 69

11.4.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 69

11.4.8 GERMANY 70

11.4.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 70

11.4.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 70

11.4.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 70

11.4.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 71

11.4.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 71

11.4.9 FRANCE 72

11.4.9.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 72

11.4.9.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 72

11.4.9.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 72

11.4.9.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 73

11.4.9.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 73

11.4.10 ITALY 74

11.4.10.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 74

11.4.10.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 74

11.4.10.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 74

11.4.10.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 75

11.4.10.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 75

11.4.11 SPAIN 76

11.4.11.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 76

11.4.11.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 76

11.4.11.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 76

11.4.11.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 77

11.4.11.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 77

11.4.12 REST OF EUROPE 78

11.4.12.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 78

11.4.12.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 78

11.4.12.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 78

11.4.12.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 79

11.4.12.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 79

11.5 ASIA-PACIFIC 80

11.5.1 MARKET ESTIMATES AND FORECAST, BY COUNTRY, 2018–2027 80

11.5.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 81

11.5.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 82

11.5.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 82

11.5.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 83

11.5.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 84

11.5.7 CHINA 85

11.5.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 85

11.5.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 85

11.5.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 85

11.5.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 86

11.5.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 86

11.5.8 JAPAN 87

11.5.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 87

11.5.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 87

11.5.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 87

11.5.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 88

11.5.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 88

11.5.9 INDIA 89

11.5.9.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 89

11.5.9.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 89

11.5.9.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 89

11.5.9.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 90

11.5.9.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 90

11.5.10 REST OF ASIA-PACIFIC 91

11.5.10.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 91

11.5.10.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 91

11.5.10.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 91

11.5.10.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 92

11.5.10.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 92

11.6 REST OF THE WORLD 93

11.6.1 MARKET ESTIMATES AND FORECAST, BY REGION, 2018–2027 93

11.6.2 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 94

11.6.3 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 95

11.6.4 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 95

11.6.5 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 96

11.6.6 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 97

11.6.7 MIDDLE EAST & AFRICA 98

11.6.7.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 98

11.6.7.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 98

11.6.7.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 98

11.6.7.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 99

11.6.7.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 99

11.6.8 SOUTH AMERICA 100

11.6.8.1 MARKET ESTIMATES AND FORECAST, BY PRODUCT TYPE, 2018–2027 100

11.6.8.2 MARKET ESTIMATES AND FORECAST, BY COMPONENT TYPE, 2018–2027 100

11.6.8.3 MARKET ESTIMATES AND FORECAST, BY TECHNOLOGY TYPE, 2018–2027 100

11.6.8.4 MARKET ESTIMATES AND FORECAST, BY APPLICATION, 2018–2027 101

11.6.8.5 MARKET ESTIMATES AND FORECAST, BY VERTICAL, 2018–2027 101

12 COMPETITIVE LANDSCAPE 102

12.1 COMPETITIVE OVERVIEW 102

12.2 MAJOR GROWTH STRATEGY IN THE GLOBAL DIGITAL SIGNAGE MARKET 103

12.3 COMPETITIVE BENCHMARKING 104

12.4 VENDOR SHARE ANALYSIS – CLIENT REQUIREMENT 105

13 COMPANY PROFILES 106

13.1 CISCO SYSTEMS INC 106

13.1.1 COMPANY OVERVIEW 106

13.1.2 FINANCIAL OVERVIEW 107

13.1.3 PRODUCTS/SOLUTION/SERVICES OFFERED 107

13.1.4 KEY DEVELOPMENTS 108

13.1.5 SWOT ANALYSIS 108

13.1.6 KEY STRATEGIES 108

13.2 SHARP CORPORATION 109

13.2.1 COMPANY OVERVIEW 109

13.2.2 FINANCIAL OVERVIEW 110

13.2.3 PRODUCTS/SOLUTION/SERVICES OFFERED 110

13.2.4 KEY DEVELOPMENTS 112

13.2.5 SWOT ANALYSIS 113

13.2.6 KEY STRATEGIES 113

13.3 PANASONIC CORPORATION 114

13.3.1 COMPANY OVERVIEW 114

13.3.2 FINANCIAL OVERVIEW 115

13.3.3 PRODUCTS/SOLUTION/SERVICES OFFERED 115

13.3.4 KEY DEVELOPMENTS 116

13.3.5 SWOT ANALYSIS 117

13.3.6 KEY STRATEGIES 117

13.4 3M COMPANY 118

13.4.1 COMPANY OVERVIEW 118

13.4.2 FINANCIAL OVERVIEW 118

13.4.3 PRODUCTS/SOLUTION/SERVICES OFFERED 119

13.4.4 KEY DEVELOPMENTS 119

13.4.5 SWOT ANALYSIS 119

13.4.6 KEY STRATEGIES 120

13.5 SONY CORPORATION 121

13.5.1 COMPANY OVERVIEW 121

13.5.2 FINANCIAL OVERVIEW 121

13.5.3 PRODUCTS/SOLUTION/SERVICES OFFERED 122

13.5.4 KEY DEVELOPMENTS 122

13.5.5 SWOT ANALYSIS 123

13.5.6 KEY STRATEGIES 123

13.6 INTEL CORPORATION 124

13.6.1 COMPANY OVERVIEW 124

13.6.2 FINANCIAL OVERVIEW 125

13.6.3 PRODUCTS/SOLUTION/SERVICES OFFERED 125

13.6.4 KEY DEVELOPMENTS 126

13.6.5 SWOT ANALYSIS 126

13.6.6 KEY STRATEGIES 126

13.7 HP INC 127

13.7.1 COMPANY OVERVIEW 127

13.7.2 FINANCIAL OVERVIEW 128

13.7.3 PRODUCTS/SOLUTION/SERVICES OFFERED 128

13.7.4 KEY DEVELOPMENTS 129

13.7.5 SWOT ANALYSIS 129

13.7.6 KEY STRATEGIES 129

13.8 SAMSUNG ELECTRONICS CO., LTD 130

13.8.1 COMPANY OVERVIEW 130

13.8.2 FINANCIAL OVERVIEW 131

13.8.3 PRODUCTS/SOLUTION/SERVICES OFFERED 131

13.8.4 KEY DEVELOPMENTS 132

13.8.5 SWOT ANALYSIS 133

13.8.6 KEY STRATEGIES 133

13.9 NEC CORPORATION 134

13.9.1 COMPANY OVERVIEW 134

13.9.2 FINANCIAL OVERVIEW 135

13.9.3 PRODUCTS/SOLUTION/SERVICES OFFERED 135

13.9.4 KEY DEVELOPMENTS 136

13.9.5 SWOT ANALYSIS 136

13.9.6 KEY STRATEGIES 137

13.10 TOSHIBA CORPORATION 138

13.10.1 COMPANY OVERVIEW 138

13.10.2 FINANCIAL OVERVIEW 138

13.10.3 PRODUCTS/SOLUTION/SERVICES OFFERED 139

13.10.4 KEY DEVELOPMENTS 139

13.10.5 SWOT ANALYSIS 140

13.10.6 KEY STRATEGIES 140

13.11 LG ELECTRONICS 141

13.11.1 COMPANY OVERVIEW 141

13.11.2 FINANCIAL OVERVIEW 142

13.11.3 PRODUCTS/SOLUTION/SERVICES OFFERED 143

13.11.4 KEY DEVELOPMENTS 143

13.11.5 SWOT ANALYSIS 143

13.11.6 KEY STRATEGIES 144

LIST OF TABLES

TABLE 1 MARKET SYNOPSIS 18

TABLE 2 LIST OF ASSUMPTIONS 27

TABLE 3 GLOBAL DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 40

TABLE 4 GLOBAL DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 42

TABLE 5 GLOBAL DIGITAL SIGNAGE MARKET, BY TECHNOLOGY, 2018–2027 (USD MILLION) 44

TABLE 6 GLOBAL DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 46

TABLE 7 GLOBAL DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 48

TABLE 8 GLOBAL DIGITAL SIGNAGE MARKET, BY REGION, 2018–2027 (USD MILLION) 51

TABLE 9 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2018–2027 (USD MILLION) 53

TABLE 10 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 53

TABLE 11 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 54

TABLE 12 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 55

TABLE 13 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 55

TABLE 14 NORTH AMERICA: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 56

TABLE 15 US: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 57

TABLE 16 US: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 57

TABLE 17 US: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 57

TABLE 18 US: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 58

TABLE 19 US: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 58

TABLE 20 CANADA: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 59

TABLE 21 CANADA: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 59

TABLE 22 CANADA: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 59

TABLE 23 CANADA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 60

TABLE 24 CANADA: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 60

TABLE 25 MEXICO: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 61

TABLE 26 MEXICO: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 61

TABLE 27 MEXICO: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 61

TABLE 28 MEXICO: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 62

TABLE 29 MEXICO: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 62

TABLE 30 EUROPE: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2018–2027 (USD MILLION) 64

TABLE 31 EUROPE: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 64

TABLE 32 EUROPE: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 65

TABLE 33 EUROPE: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 66

TABLE 34 EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 66

TABLE 35 EUROPE: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 67

TABLE 36 UK: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 68

TABLE 37 UK: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 68

TABLE 38 UK: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 68

TABLE 39 UK: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 69

TABLE 40 UK: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 69

TABLE 41 GERMANY: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 70

TABLE 42 GERMANY: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 70

TABLE 43 GERMANY: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 70

TABLE 44 GERMANY: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 71

TABLE 45 GERMANY: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 71

TABLE 46 FRANCE: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 72

TABLE 47 FRANCE: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 72

TABLE 48 FRANCE: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 72

TABLE 49 FRANCE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 73

TABLE 50 FRANCE: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 73

TABLE 51 ITALY: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 74

TABLE 52 ITALY: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 74

TABLE 53 ITALY: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 74

TABLE 54 ITALY: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 75

TABLE 55 ITALY: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 75

TABLE 56 SPAIN: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 76

TABLE 57 SPAIN: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 76

TABLE 58 SPAIN: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 76

TABLE 59 SPAIN: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 77

TABLE 60 SPAIN: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 77

TABLE 61 REST OF EUROPE: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 78

TABLE 62 REST OF EUROPE: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 78

TABLE 63 REST OF EUROPE: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 78

TABLE 64 REST OF EUROPE: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 79

TABLE 65 REST OF EUROPE: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 79

TABLE 66 ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY COUNTRY, 2018–2027 (USD MILLION) 81

TABLE 67 ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 81

TABLE 68 ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 82

TABLE 69 ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 83

TABLE 70 ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 83

TABLE 71 ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 84

TABLE 72 CHINA: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 85

TABLE 73 CHINA: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 85

TABLE 74 CHINA: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 85

TABLE 75 CHINA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 86

TABLE 76 CHINA: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 86

TABLE 77 JAPAN: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 87

TABLE 78 JAPAN: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 87

TABLE 79 JAPAN: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 87

TABLE 80 JAPAN: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 88

TABLE 81 JAPAN: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 88

TABLE 82 INDIA: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 89

TABLE 83 INDIA: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 89

TABLE 84 INDIA: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 89

TABLE 85 INDIA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 90

TABLE 86 INDIA: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 90

TABLE 87 REST OF ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 91

TABLE 88 REST OF ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 91

TABLE 89 REST OF ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 91

TABLE 90 REST OF ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 92

TABLE 91 REST OF ASIA-PACIFIC: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 92

TABLE 92 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY REGION, 2018–2027 (USD MILLION) 94

TABLE 93 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 94

TABLE 94 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 95

TABLE 95 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 96

TABLE 96 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 96

TABLE 97 REST OF THE WORLD: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 97

TABLE 98 MIDDLE EAST & AFRICA: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 98

TABLE 99 MIDDLE EAST & AFRICA: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 98

TABLE 100 MIDDLE EAST & AFRICA: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 98

TABLE 101 MIDDLE EAST & AFRICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 99

TABLE 102 MIDDLE EAST & AFRICA: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 99

TABLE 103 SOUTH AMERICA: DIGITAL SIGNAGE MARKET, BY PRODUCT TYPE, 2018–2027 (USD MILLION) 100

TABLE 104 SOUTH AMERICA: DIGITAL SIGNAGE MARKET, BY COMPONENT TYPE, 2018–2027 (USD MILLION) 100

TABLE 105 SOUTH AMERICA: DIGITAL SIGNAGE MARKET, BY TECHNOLOGY TYPE, 2018–2027 (USD MILLION) 100

TABLE 106 SOUTH AMERICA: DIGITAL SIGNAGE MARKET, BY APPLICATION, 2018–2027 (USD MILLION) 101

TABLE 107 SOUTH AMERICA: DIGITAL SIGNAGE MARKET, BY VERTICAL, 2018–2027 (USD MILLION) 101

TABLE 108 CISCO SYSTEMS INC: PRODUCTS/SOLUTION/SERVICES OFFERED 107

TABLE 109 SHARP CORPORATION: PRODUCTS/SOLUTION/SERVICES OFFERED 110

TABLE 110 SHARP CORPORATION: KEY DEVELOPMENTS 112

TABLE 111 PANASONIC CORPORATION: PRODUCTS/SOLUTION/SERVICES OFFERED 115

TABLE 112 PANASONIC CORPORATION: KEY DEVELOPMENTS 116

TABLE 113 3M COMPANY: PRODUCTS/SOLUTION/SERVICES OFFERED 119

TABLE 114 SONY CORPORATION: PRODUCTS/SOLUTION/SERVICES OFFERED 122

TABLE 115 SONY CORPORATION: KEY DEVELOPMENTS 122

TABLE 116 INTEL CORPORATION: PRODUCTS/SOLUTION/SERVICES OFFERED 125

TABLE 117 HP INC: PRODUCTS/SOLUTION/SERVICES OFFERED 128

TABLE 118 HP INC: KEY DEVELOPMENTS 129

TABLE 119 SAMSUNG ELECTRONICS CO., LTD: PRODUCTS/SOLUTION/SERVICES OFFERED 131

TABLE 120 SAMSUNG ELECTRONICS CO., LTD: KEY DEVELOPMENTS 132

TABLE 121 NEC CORPORATION: PRODUCTS/SOLUTION/SERVICES OFFERED 135

TABLE 122 NEC CORPORATION: KEY DEVELOPMENTS 136

TABLE 123 TOSHIBA CORPORATION: PRODUCTS/SOLUTION/SERVICES OFFERED 139

TABLE 124 LG ELECTRONICS: PRODUCTS/SOLUTION/SERVICES OFFERED 143

※参考情報 デジタルサイネージとは、電子的なディスプレイを用いて情報や広告を表示するシステムのことです。一般的には、LEDや液晶ディスプレイなどの技術を利用して、動画、画像、テキストなどのコンテンツをリアルタイムで切り替えて表示します。デジタルサイネージは、紙のポスターや看板に比べて、視覚的なインパクトが大きく、また更新が容易なため、多くの業界で利用されてきました。 デジタルサイネージの種類には、いくつかのタイプがあります。まず、屋内用と屋外用があります。屋内用は商業施設、交通機関、オフィスビルなどの内部に設置されることが多く、比較的高解像度で視認性に優れたディスプレイが使用されます。屋外用は、天候や光の影響を受けにくい耐候性の高いディスプレイが一般的で、大型のものが多く見られます。また、タッチパネル型のデジタルサイネージもあり、ユーザーが直接触れて操作することができ、インタラクティブな体験を提供します。 デジタルサイネージの用途は幅広く、主に広告やマーケティングの分野で利用されていますが、情報提供や案内目的にも広く活用されています。商業施設では、店舗のプロモーションや新商品の紹介、キャンペーン情報などをリアルタイムで表示できます。交通機関では、運行情報や遅延情報、観光案内などが表示され、利用者に必要な情報を提供します。また、企業のブランディング活動にも貢献しており、ロビーや受付に設置して企業のイメージを強化する役割を果たしています。 さらに、デジタルサイネージは教育現場にも利用されています。学校や大学では、授業の内容やイベント情報、重要な連絡事項を学生に伝えるために使用されることがあります。また、公共施設でも、行政からの情報提供や地域イベントの告知に役立っています。医療機関においても、待合室などに設置され、健康情報や病院の案内を表示することが増えています。 デジタルサイネージを支える関連技術には、コンテンツ管理システム（CMS）やネットワーク技術があります。CMSは、コンテンツの作成、スケジューリング、配信を一元管理するためのソフトウェアです。これにより、複数のディスプレイに異なるコンテンツを同時に配信したり、特定の時間にコンテンツを変更したりすることができます。また、ネットワーク技術を利用して、インターネット経由でコンテンツを更新できるため、遠隔地からでも管理が可能となります。 最近では、AI（人工知能）やデータ解析技術との連携も進んでいます。これにより、ターゲットオーディエンスに最適化されたコンテンツの配信が可能になり、視聴者の反応をリアルタイムで分析することができます。これにより、広告効果を高めるための柔軟な対応が可能となり、より効果的なマーケティング手法としての地位を確立しています。 今後のデジタルサイネージは、さらなる進化が期待されています。例えば、AR（拡張現実）技術やVR（仮想現実）技術と統合されることで、より没入感のある体験が提供される可能性があります。また、5G技術の普及により、より高品質かつスムーズなコンテンツの配信が行えるようになります。 このように、デジタルサイネージは広告や情報提供の手段として、様々な分野で急速に進化しています。その柔軟性や対応力、視覚的な魅力から、今後さらに多くの場面での導入が期待されます。様々な技術と組み合わせることで、よりインタラクティブでパーソナライズされた体験が提供できるようになるでしょう。デジタルサイネージは、現代社会において重要な情報伝達の手法として、今後も進化を遂げていくことが予想されます。

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