アイトラッキング(視線計測)の世界市場予測(~2023年)

◆英語タイトル:Eye Tracking Market by Offering, Tracking Type, Application (Assistive Communication, Human Behavior & Market Research, AR/VR, Vehicles), Vertical (Retail, Healthcare, Government, Automotive, Consumer Electronics), and Geography - Global Forecast to 2023
◆商品コード:MAM-SE3886
◆発行会社(リサーチ会社):MarketsandMarkets
◆発行日:2017年7月25日
◆ページ数:173
◆レポート言語:英語
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当調査レポートでは、アイトラッキング(視線計測)の世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、産業動向、バリューチェーン分析、市場シェア分析、種類別分析、用途別分析、産業別分析、地域別分析、アイトラッキング(視線計測)の世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

・イントロダクション
・エグゼクティブサマリー
・アイトラッキング(視線計測)の世界市場:市場インサイト
・アイトラッキング(視線計測)の世界市場:市場概観/市場動向
・アイトラッキング(視線計測)の世界市場:産業動向
・アイトラッキング(視線計測)の世界市場:バリューチェーン分析
・アイトラッキング(視線計測)の世界市場:市場シェア分析
・アイトラッキング(視線計測)の世界市場:種類別分析/市場規模
・アイトラッキング(視線計測)の世界市場:用途別分析/市場規模
・アイトラッキング(視線計測)の世界市場:産業別分析/市場規模
・アイトラッキング(視線計測)の世界市場:地域別分析/市場規模
・アイトラッキング(視線計測)のアジア市場規模予測
・アイトラッキング(視線計測)のヨーロッパ市場規模予測
・アイトラッキング(視線計測)のアメリカ市場規模予測
・アイトラッキング(視線計測)の世界市場動向
・アイトラッキング(視線計測)の世界市場:競争状況
・アイトラッキング(視線計測)の世界市場:関連企業分析
...

※上記の和訳は最新内容ではない場合があります。
【レポートの概要】

The eye tracking market is expected to be worth USD 1,376.5 million by 2023, growing at a CAGR of 27.4% between 2017 and 2023. The number of eye trackers is expected to reach 756 thousand units by 2023. The quality of the hardware is important in some of the eye-tracking-based applications, such as assistive communication, AR/VR, and automotive vehicles. There is a considerable improvement in the features offered by the eye-tracking hardware in recent years on account of increased R&D expenditure by the industry leaders. The price erosion is also expected to contribute to the increasing adoption of eye-tracking hardware across various applications. Extensive automation in automotive and industrial sectors is expected to reduce human intervention, thereby limiting the scope for the growth of the eye tracking market.
The saturating retail market in North America and Europe, and the budding retail market in APAC have prompted large FMCG companies to increase their spending for gaining insights into consumer behavior. There is an increasing number of eye-tracking-based research companies, and market research services offered by these companies rely on eye-tracking technology. This trend is expected to grow over the next few years, impacting the growth of the eye tracking market.

The safety aspect in the automotive and transportation vertical is driving the adoption of eye-tracking technology in this vertical. The trend is more prominent in North America and Europe where the automotive regulatory environment is more stringent. Automotive vendors based out of these regions have increased the deployment of eye-tracking technology in their vehicles. The large automotive sector provides a huge growth opportunity for the emerging eye tracking market.

The growth of the eye tracking market in APAC can be attributed to the growing spending power of the consumers in the region, and increased investment in retail, healthcare, automotive, and consumer electronics verticals. China and Japan are the most prominent countries in APAC driving the growth of the eye tracking market. A number of automobile and consumer device manufacturers are based out of these countries. The eye tracking market in these industries, along with the growing retail sector, is expected to grow rapidly during the forecast period.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key industry experts. The breakup of the profile of primary participants is given below:
• By Company Type: Tier 1 – 15 %, Tier 2 – 20%, and Tier 3 – 65%
• By Designation: C-Level Executives – 50%, Directors – 30%, and Others – 20%
• By Region: North America – 45%, Europe – 35%, APAC – 15%, and RoW – 5%

The major players profiled in the report are Tobii AB (Sweden), Sensomotoric Instruments GmbH (Germany), SR Research Ltd. (Canada), Seeing Machines (Australia), EyeTracking, Inc. (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies, Inc. (US), Ergoneers GmbH (Germany), and Eyetech Digital Systems, Inc. (US).

Research Coverage
The geographic segmentation in the report covers 4 major regions—North America, Europe, APAC, and RoW. The application segment covers the market size for assistive communication; human behavior and market research; and others. The tracking type segment covers remote eye tracking and mobile eye tracking. The eye tracking market based on offerings is segmented into hardware; software; and research and consulting services. The market segmentation by vertical covers retail and advertisement; healthcare and research labs; consumer electronics; government, defense, and aerospace; automotive and transportation; and others.

Key Benefits of Buying the Report
The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the eye tracking market comprehensively and provides the closest market sizes of segments and subsegments across verticals and regions.
2. The report helps stakeholders understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report would help stakeholders better understand their competitors and gain more insights to enhance their position in the business. The “competitive landscape” chapter includes competitor ecosystem, strength of product portfolio, business strategy excellence, new product developments, partnerships, and mergers and acquisitions in the eye tracking market.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 16
1.1 STUDY OBJECTIVES 16
1.2 MARKET DEFINITION 16
1.3 STUDY SCOPE 17
1.3.1 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 18
1.5 PACKAGE SIZE 18
1.6 LIMITATIONS 18
1.7 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 EYE TRACKING MARKET: SCOPE DEFINITION 21
2.2 RESEARCH DATA 22
2.2.1 SECONDARY DATA 23
2.2.2 PRIMARY DATA 23
2.2.2.1 Key industry insights 24
2.2.2.2 Breakdown of primaries 24
2.3 MARKET SIZE ESTIMATION 25
2.3.1 BOTTOM-UP APPROACH 25
2.3.1.1 Approach for capturing market share by bottom-up analysis
(demand side) 25
2.3.2 TOP-DOWN APPROACH 26
2.3.2.1 Approach for capturing market share by top-down analysis
(supply side) 27
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 28
2.5 RESEARCH ASSUMPTIONS 29

3 EXECUTIVE SUMMARY 30

4 PREMIUM INSIGHTS 36
4.1 GLOBAL EYE TRACKING MARKET 36
4.2 EYE TRACKING MARKET, BY APPLICATION (USD MILLION) 36
4.3 EYE TRACKING MARKET, BY OFFERING (USD MILLION) 37
4.4 EYE TRACKING MARKET, BY TRACKING TYPE (USD MILLION) 37
4.5 EYE TRACKING MARKET FOR HUMAN BEHAVIOR & MARKET RESEARCH (USD MILLION) 38
4.6 EYE TRACKING MARKET FOR OTHER APPLICATIONS (USD MILLION) 38
4.7 EYE TRACKING MARKET, BY VERTICAL AND GEOGRAPHY (USD MILLION) 39

5 MARKET OVERVIEW 40
5.1 MARKET DYNAMICS 41
5.1.1 DRIVERS 42
5.1.1.1 Wide application areas and lucrative benefits offered by eye-tracking technology 42
5.1.1.2 Increasing demand for personalized advertisement and consumer research 42
5.1.1.3 Increasing demand for assistive communication devices and benefits offered by eye tracking 43
5.1.1.4 High adoption in automotive, aviation, and other related industries 44
5.1.2 RESTRAINTS 45
5.1.2.1 Growth in automation in vehicles, advanced robotics, and smart factories 45
5.1.2.2 Growth in gesture recognition 46
5.1.3 OPPORTUNITIES 46
5.1.3.1 Increasing applications in fast-growing AR/VR market 46
5.1.3.2 Integration of eye-tracking technology into consumer electronics devices 47
5.1.4 CHALLENGES 48
5.1.4.1 Technology standardization for better interoperability 48
5.1.4.2 Development of low-cost eye-tracking systems for high-volume applications 48

6 INDUSTRY TRENDS 49
6.1 INTRODUCTION 49
6.2 VALUE CHAIN ANALYSIS 49
6.3 KEY INDUSTRY TRENDS 50
6.3.1 FOCUS ON DIVERSE INDUSTRIES—KEY TREND AMONG EYE-TRACKING TECHNOLOGY DEVELOPERS 50
6.3.2 INCREASED R&D AND PATENT FILING ACTIVITIES AMONG INDUSTRY LEADERS 50

7 EYE TRACKING MARKET, BY OFFERING 52
7.1 INTRODUCTION 53
7.2 HARDWARE 54
7.3 SOFTWARE 57
7.4 RESEARCH AND CONSULTING SERVICES 59

8 EYE TRACKING MARKET, BY APPLICATION 61
8.1 INTRODUCTION 62
8.2 ASSISTIVE COMMUNICATION 64
8.3 HUMAN BEHAVIOR AND MARKET RESEARCH 65

8.4 OTHER APPLICATIONS 67
8.4.1 AR/VR 67
8.4.2 AUTOMOTIVE VEHICLES 67
8.4.3 CONSUMER APPLICATIONS 67

9 EYE TRACKING MARKET, BY TRACKING TYPE 69
9.1 INTRODUCTION 70
9.2 REMOTE EYE TRACKING 71
9.3 MOBILE EYE TRACKING 75

10 EYE TRACKING MARKET, BY VERTICAL 80
10.1 INTRODUCTION 81
10.2 RETAIL AND ADVERTISEMENT 83
10.3 CONSUMER ELECTRONICS 86
10.4 HEALTHCARE AND RESEARCH LABS 88
10.5 GOVERNMENT, DEFENSE, AND AEROSPACE 91
10.6 AUTOMOTIVE AND TRANSPORTATION 94
10.7 OTHERS 97

11 GEOGRAPHIC ANALYSIS 101
11.1 INTRODUCTION 102
11.2 NORTH AMERICA 104
11.2.1 US 107
11.2.2 CANADA 108
11.2.3 MEXICO 108
11.3 EUROPE 108
11.3.1 UK 111
11.3.2 GERMANY 111
11.3.3 FRANCE 111
11.3.4 REST OF EUROPE 112
11.4 APAC 112
11.4.1 CHINA 115
11.4.2 JAPAN 115
11.4.3 SOUTH KOREA 115
11.4.4 REST OF APAC 116
11.5 ROW 116
11.5.1 MIDDLE EAST 118
11.5.2 SOUTH AMERICA 118
11.5.3 AFRICA 118

12 COMPETITIVE LANDSCAPE 119
12.1 OVERVIEW 119
12.2 MARKET RANKING ANALYSIS: EYE TRACKING MARKET, 2016 120
12.3 COMPETITIVE LEADERSHIP MAPPING 120
12.3.1 VISIONARY LEADERS 121
12.3.2 DYNAMIC DIFFERENTIATORS 121
12.3.3 INNOVATORS 121
12.3.4 EMERGING COMPANIES 121
12.4 COMPETITIVE SITUATION AND TRENDS 123
12.4.1 BUSINESS STRATEGY EXCELLENCE (25 COMPANIES) 123
12.4.2 STRENGTH OF PRODUCT PORTFOLIO (25 COMPANIES) 124
*Top 25 companies analyzed for this study are – Tobii AB (Sweden), Sensomotoric Instruments GmbH (Germany), SR Research Ltd. (Canada), Seeing Machines (Australia), EyeTracking, Inc. (US), PRS IN VIVO (US), Smart Eye AB (Sweden), LC Technologies, Inc. (US), Mangold International GmbH (Germany), Ergoneers GmbH (Germany), Eyetech Digital Systems, Inc. (US), Argus Science, LLC (ASL) (US), Imotions A/S (Denmark), Gazepoint (Canada), FOVE, Inc. (US), Abilia (Sweden), Google, Inc. (Eyefluence, Inc.) (US), Pupil Labs UG (Germany), Irisbond Crowdbonding S.L. (Spain), 7Invensun Technology Co. Ltd. (China), MiraMetrix, Inc. (Canada), Oculus VR (The Eye Tribe) (US), Lumen Research Ltd. (UK), Alea Technologies GmbH (Germany), Converus, Inc. (US)

13 COMPANY PROFILES 125
(Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships)*
13.1 INTRODUCTION 125
13.2 TOBII AB 126
13.3 EYETRACKING, INC. 131
13.4 SEEING MACHINES LTD. 134
13.5 SMART EYE AB 138
13.6 PRS IN VIVO 142
13.7 SENSOMOTORIC INSTRUMENTS GMBH (APPLE INC.) 145
13.8 LC TECHNOLOGIES, INC. 149
13.9 EYETECH DIGITAL SYSTEMS, INC. 152
13.10 ERGONEERS GMBH 155
13.11 SR RESEARCH LTD. 158
13.12 KEY EMERGING AND INNOVATIVE PLAYERS 160
13.12.1 GAZEPOINT (CANADA) 160
13.12.2 IRISBOND CROWDBONDING S.L. (SPAIN) 160
13.12.3 PUPIL LABS UG (GERMANY) 161
13.12.4 LUMEN RESEARCH LTD. (UK) 161
13.12.5 EYESEE RESEARCH (BELGIUM) 162
13.12.6 CONVERUS, INC. (US) 162
13.12.7 ALEA TECHNOLOGIES GMBH (GERMANY) 163
*Details on Business Overview, Products Offered, Product Offering Scorecard, Business Strategy Scorecard, Recent Developments, Key Relationships might not be captured in case of unlisted companies.

14 APPENDIX 164
14.1 DISCUSSION GUIDE 164
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 167
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 169
14.4 AVAILABLE CUSTOMIZATION 170
14.5 RELATED REPORTS 170
14.6 AUTHOR DETAILS 171

LIST OF TABLES

TABLE 1 MAJOR SECONDARY SOURCES USED FOR THE RESEARCH STUDY 22
TABLE 2 EYE TRACKING MARKET, 2014–2023 30
TABLE 3 EYE TRACKING MARKET, BY OFFERING, 2014–2023 (USD MILLION) 54
TABLE 4 EYE TRACKING MARKET FOR HARDWARE, BY TRACKING TYPE,
2014–2023 (USD MILLION) 55
TABLE 5 EYE TRACKING MARKET FOR HARDWARE, BY TRACKING TYPE,
2014–2023 (THOUSAND UNITS) 55
TABLE 6 EYE TRACKING MARKET FOR HARDWARE, BY APPLICATION,
2014–2023 (USD MILLION) 56
TABLE 7 EYE TRACKING MARKET FOR SOFTWARE, BY TRACKING TYPE,
2014–2023 (USD MILLION) 57
TABLE 8 EYE TRACKING MARKET FOR SOFTWARE, BY APPLICATION,
2014–2023 (USD MILLION) 58
TABLE 9 EYE TRACKING MARKET FOR RESEARCH AND CONSULTING SERVICES,
BY TRACKING TYPE 2014–2023 (USD MILLION) 59
TABLE 10 EYE TRACKING MARKET FOR RESEARCH AND CONSULTING SERVICES,
BY APPLICATION, 2014–2023 (USD MILLION) 60
TABLE 11 EYE TRACKING MARKET, BY APPLICATION, 2014–2023 (USD MILLION) 63
TABLE 12 EYE TRACKING MARKET FOR ASSISTIVE COMMUNICATION, BY OFFERING,
2014–2023 (USD MILLION) 64
TABLE 13 EYE TRACKING MARKET FOR HUMAN BEHAVIOR AND MARKET RESEARCH,
BY TYPE, 2014–2023 (USD MILLION) 65
TABLE 14 EYE TRACKING MARKET FOR HUMAN BEHAVIOR AND MARKET RESEARCH,
BY OFFERING, 2014–2023 (USD MILLION) 66
TABLE 15 EYE TRACKING MARKET FOR OTHER APPLICATIONS, BY TYPE,
2014–2023 (USD MILLION) 68
TABLE 16 EYE TRACKING MARKET FOR OTHER APPLICATIONS, BY OFFERING,
2014–2023 (USD MILLION) 68
TABLE 17 EYE TRACKING MARKET, BY TRACKING TYPE, 2014–2023 (USD MILLION) 71
TABLE 18 REMOTE EYE TRACKING MARKET, BY OFFERING, 2014–2023 (USD MILLION) 72
TABLE 19 REMOTE EYE TRACKING MARKET FOR HARDWARE, BY VERTICAL,
2014–2023 (USD MILLION) 73
TABLE 20 REMOTE EYE TRACKING MARKET FOR SOFTWARE, BY VERTICAL,
2014–2023 (USD MILLION) 73
TABLE 21 REMOTE EYE TRACKING MARKET FOR RESEARCH AND CONSULTING SERVICES,
BY VERTICAL, 2014–2023 (USD MILLION) 74
TABLE 22 REMOTE EYE TRACKING MARKET, BY VERTICAL, 2014–2023 (USD MILLION) 75
TABLE 23 MOBILE EYE TRACKING MARKET, BY OFFERING, 2014–2023 (USD MILLION) 76
TABLE 24 MOBILE EYE TRACKING MARKET FOR HARDWARE, BY VERTICAL,
2014–2023 (USD MILLION) 77
TABLE 25 MOBILE EYE TRACKING MARKET FOR SOFTWARE, BY VERTICAL,
2014–2023 (USD MILLION) 77
TABLE 26 MOBILE EYE TRACKING MARKET FOR RESEARCH AND CONSULTING SERVICES,
BY VERTICAL, 2014–2023 (USD MILLION) 78
TABLE 27 MOBILE EYE TRACKING MARKET, BY VERTICAL, 2014–2023 (USD MILLION) 79
TABLE 28 EYE TRACKING MARKET, BY VERTICAL, 2014–2023 (USD MILLION) 82
TABLE 29 EYE TRACKING MARKET FOR RETAIL AND ADVERTISEMENT, BY REGION,
2014–2023 (USD MILLION) 84
TABLE 30 EYE TRACKING MARKET FOR RETAIL AND ADVERTISEMENT, BY TRACKING TYPE, 2014–2023 (USD MILLION) 84
TABLE 31 REMOTE EYE TRACKING MARKET FOR RETAIL AND ADVERTISEMENT,
BY OFFERING, 2014–2023 (USD MILLION) 85
TABLE 32 MOBILE EYE TRACKING MARKET FOR RETAIL AND ADVERTISEMENT,
BY OFFERING, 2014–2023 (USD MILLION) 85
TABLE 33 EYE TRACKING MARKET FOR CONSUMER ELECTRONICS, BY REGION,
2014–2023 (USD MILLION) 86
TABLE 34 EYE TRACKING MARKET FOR CONSUMER ELECTRONICS, BY TRACKING TYPE, 2014–2023 (USD MILLION) 87
TABLE 35 REMOTE EYE TRACKING MARKET FOR CONSUMER ELECTRONICS,
BY OFFERING, 2014–2023 (USD MILLION) 87
TABLE 36 MOBILE EYE TRACKING MARKET FOR CONSUMER ELECTRONICS,
BY OFFERING, 2014–2023 (USD MILLION) 88
TABLE 37 EYE TRACKING MARKET FOR HEALTHCARE AND RESEARCH LABS,
BY REGION, 2014–2023 (USD MILLION) 89
TABLE 38 EYE TRACKING MARKET FOR HEALTHCARE AND RESEARCH LABS,
BY TRACKING TYPE, 2014–2023 (USD MILLION) 90
TABLE 39 REMOTE EYE TRACKING MARKET FOR HEALTHCARE AND RESEARCH LABS,
BY OFFERING, 2014–2023 (USD MILLION) 90
TABLE 40 MOBILE EYE TRACKING MARKET FOR HEALTHCARE AND RESEARCH LABS,
BY OFFERING, 2014–2023 (USD MILLION) 91
TABLE 41 EYE TRACKING MARKET FOR GOVERNMENT, DEFENSE, AND AEROSPACE,
BY REGION, 2014–2023 (USD MILLION) 92
TABLE 42 EYE TRACKING MARKET FOR GOVERNMENT, DEFENSE, AND AEROSPACE,
BY TRACKING TYPE, 2014–2023 (USD MILLION) 93
TABLE 43 REMOTE EYE TRACKING MARKET FOR GOVERNMENT, DEFENSE, AND AEROSPACE, BY OFFERING, 2014–2023 (USD MILLION) 93
TABLE 44 MOBILE EYE TRACKING MARKET FOR GOVERNMENT, DEFENSE, AND AEROSPACE, BY OFFERING, 2014–2023 (USD MILLION) 94
TABLE 45 EYE TRACKING MARKET FOR AUTOMOTIVE AND TRANSPORTATION,
BY REGION, 2014–2023 (USD MILLION) 95
TABLE 46 EYE TRACKING MARKET FOR AUTOMOTIVE AND TRANSPORTATION,
BY TRACKING TYPE, 2014–2023 (USD MILLION) 96
TABLE 47 REMOTE EYE TRACKING MARKET FOR AUTOMOTIVE AND TRANSPORTATION,
BY OFFERING, 2014–2023 (USD MILLION) 96
TABLE 48 MOBILE EYE TRACKING MARKET FOR AUTOMOTIVE AND TRANSPORTATION,
BY OFFERING, 2014–2023 (USD MILLION) 97
TABLE 49 EYE TRACKING MARKET FOR OTHER VERTICALS, BY REGION,
2014–2023 (USD MILLION) 98
TABLE 50 EYE TRACKING MARKET FOR OTHER VERTICALS, BY TRACKING TYPE,
2014–2023 (USD MILLION) 99
TABLE 51 REMOTE EYE TRACKING MARKET FOR OTHER VERTICALS, BY OFFERING,
2014–2023 (USD MILLION) 99
TABLE 52 MOBILE EYE TRACKING MARKET FOR OTHER VERTICALS, BY OFFERING,
2014–2023 (USD MILLION) 100
TABLE 53 EYE TRACKING MARKET, BY REGION, 2014–2023 (USD MILLION) 103
TABLE 54 NORTH AMERICAN EYE TRACKING MARKET, BY VERTICAL,
2014–2023 (USD MILLION) 106
TABLE 55 EYE TRACKING MARKET IN NORTH AMERICA, BY COUNTRY,
2014–2023 (USD MILLION) 107
TABLE 56 EUROPEAN EYE TRACKING MARKET, BY VERTICAL, 2014–2023 (USD MILLION) 110
TABLE 57 EUROPEAN EYE TRACKING MARKET, BY COUNTRY, 2014–2023 (USD MILLION) 111
TABLE 58 EYE TRACKING MARKET IN APAC, BY VERTICAL, 2014–2023 (USD MILLION) 114
TABLE 59 EYE TRACKING MARKET IN APAC, BY COUNTRY, 2014–2023 (USD MILLION) 115
TABLE 60 EYE TRACKING MARKET IN ROW, BY VERTICAL, 2014–2023 (USD THOUSAND) 116
TABLE 61 EYE TRACKING MARKET IN ROW, BY REGION, 2014–2023 (USD MILLION) 117
TABLE 62 KEY PLAYER MARKET RANKING, 2016 120



LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 17
FIGURE 2 GEOGRAPHIC SEGMENTATION 17
FIGURE 3 EYE TRACKING MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION 20
FIGURE 4 EYE TRACKING MARKET: RESEARCH DESIGN 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 26
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 27
FIGURE 7 DATA TRIANGULATION 28
FIGURE 8 ASSUMPTIONS FOR THE RESEARCH STUDY 29
FIGURE 9 EYE TRACKING MARKET FOR HARDWARE EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 31
FIGURE 10 ASSISTIVE COMMUNICATION EMERGED AS LARGEST APPLICATION IN EYE TRACKING MARKET IN 2016 32
FIGURE 11 REMOTE EYE TRACKING EXPECTED TO REMAIN THE MOST DOMINANT APPROACH IN EYE TRACKING MARKET DURING FORECAST PERIOD 33
FIGURE 12 EYE TRACKING MARKET FOR AUTOMOTIVE AND TRANSPORTATION EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 34
FIGURE 13 EYE TRACKING MARKET, BY GEOGRAPHY, 2014–2023 35
FIGURE 14 EYE TRACKING MARKET EXPECTED TO GROW AT HIGH RATE DURING FORECAST PERIOD 36
FIGURE 15 HUMAN BEHAVIOR AND MARKET RESEARCH EXPECTED TO HOLD LARGEST SHARE OF EYE TRACKING MARKET BY 2023 36
FIGURE 16 HARDWARE SEGMENT TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 37
FIGURE 17 REMOTE TRACKING TO HOLD LARGEST MARKET SIZE DURING FORECAST PERIOD 37
FIGURE 18 ON-SITE ADVERTISEMENT AND PACKAGING IN HUMAN BEHAVIOR AND MARKET RESEARCH SEGMENT TO HOLD LARGEST MARKET SHARE DURING FORECAST PERIOD 38
FIGURE 19 AUTOMOTIVE VEHICLES SUBSEGMENT IN OTHER APPLICATIONS EXPECTED TO HOLD A SIGNIFICANT MARKET SHARE BY 2023 38
FIGURE 20 NORTH AMERICA TO HOLD LARGEST SHARE OF EYE TRACKING MARKET IN 2016 39
FIGURE 21 RETAIL AND ADVERTISEMENT TO HOLD LARGEST SHARE OF EYE TRACKING MARKET BY 2023 39
FIGURE 22 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES FOR EYE TRACKING MARKET 41
FIGURE 23 EYE TRACKING MARKET SIZE FOR HUMAN BEHAVIOR AND MARKET RESEARCH, 2014–2023 43
FIGURE 24 EYE TRACKING MARKET SIZE FOR ASSISTIVE COMMUNICATION, 2014–2023 44
FIGURE 25 EYE TRACKING MARKET SIZE FOR AUTOMOTIVE, AVIATION, AND OTHER RELATED INDUSTRIES, 2014–2023 45
FIGURE 26 AR/VR MARKET, 2014–2022 46
FIGURE 27 EYE TRACKING MARKET SIZE IN CONSUMER ELECTRONICS VERTICAL, 2014–2023 47
FIGURE 28 VALUE CHAIN, EYE TRACKING MARKET 49
FIGURE 29 KEY INDUSTRY TRENDS, EYE TRACKING MARKET 50
FIGURE 30 EYE TRACKING MARKET, PATENT ANALYSIS, 2016 51

FIGURE 31 EYE TRACKING MARKET SEGMENTATION, BY OFFERING 53
FIGURE 32 HARDWARE EXPECTED TO DOMINATE EYE TRACKING MARKET DURING FORECAST PERIOD 53
FIGURE 33 EYE-TRACKING HARDWARE MARKET FOR OTHER APPLICATIONS SUCH AS AR/VR AND AUTOMOTIVE IS EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 56
FIGURE 34 EYE TRACKING SOFTWARE MARKET FOR OTHER APPLICATIONS SUCH AS AR/VR AND AUTOMOTIVE EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 58
FIGURE 35 HUMAN BEHAVIOR AND MARKET RESEARCH APPLICATION TO DOMINATE
EYE-TRACKING RESEARCH AND CONSULTING SERVICES 60
FIGURE 36 EYE TRACKING MARKET SEGMENTATION, BY APPLICATION 62
FIGURE 37 HUMAN BEHAVIOR AND MARKET RESEARCH EXPECTED TO BE LARGEST APPLICATION IN EYE TRACKING MARKET BY 2023 63
FIGURE 38 EYE TRACKING MARKET FOR HUMAN BEHAVIOR AND MARKET RESEARCH,
BY OFFERING, 2017 VS. 2023 (USD MILLION) 66
FIGURE 39 EYE TRACKING MARKET FOR OTHER APPLICATIONS,
2017 VS. 2023 (USD MILLION) 67
FIGURE 40 EYE TRACKING MARKET SEGMENTATION, BY TRACKING TYPE 70
FIGURE 41 REMOTE TRACKING EXPECTED TO DOMINANT EYE TRACKING MARKET DURING FORECAST PERIOD 70
FIGURE 42 REMOTE EYE TRACKING MARKET FOR HARDWARE TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 72
FIGURE 43 HARDWARE SEGMENT TO DOMINATE MOBILE EYE TRACKING MARKET DURING FORECAST PERIOD 76
FIGURE 44 EYE TRACKING MARKET SEGMENTATION, BY VERTICAL 81
FIGURE 45 RETAIL AND ADVERTISEMENT VERTICAL EXPECTED TO BE LARGEST CONTRIBUTOR TO EYE TRACKING MARKET BY 2023 82
FIGURE 46 EUROPEAN EYE TRACKING MARKET FOR RETAIL AND ADVERTISEMENT EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 83
FIGURE 47 EYE TRACKING MARKET FOR CONSUMER ELECTRONICS IN APAC EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 86
FIGURE 48 NORTH AMERICA EXPECTED TO BE LARGEST CONTRIBUTOR TO EYE TRACKING MARKET FOR HEALTHCARE AND RESEARCH LABS DURING FORECAST PERIOD 89
FIGURE 49 NORTH AMERICA EXPECTED TO DOMINATE EYE TRACKING MARKET FOR GOVERNMENT, DEFENSE, AND AEROSPACE VERTICAL DURING FORECAST PERIOD 92
FIGURE 50 EYE TRACKING MARKET FOR AUTOMOTIVE AND TRANSPORTATION IN EUROPE EXPECTED TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 95
FIGURE 51 NORTH AMERICA EXPECTED TO DOMINATE EYE TRACKING MARKET FOR OTHER VERTICALS DURING FORECAST PERIOD 98
FIGURE 52 EYE TRACKING MARKET SEGMENTATION, BY REGION 102
FIGURE 53 EYE TRACKING MARKET, BY REGION, 2017 VS. 2023 (USD MILLION) 102
FIGURE 54 GEOGRAPHIC SNAPSHOT OF EYE TRACKING MARKET: JAPAN EXPECTED TO BE
THE FASTEST-GROWING COUNTRY IN EYE TRACKING MARKET 104
FIGURE 55 NORTH AMERICA: EYE TRACKING MARKET SNAPSHOT 105
FIGURE 56 EYE TRACKING MARKET SIZE IN NORTH AMERICA, BY COUNTRY,
2017 VS. 2023 (USD MILLION) 107
FIGURE 57 EUROPE: EYE TRACKING MARKET SNAPSHOT 109
FIGURE 58 EYE TRACKING MARKET SIZE IN EUROPE, BY COUNTRY,
2017 VS. 2023 (USD MILLION) 110
FIGURE 59 APAC: EYE TRACKING MARKET SNAPSHOT 113
FIGURE 60 EYE TRACKING MARKET SIZE IN APAC, BY COUNTRY,
2017 VS. 2023 (USD MILLION) 114
FIGURE 61 EYE TRACKING MARKET SIZE IN ROW, BY REGION, 2017 VS. 2023 (USD MILLION) 117
FIGURE 62 COMPANIES ADOPTED PRODUCT LAUNCHES AS KEY GROWTH STRATEGY BETWEEN 2015 AND 2017 119
FIGURE 63 GLOBAL EYE TRACKING MARKET, COMPETITIVE LEADERSHIP MAPPING, 2016 122
FIGURE 64 COMPANY SNAPSHOT: TOBII AB (2016) 127
FIGURE 65 COMPANY SNAPSHOT: SEEING MACHINES LTD. (2016) 135
FIGURE 66 COMPANY SNAPSHOT: SMART EYE AB (2016) 138



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