デジタルサイネージの世界市場予測(~2023年):キオスク、メニュー・ボード、広告板、看板

◆英語タイトル:Digital Signage Market by Product (Kiosks, Menu Boards, Billboards, Sign Boards), Offering (Hardware (Displays, Media Players, Projectors, Mounts & Other Accessories), Software, and Services), Application and Geography - Global Forecast to 2023
◆商品コード:MAM-SE2270
◆発行会社(リサーチ会社):MarketsandMarkets
◆発行日:2017年7月26日
◆ページ数:194
◆レポート言語:英語
◆レポート形式:PDF
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当調査レポートでは、デジタルサイネージの世界市場について調査・分析し、エグゼクティブサマリー、市場インサイト、市場概観/市場動向、産業動向、バリューチェーン分析、市場シェア分析、製品別分析、提供商品別分析、用途別分析、地域別分析、デジタルサイネージの世界市場規模及び予測、市場動向、競争状況、関連企業分析などの情報をお届けいたします。

・イントロダクション
・エグゼクティブサマリー
・デジタルサイネージの世界市場:市場インサイト
・デジタルサイネージの世界市場:市場概観/市場動向
・デジタルサイネージの世界市場:産業動向
・デジタルサイネージの世界市場:バリューチェーン分析
・デジタルサイネージの世界市場:市場シェア分析
・デジタルサイネージの世界市場:製品別分析/市場規模
・デジタルサイネージの世界市場:提供商品別分析/市場規模
・デジタルサイネージの世界市場:用途別分析/市場規模
・デジタルサイネージの世界市場:地域別分析/市場規模
・デジタルサイネージのアジア市場規模予測
・デジタルサイネージのヨーロッパ市場規模予測
・デジタルサイネージのアメリカ市場規模予測
・デジタルサイネージの世界市場動向
・デジタルサイネージの世界市場:競争状況
・デジタルサイネージの世界市場:関連企業分析
...

※上記の和訳は最新内容ではない場合があります。
【レポートの概要】

“Increasing demand for customized solutions and software as well as improved technological innovations in the display technologies are fostering the growth of the digital signage market” The digital signage market is expected to be worth USD 32.84 billion by 2023, growing at a CAGR of 7.4% between 2017 and 2023. The current marketplace is expected to be driven by LED and LCD displays that are highly used in the market; OLED displays are expected to exhibit high growth because of the growing demand for displays in the digital signage market worldwide. Factors restraining the growth of the digital signage market include an increase in trend of online/broadcast advertisement and lack of standards for interoperability between devices.

“Increasing interactivity capabilities of the digital signage systems and growing demand for cloud-based software along with vivid content creation is driving the digital signage market”
The intuitive and interactive nature of interactive touch point displays and kiosks has propelled the growth of interactive signage systems and made customer buying experience easy and less time-consuming. The consumers currently prefer online shopping at the self-service kiosk than standing in long queues and directly dealing with sales personnel. The customers select interactive signage screens over the actual stores. These screens can perform a variety of functions such as providing information, showing the options available, and making money transactions easy. The touchscreen interaction facility and multiple options available at the same place can help deliver highly efficient service to customers.
Cloud-based digital signage software solution is preferred by companies having a large global network and the content can be created from a central location. Cloud-based software is very efficient as it can manage content on a single screen or on multiple screens. It is considered as a cost-effective solution as it minimizes expenses required for purchasing, installing, and maintaining the server.

“North America and Europe are the major markets for the digital signage market”
North America held the largest share of the digital signage market in 2016. Europe is also one of the potential markets for the global digital signage market. Digital signage system is expected to have a high growth rate in APAC. The increasing development in commercial, infrastructural, and institutional applications in the region creates a demand for digital signage. Moreover, the strong economic growth, rising consumerism, growing standards of living, increasing disposable incomes, and changing lifestyles have encouraged the countries in this region to opt for strong and reliable advertising media.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key experts. The breakup of the profile of primary participants is given below:
• By Company Type: Tier 1 = 25%, Tier 2 = 33%, and Tier 3 = 42%
• By Designation: C-Level Executives = 36%, Directors = 30%, and Others = 34%
• By Region: North America = 44%, Europe = 28%, APAC = 17%, and RoW = 11%

The prominent players profiled in this report are Samsung Electronics Co., Ltd. (South Korea), LG Display Co., Ltd. (South Korea), NEC Display Solutions (Japan), Sharp Corporation (Japan), and Planar Systems, Inc. (US).

Research Coverage:
The report estimates the market size and future growth potential of the digital signage market across different segments such as product, offering, application, and geography. Furthermore, the report also includes the industry trends, market dynamics, and competitive analysis of the key players in the market, along with their company profiles, competitive leadership mapping, and recent developments.

Key Benefits of Buying the Report:
The report would help the market leaders/new entrants in this market by providing them the closest approximations of the revenue numbers for the digital signage segments and subsegments. This report would help stakeholders to better understand the competitor landscape and gain more insights to better position their businesses and make suitable go-to-market strategies. This report also helps the stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

【レポートの目次】

TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 DEFINITION 15
1.3 STUDY SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED FOR THE STUDY 18
1.4 CURRENCY 19
1.5 LIMITATIONS 19
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY AND PRIMARY RESEARCH 22
2.1.2 SECONDARY DATA 22
2.1.2.1 List of major secondary sources 22
2.1.2.2 Secondary sources 23
2.1.3 PRIMARY DATA 23
2.1.3.1 Experts involved in primary interviews 23
2.1.3.2 Breakdown of primaries 24
2.1.3.3 Primary sources 24
2.1.3.4 Key industry insights 25
2.2 MARKET SIZE ESTIMATION 25
2.2.1 BOTTOM-UP APPROACH 25
2.2.1.1 Approach for capturing the market share by bottom-up analysis (demand side) 26
2.2.2 TOP-DOWN APPROACH 27
2.2.2.1 Approach for capturing the market share by top-down analysis (supply side) 27
2.3 MARKET SHARE ESTIMATION 28
2.4 MARKET BREAKDOWN AND DATA TRIANGULATION 28
2.5 RESEARCH ASSUMPTIONS 29

3 EXECUTIVE SUMMARY 30

4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE OPPORTUNITIES FOR THE GROWTH OF DIGITAL SIGNAGE MARKET 34
4.2 DIGITAL SIGNAGE MARKET, BY HARDWARE, SOFTWARE, AND SERVICE 34
4.3 DIGITAL SIGNAGE MARKET, BY REGION 35
4.4 DIGITAL SIGNAGE MARKET, BY APPLICATION 35
4.5 DIGITAL SIGNAGE HARDWARE MARKET, BY OFFERING 36

5 MARKET OVERVIEW 37
5.1 INTRODUCTION 37
5.2 MARKET DYNAMICS 37
5.2.1 DRIVERS 38
5.2.1.1 High adoption of digital signage in the commercial sector and the increasing demand for customized solutions and software 38
5.2.1.2 High cost-effectiveness of digital signage and being environment-friendly 38
5.2.1.3 Enhancing technological innovations in display technologies 39
5.2.1.4 Rising infrastructure in emerging countries 40
5.2.2 RESTRAINTS 40
5.2.2.1 Increasing trend of online/broadcast advertisement 40
5.2.2.2 Lack of standards for interoperability between devices 41
5.2.3 OPPORTUNITIES 41
5.2.3.1 Increasing demand for cloud-based software along with dynamic content creation 41
5.2.3.2 Increasing interactivity capabilities of the digital signage systems 42
5.2.3.3 Increasing panel size and brightness of displays for enhanced product advertisement and promotion 42
5.2.3.4 Increasing focus on R&D activities 43
5.2.4 CHALLENGES 43
5.2.4.1 Fluctuating average selling price of display panels 43
5.2.4.2 Developing equipment suitable for all weathers in outdoor applications 44

6 INDUSTRY TRENDS 45
6.1 INTRODUCTION 45
6.2 VALUE CHAIN ANALYSIS 45
6.3 TRENDS IN THE DIGITAL SIGNAGE MARKET 46
6.3.1 INCREASING USAGE OF BLUETOOTH LOW ENERGY (BLE) BEACONS IN THE DIGITAL SIGNAGE MARKET 46
6.3.2 ADVANCEMENTS IN NFC-ENABLED DIGITAL SIGNAGE 47
6.3.3 INCREASING DEPLOYMENT OF DIGITAL MENU BOARDS IN THE RESTAURANTS 47
6.3.4 TREND TOWARD SEPARATE DIGITAL ASSET MANAGEMENT PLATFORM 48
6.3.5 OUTSOURCING OF DIGITAL SIGNAGE NETWORKS 48
6.3.6 IMPACT OF LATEST TECHNOLOGICAL TRENDS ON DIGITAL SIGNAGE 48
6.3.6.1 Internet of Things (IoT) 48
6.3.6.2 Big data 49
6.3.6.3 Artificial intelligence (AI) 49
6.3.7 RISING POPULARITY OF WIRELESS DIGITAL SIGNAGE SOLUTIONS 49

7 DIGITAL SIGNAGE MARKET, BY PRODUCT 50
7.1 INTRODUCTION 51
7.2 KIOSKS 53
7.2.1 INTERACTIVE KIOSKS 53
7.2.1.1 Automated teller machines (ATM) 53
7.2.1.2 Self-service kiosks 53
7.2.1.3 Vending Kiosks 54
7.3 MENU BOARDS 54
7.3.1 INTERACTIVE 54
7.3.2 NONINTERACTIVE 54
7.4 BILLBOARDS 55
7.4.1 INTERACTIVE 55
7.4.2 NONINTERACTIVE 55
7.5 SIGN BOARDS 55
7.5.1 INTERACTIVE 55
7.5.2 NONINTERACTIVE 56
7.6 OTHERS 56

8 DIGITAL SIGNAGE MARKET, BY OFFERING 57
8.1 INTRODUCTION 58
8.2 HARDWARE 59
8.2.1 DISPLAYS 59
8.2.1.1 Displays, by type 63
8.2.1.1.1 LCD display 64
8.2.1.1.2 OLED display 64
8.2.1.1.3 Direct-view fine-pixel LED 65
8.2.1.1.4 Direct-view large-pixel LED 65
8.2.1.1.5 E-paper display 65
8.2.1.2 Displays, by resolution 69
8.2.1.2.1 8K 69
8.2.1.2.2 4K 70
8.2.1.2.3 WQHD/2K 70
8.2.1.2.4 FHD 70
8.2.1.2.5 HD 70
8.2.1.2.6 Others 70
8.2.1.3 Displays, by brightness 71
8.2.1.3.1 0–500 nits 71
8.2.1.3.2 501–1,000 nits 71
8.2.1.3.3 1001–2000 nits 72
8.2.1.3.4 2001–3000 nits 72
8.2.1.3.5 More than 3000 nits 72

8.2.2 MEDIA PLAYERS 73
8.2.3 PROJECTORS 75
8.2.4 MOUNTS & OTHER ACCESSORIES 77
8.3 SOFTWARE 80
8.3.1 EDGE SERVER SOFTWARE 84
8.3.2 CONTENT MANAGEMENT SYSTEM 85
8.3.3 OTHERS 87
8.4 SERVICES 87
8.4.1 INSTALLATION SERVICES 90
8.4.2 MAINTENANCE & SUPPORT SERVICES 92
8.4.3 CONSULTING & OTHER SERVICES 94

9 DIGITAL SIGNAGE MARKET, BY APPLICATION 97
9.1 INTRODUCTION 98
9.2 COMMERCIAL 100
9.2.1 RETAIL 101
9.2.1.1 Indoor advertisement 102
9.2.1.2 Outdoor advertisement 102
9.2.2 CORPORATE 103
9.2.2.1 Indoor advertisement 103
9.2.2.2 Outdoor advertisement 103
9.2.3 HEALTHCARE 103
9.2.3.1 Indoor advertisement 104
9.2.3.2 Outdoor advertisement 104
9.2.4 HOSPITALITY 104
9.2.4.1 Indoor advertisement 105
9.2.4.2 Outdoor advertisement 105
9.2.5 GOVERNMENT 105
9.2.5.1 Indoor advertisement 106
9.2.5.2 Outdoor advertisement 106
9.3 INFRASTRUCTURAL 106
9.3.1 TRANSPORTATION 107
9.3.1.1 Indoor advertisement 108
9.3.1.2 Outdoor advertisement 108
9.3.2 ENTERTAINMENT 109
9.3.2.1 Indoor advertisement 109
9.3.2.2 Outdoor advertisement 109
9.4 INSTITUTIONAL 109
9.4.1 BANKING 110
9.4.1.1 Indoor advertisement 111
9.4.1.2 Outdoor advertisement 111

9.4.2 EDUCATION 111
9.4.2.1 Indoor advertisement 111
9.4.2.2 Outdoor advertisement 112
9.5 INDUSTRIAL 112
9.5.1 INDOOR ADVERTISEMENT 112
9.5.2 OUTDOOR ADVERTISEMENT 112
9.6 OTHER APPLICATIONS 113
9.6.1 INDOOR ADVERTISEMENT 113
9.6.2 OUTDOOR ADVERTISEMENT 113

10 GEOGRAPHIC ANALYSIS 114
10.1 INTRODUCTION 114
10.2 NORTH AMERICA 117
10.2.1 US 120
10.2.2 CANADA 120
10.2.3 MEXICO 121
10.3 EUROPE 122
10.3.1 UK 123
10.3.2 GERMANY 123
10.3.3 FRANCE 124
10.3.4 REST OF EUROPE 124
10.4 APAC 125
10.4.1 CHINA 128
10.4.2 JAPAN 128
10.4.3 SOUTH KOREA 129
10.4.4 REST OF APAC 129
10.5 REST OF THE WORLD (ROW) 130
10.5.1 MIDDLE EAST & AFRICA 131
10.5.2 SOUTH AMERICA 131

11 COMPETITIVE LANDSCAPE 132
11.1 INTRODUCTION 132
11.2 MARKET RANKING ANALYSIS OF THE DIGITAL SIGNAGE MARKET 133
11.3 STRATEGIC BENCHMARKING 134
11.3.1 MAJOR STRATEGIES ADOPTED BY THE KEY PLAYERS 134
11.4 DIGITAL SIGNAGE MARKET (GLOBAL):COMPETITIVE LEADERSHIP MAPPING, 2017 136
11.4.1 VISIONARY LEADERS 137
11.4.2 DYNAMIC DIFFERENTIATORS 137
11.4.3 INNOVATORS 137
11.4.4 EMERGING COMPANIES 137
11.5 STRENGTH OF PRODUCT PORTFOLIO 138
11.6 BUSINESS STRATEGY EXCELLENCE 139
11.7 COMPETITIVE SITUATION AND TRENDS 140
11.7.1 BATTLE FOR MARKET SHARE: PRODUCT LAUNCHES WAS THE KEY STRATEGY ADOPTED BY COMPANIES BETWEEN 2015 AND 2017 140
Top companies analyzed for this study are — Samsung Electronics Co., Ltd. (South Korea); LG Display Co., Ltd. (South Korea); NEC Display Solutions, Ltd. (Japan); Sharp Corporation (Japan); Planar Systems, Inc. (US); Sony Corporation (Japan); AU Optronics Corporation (Taiwan); Panasonic Corporation (Japan); Adflow Networks (Canada); Omnivex Corporation (Canada); E ink Holdings, Inc. (Taiwan); Broadsign International LLC (Canada); BenQ Corporation (Taiwan); Cisco Systems Inc. (US); Shenzhen Liantronics Co., Ltd. (China); IntuiLab SA (France); Christie Digital Systems USA, Inc. (US); Scala, Inc. (US); Signagelive (UK); RETOP LED display Co., Ltd. (China); Vtron Group Co., Ltd. (China); Barco NV (Belgium); TPV Technology Ltd. (Hong Kong); Exceptional 3D (US); 3M (US)

12 COMPANY PROFILES 141
12.1 INTRODUCTION 141
(Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View)*
12.2 SAMSUNG ELECTRONICS CO., LTD. 142
12.3 LG DISPLAY CO., LTD. 147
12.4 SHARP CORPORATION 152
12.5 PANASONIC CORPORATION 158
12.6 SONY CORPORATION 162
12.7 NEC DISPLAY SOLUTIONS LTD 165
12.8 AU OPTRONICS CORPORATION 169
12.9 PLANAR SYSTEMS, INC. 173
12.10 SCALA INC. 176
12.11 OMNIVEX CORPORATION 179
12.12 KEY INNOVATORS 181
12.12.1 EXCEPTIONAL 3D 181
12.12.2 E INK HOLDINGS INC. 181
12.12.3 CHRISITIE DIGITAL SYSTEMS USA, INC. 182
12.12.4 ADFLOW NETWORKS 182
12.12.5 INTUILAB SA (FRANCE) 183
*Details on Business Overview, Products offered & Services strategies, Key Insights, Recent Developments, MnM View might not be captured in case of unlisted companies.

13 APPENDIX 184
13.1 INSIGHTS OF INDUSTRY EXPERTS 184
13.2 DISCUSSION GUIDE 185
13.3 KNOWLEDGE STORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 187
13.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 189
13.5 AVAILABLE CUSTOMIZATIONS 191
13.6 RELATED REPORTS 191
13.7 AUTHOR DETAILS 192

LIST OF TABLES

TABLE 1 DIGITAL SIGNAGE MARKET, BY PRODUCT, 2014–2023 (USD BILLION) 52
TABLE 2 DIGITAL SIGNAGE MARKET SIZE, 2014–2023 (USD BILLION) 58
TABLE 3 DIGITAL SIGNAGE MARKET, BY HARDWARE OFFERING, 2014–2023 (USD BILLION) 60
TABLE 4 DIGITAL SIGNAGE MARKET FOR HARDWARE OFFERING, BY APPLICATION,
2014–2023 (USD BILLION) 61
TABLE 5 DIGITAL SIGNAGE MARKET FOR HARDWARE OFFERING, BY COMMERCIAL APPLICATION, 2014–2023 (USD BILLION) 62
TABLE 6 DIGITAL SIGNAGE MARKET FOR HARDWARE OFFERING, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD BILLION) 62
TABLE 7 DIGITAL SIGNAGE MARKET FOR HARDWARE OFFERING, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 63
TABLE 8 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TYPE, 2014–2023 (USD BILLION) 66
TABLE 9 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY TYPE,
2014–2023 (THOUSAND UNITS) 67
TABLE 10 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY APPLICATION,
2014–2023 (USD MILLION) 67
TABLE 11 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY COMMERCIAL APPLICATION,
2014–2023 (USD MILLION) 68
TABLE 12 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 68
TABLE 13 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 69
TABLE 14 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY RESOLUTION,
2014–2023 (USD MILLION) 70
TABLE 15 DIGITAL SIGNAGE MARKET FOR DISPLAYS, BY BRIGHTNESS,
2014–2023 (USD MILLION) 72
TABLE 16 DIGITAL SIGNAGE MARKET FOR MEDIA PLAYERS, BY APPLICATION,
2014–2023 (USD MILLION) 73
TABLE 17 DIGITAL SIGNAGE MARKET FOR MEDIA PLAYERS, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 74
TABLE 18 DIGITAL SIGNAGE MARKET FOR MEDIA PLAYERS, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 74
TABLE 19 DIGITAL SIGNAGE MARKET FOR MEDIA PLAYERS, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 74
TABLE 20 DIGITAL SIGNAGE MARKET FOR PROJECTORS, BY APPLICATION,
2014–2023 (USD MILLION) 76
TABLE 21 DIGITAL SIGNAGE MARKET FOR PROJECTORS, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 76
TABLE 22 DIGITAL SIGNAGE MARKET FOR PROJECTORS, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 76
TABLE 23 DIGITAL SIGNAGE MARKET FOR PROJECTORS, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 77
TABLE 24 DIGITAL SIGNAGE MARKET FOR MOUNTS AND OTHER ACCESSORIES,
BY APPLICATION, 2014–2023 (USD MILLION) 78
TABLE 25 DIGITAL SIGNAGE MARKET FOR MOUNTS AND OTHER ACCESSORIES,
BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 78
TABLE 26 DIGITAL SIGNAGE MARKET FOR MOUNTS AND OTHER ACCESSORIES,
BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 79
TABLE 27 DIGITAL SIGNAGE MARKET FOR MOUNTS AND OTHER ACCESSORIES,
BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 79
TABLE 28 DIGITAL SIGNAGE MARKET FOR SOFTWARE, BY OFFERING,
2014–2023 (USD BILLION) 81
TABLE 29 DIGITAL SIGNAGE MARKET FOR SOFTWARE OFFERINGS, BY APPLICATION,
2014–2023 (USD BILLION) 82
TABLE 30 DIGITAL SIGNAGE MARKET FOR SOFTWARE OFFERINGS, BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 83
TABLE 31 DIGITAL SIGNAGE MARKET FOR SOFTWARE OFFERINGS, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 83
TABLE 32 DIGITAL SIGNAGE MARKET FOR SOFTWARE OFFERINGS, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 84
TABLE 33 DIGITAL SIGNAGE MARKET FOR SERVICES, 2014–2023 (USD BILLION) 88
TABLE 34 DIGITAL SIGNAGE MARKET FOR SERVICES, BY APPLICATION,
2014–2023 (USD MILLION) 88
TABLE 35 DIGITAL SIGNAGE MARKET FOR SERVICES, BY COMMERCIAL APPLICATION,
2014–2023 (USD MILLION) 89
TABLE 36 DIGITAL SIGNAGE MARKET FOR SERVICES, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 89
TABLE 37 DIGITAL SIGNAGE MARKET FOR SERVICES, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 90
TABLE 38 DIGITAL SIGNAGE MARKET FOR INSTALLATION SERVICES, BY APPLICATION,
2014–2023 (USD MILLION) 90
TABLE 39 DIGITAL SIGNAGE MARKET FOR INSTALLATION SERVICES , BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 91
TABLE 40 DIGITAL SIGNAGE MARKET FOR INSTALLATION SERVICES, BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 91
TABLE 41 DIGITAL SIGNAGE MARKET FOR INSTALLATION SERVICES, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 92
TABLE 42 DIGITAL SIGNAGE MARKET FOR MAINTENANCE AND SUPPORT SERVICES,
BY APPLICATION, 2014–2023 (USD MILLION) 92
TABLE 43 DIGITAL SIGNAGE MARKET FOR MAINTENANCE AND SUPPORT SERVICES,
BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 93
TABLE 44 DIGITAL SIGNAGE MARKET FOR MAINTENANCE AND SUPPORT SERVICES,
BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 93
TABLE 45 DIGITAL SIGNAGE MARKET FOR MAINTENANCE AND SUPPORT SERVICES,
BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 94
TABLE 46 DIGITAL SIGNAGE MARKET FOR CONSULTING AND OTHER SERVICES,
BY APPLICATION, 2014–2023 (USD MILLION) 94
TABLE 47 DIGITAL SIGNAGE MARKET FOR CONSULTING AND OTHER SERVICES,
BY COMMERCIAL APPLICATION, 2014–2023 (USD MILLION) 95
TABLE 48 DIGITAL SIGNAGE MARKET FOR CONSULTING AND OTHER SERVICES,
BY INFRASTRUCTURAL APPLICATION, 2014–2023 (USD MILLION) 95
TABLE 49 DIGITAL SIGNAGE MARKET FOR CONSULTING AND OTHER SERVICES,
BY INSTITUTIONAL APPLICATION, 2014–2023 (USD MILLION) 96
TABLE 50 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2014–2023 (USD BILLION) 99
TABLE 51 DIGITAL SIGNAGE MARKET, BY COMMERCIAL APPLICATION,
2014–2023 (USD BILLION) 100
TABLE 52 DIGITAL SIGNAGE MARKET FOR COMMERCIAL APPLICATION, BY REGION,
2014–2023 (USD BILLION) 100
TABLE 53 DIGITAL SIGNAGE MARKET, BY INFRASTRUCTURAL APPLICATION,
2014–2023 (USD BILLION) 106
TABLE 54 DIGITAL SIGNAGE MARKET FOR INFRASTRUCTURAL APPLICATION, BY REGION, 2014–2023 (USD BILLION) 107
TABLE 55 DIGITAL SIGNAGE MARKET FOR OTHER SERVICES, BY INSTITUTIONAL APPLICATION, 2014–2023 (USD BILLION) 110
TABLE 56 DIGITAL SIGNAGE MARKET FOR INSTITUTIONAL APPLICATION, BY REGION,
2014–2023 (USD MILLION) 110
TABLE 57 DIGITAL SIGNAGE MARKET FOR INDUSTRIAL APPLICATION, BY REGION,
2014–2023 (USD BILLION) 112
TABLE 58 DIGITAL SIGNAGE MARKET, BY REGION, 2014–2023 (USD BILLION) 115
TABLE 59 DIGITAL SIGNAGE MARKET IN NORTH AMERICA, BY COUNTRY,
2014–2023 (USD BILLION) 118
TABLE 60 DIGITAL SIGNAGE MARKET IN EUROPE, BY COUNTRY, 2014–2023 (USD BILLION) 122
TABLE 61 DIGITAL SIGNAGE MARKET IN APAC, BY COUNTRY, 2014–2023 (USD BILLION) 127
TABLE 62 DIGITAL SIGNAGE MARKET IN ROW, BY COUNTRY, 2014–2023 (USD BILLION) 130
TABLE 63 MARKET RANKING ANALYSIS OF THE TOP 5 PLAYERS IN THE DIGITAL
SIGNAGE MARKET, 2016 133


LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 16
FIGURE 2 DIGITAL SIGNAGE MARKET, BY GEOGRAPHY 18
FIGURE 3 DIGITAL SIGNAGE MARKET: PROCESS FLOW OF MARKET SIZE ESTIMATION 20
FIGURE 4 DIGITAL SIGNAGE MARKET: RESEARCH DESIGN 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 26
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 27
FIGURE 7 MARKET BREAKDOWN & DATA TRIANGULATIONS 28
FIGURE 8 DIGITAL SIGNAGE MARKET, 2014–2023 (USD BILLION) 30
FIGURE 9 DIGITAL SIGNAGE MARKET, BY PRODUCT, 2017 VS. 2023 (USD BILLION) 31
FIGURE 10 DIGITAL SIGNAGE MARKET, BY OFFERING, 2017 VS. 2023 (USD BILLION) 31
FIGURE 11 DIGITAL SIGNAGE MARKET, BY APPLICATION, 2017 VS. 2023 (USD BILLION) 32
FIGURE 12 CHINA EXPECTED TO GROW AT THE HIGHEST CAGR BETWEEN 2017 AND 2023 IN THE GLOBAL DIGITAL SIGNAGE MARKET 33
FIGURE 13 DIGITAL SIGNAGE MARKET EXPECTED TO EXHIBIT HIGH GROWTH BETWEEN
2017 AND 2023 34
FIGURE 14 DIGITAL SIGNAGE SOFTWARE MARKET EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 34
FIGURE 15 DIGITAL SIGNAGE MARKET IN APAC EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 35
FIGURE 16 COMMERCIAL APPLICATION HELD THE LARGEST MARKET SIZE IN THE DIGITAL SIGNAGE MARKET BETWEEN 2017 AND 2023 35
FIGURE 17 DISPLAY PANELS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 36
FIGURE 18 DIGITAL SIGNAGE MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES,
AND CHALLENGES 37
FIGURE 19 VALUE CHAIN ANALYSIS: MAJOR VALUE ADDED DURING THE DEVELOPMENT
AND INTEGRATION PHASES 45
FIGURE 20 DIGITAL SIGNAGE MARKET, BY PRODUCT 51
FIGURE 21 SIGN BOARDS ARE EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 52
FIGURE 22 DIGITAL SIGNAGE MARKET FOR SOFTWARE EXPECTED TO REGISTER THE HIGHEST CAGR DURING THE FORECAST PERIOD 58
FIGURE 23 DIGITAL SIGNAGE MARKET, BY HARDWARE OFFERING 59
FIGURE 24 DISPLAYS EXPECTED TO DOMINATE THE DIGITAL SIGNAGE HARDWARE MARKET DURING THE FORECAST PERIOD 60
FIGURE 25 INFRASTRUCTURAL APPLICATION EXPECTED TO REGISTER THE HIGHEST CAGR IN THE DIGITAL SIGNAGE HARDWARE MARKET DURING THE FORECAST PERIOD 61
FIGURE 26 TYPES OF DISPLAYS 63
FIGURE 27 DIRECT-VIEW LARGE-PIXEL LED EXPECTED TO REGISTER THE HIGHEST CAGR IN THE DIGITAL SIGNAGE MARKET FOR DISPLAYS DURING THE FORECAST PERIOD 66
FIGURE 28 COMMERCIAL APPLICATION IN THE DIGITAL SIGNAGE MARKET FOR DISPLAYS DURING THE FORECAST PERIOD 67
FIGURE 29 COMMERCIAL APPLICATION LEADS THE DIGITAL SIGNAGE MARKET FOR PROJECTORS DURING THE FORECAST PERIOD 75
FIGURE 30 INFRASTRUCTURAL APPLICATION EXPECTED TO REGISTER THE HIGHEST CAGR IN THE DIGITAL SIGNAGE MARKET FOR MOUNTS AND OTHER ACCESSORIES DURING THE FORECAST PERIOD 77
FIGURE 31 SOFTWARE OFFERINGS: DIGITAL SIGNAGE MARKET 80
FIGURE 32 CONTENT MANAGEMENT SYSTEM EXPECTED TO DOMINATE THE DIGITAL SIGNAGE SOFTWARE MARKET DURING THE FORECAST PERIOD 81
FIGURE 33 COMMERCIAL APPLICATION TO LEAD THE DIGITAL SIGNAGE SOFTWARE MARKET DURING THE FORECAST PERIOD 82
FIGURE 34 EDGE SERVER SOFTWARE 84
FIGURE 35 PROCESSING OF EDGE SERVER SOFTWARE 85
FIGURE 36 FUNCTIONS OF CONTENT MANAGEMENT SOFTWARE 86
FIGURE 37 PROCESSES INVOLVED IN DISTRIBUTION AND SCHEDULING SOFTWARE 86
FIGURE 38 MAINTENANCE AND SUPPORT SERVICES EXPECTED TO REGISTER THE
HIGHEST CAGR IN THE DIGITAL SIGNAGE MARKET FOR SERVICES DURING THE FORECAST PERIOD 87
FIGURE 39 COMMERCIAL APPLICATION EXPECTED TO DOMINATE THE DIGITAL SIGNAGE MARKET FOR SERVICES DURING THE FORECAST PERIOD 88
FIGURE 40 DIGITAL SIGNAGE MARKET, BY APPLICATION 98
FIGURE 41 INFRASTRUCTURAL APPLICATION EXPECTED TO REGISTER THE HIGHEST CAGR IN THE DIGITAL SIGNAGE MARKET FOR APPLICATION DURING THE FORECAST PERIOD 99
FIGURE 42 USAGE OF DIGITAL SIGNAGE IN THE RETAIL SECTOR 102
FIGURE 43 BENEFITS OF DIGITAL SIGNAGE IN THE GOVERNMENT SECTOR 105
FIGURE 44 DIGITAL SIGNAGE MARKET, BY GEOGRAPHY 114
FIGURE 45 APAC EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 115
FIGURE 46 GEOGRAPHIC SNAPSHOT OF DIGITAL SIGNAGE MARKET: RAPIDLY GROWING MARKETS EMERGING AS NEW HOTSPOTS 116
FIGURE 47 US EXPECTED TO DOMINATE THE NORTH AMERICAN DIGITAL SIGNAGE MARKET DURING THE FORECAST PERIOD 117
FIGURE 48 NORTH AMERICA: MARKET SNAPSHOT 119
FIGURE 49 GERMANY EXPECTED TO REGISTER THE HIGHEST CAGR IN THE DIGITAL SIGNAGE MARKET DURING THE FORECAST PERIOD 122
FIGURE 50 ASIA-PACIFIC: MARKET SNAPSHOT 126
FIGURE 51 SOUTH KOREA EXPECTED TO REGISTER THE HIGHEST CAGR IN THE DIGITAL SIGNAGE MARKET DURING THE FORECAST PERIOD 127
FIGURE 52 MIDDLE EAST & AFRICA EXPECTED TO REGISTER THE HIGHEST CAGR IN THE DIGITAL SIGNAGE MARKET DURING THE FORECAST PERIOD 130
FIGURE 53 COMPANIES ADOPTED PRODUCT LAUNCHES AND EXPANSIONS AS THE KEY GROWTH STRATEGIES BETWEEN 2015 AND 2017 132
FIGURE 54 PRODUCT LAUNCHES, AND MERGERS AND ACQUISITIONS ARE THE MAJOR STRATEGIES ADOPTED BY INDUSTRY PLAYERS 135
FIGURE 55 DIGITAL SIGNAGE MARKET COMPETITIVE LEADERSHIP MAPPING, 2017 136
FIGURE 56 GEOGRAPHIC REVENUE MIX OF KEY DIGITAL SIGNAGE MARKET PLAYERS 141
FIGURE 57 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT 143
FIGURE 58 LG DISPLAY CO., LTD.: COMPANY SNAPSHOT 148
FIGURE 59 SHARP CORPORATION: COMPANY SNAPSHOT 153
FIGURE 60 PANASONIC CORPORATION: COMPANY SNAPSHOT 159
FIGURE 61 SONY CORPORATION: COMPANY SNAPSHOT 162
FIGURE 62 AU OPTRONICS CORPORATION: COMPANY SNAPSHOT 170


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