CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: DIGITAL SIGNAGE MARKET, BY OFFERING
4.1. Overview
4.1.1. Market size and forecast
4.2. Hardware
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Software
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Service
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: DIGITAL SIGNAGE MARKET, BY PRODUCT
5.1. Overview
5.1.1. Market size and forecast
5.2. Single Screen Display
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Video wall
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Kiosk
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
CHAPTER 6: DIGITAL SIGNAGE MARKET, BY LOCATION
6.1. Overview
6.1.1. Market size and forecast
6.2. Indoor
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Outdoor
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
CHAPTER 7: DIGITAL SIGNAGE MARKET, BY END USER
7.1. Overview
7.1.1. Market size and forecast
7.2. Retail
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by region
7.2.3. Market share analysis by country
7.3. Education
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by region
7.3.3. Market share analysis by country
7.4. Healthcare
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by region
7.4.3. Market share analysis by country
7.5. Corporate
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by region
7.5.3. Market share analysis by country
7.6. Stadiums
7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by region
7.6.3. Market share analysis by country
7.7. Government
7.7.1. Key market trends, growth factors and opportunities
7.7.2. Market size and forecast, by region
7.7.3. Market share analysis by country
7.8. Others
7.8.1. Key market trends, growth factors and opportunities
7.8.2. Market size and forecast, by region
7.8.3. Market share analysis by country
CHAPTER 8: DIGITAL SIGNAGE MARKET, BY REGION
8.1. Overview
8.1.1. Market size and forecast By Region
8.2. North America
8.2.1. Key market trends, growth factors and opportunities
8.2.2. Market size and forecast, by Offering
8.2.3. Market size and forecast, by Product
8.2.4. Market size and forecast, by Location
8.2.5. Market size and forecast, by End User
8.2.6. Market size and forecast, by country
8.2.6.1. U.S.
8.2.6.1.1. Market size and forecast, by Offering
8.2.6.1.2. Market size and forecast, by Product
8.2.6.1.3. Market size and forecast, by Location
8.2.6.1.4. Market size and forecast, by End User
8.2.6.2. Canada
8.2.6.2.1. Market size and forecast, by Offering
8.2.6.2.2. Market size and forecast, by Product
8.2.6.2.3. Market size and forecast, by Location
8.2.6.2.4. Market size and forecast, by End User
8.2.6.3. Mexico
8.2.6.3.1. Market size and forecast, by Offering
8.2.6.3.2. Market size and forecast, by Product
8.2.6.3.3. Market size and forecast, by Location
8.2.6.3.4. Market size and forecast, by End User
8.3. Europe
8.3.1. Key market trends, growth factors and opportunities
8.3.2. Market size and forecast, by Offering
8.3.3. Market size and forecast, by Product
8.3.4. Market size and forecast, by Location
8.3.5. Market size and forecast, by End User
8.3.6. Market size and forecast, by country
8.3.6.1. UK
8.3.6.1.1. Market size and forecast, by Offering
8.3.6.1.2. Market size and forecast, by Product
8.3.6.1.3. Market size and forecast, by Location
8.3.6.1.4. Market size and forecast, by End User
8.3.6.2. Germany
8.3.6.2.1. Market size and forecast, by Offering
8.3.6.2.2. Market size and forecast, by Product
8.3.6.2.3. Market size and forecast, by Location
8.3.6.2.4. Market size and forecast, by End User
8.3.6.3. France
8.3.6.3.1. Market size and forecast, by Offering
8.3.6.3.2. Market size and forecast, by Product
8.3.6.3.3. Market size and forecast, by Location
8.3.6.3.4. Market size and forecast, by End User
8.3.6.4. Italy
8.3.6.4.1. Market size and forecast, by Offering
8.3.6.4.2. Market size and forecast, by Product
8.3.6.4.3. Market size and forecast, by Location
8.3.6.4.4. Market size and forecast, by End User
8.3.6.5. Rest of Europe
8.3.6.5.1. Market size and forecast, by Offering
8.3.6.5.2. Market size and forecast, by Product
8.3.6.5.3. Market size and forecast, by Location
8.3.6.5.4. Market size and forecast, by End User
8.4. Asia-Pacific
8.4.1. Key market trends, growth factors and opportunities
8.4.2. Market size and forecast, by Offering
8.4.3. Market size and forecast, by Product
8.4.4. Market size and forecast, by Location
8.4.5. Market size and forecast, by End User
8.4.6. Market size and forecast, by country
8.4.6.1. Japan
8.4.6.1.1. Market size and forecast, by Offering
8.4.6.1.2. Market size and forecast, by Product
8.4.6.1.3. Market size and forecast, by Location
8.4.6.1.4. Market size and forecast, by End User
8.4.6.2. China
8.4.6.2.1. Market size and forecast, by Offering
8.4.6.2.2. Market size and forecast, by Product
8.4.6.2.3. Market size and forecast, by Location
8.4.6.2.4. Market size and forecast, by End User
8.4.6.3. India
8.4.6.3.1. Market size and forecast, by Offering
8.4.6.3.2. Market size and forecast, by Product
8.4.6.3.3. Market size and forecast, by Location
8.4.6.3.4. Market size and forecast, by End User
8.4.6.4. South Korea
8.4.6.4.1. Market size and forecast, by Offering
8.4.6.4.2. Market size and forecast, by Product
8.4.6.4.3. Market size and forecast, by Location
8.4.6.4.4. Market size and forecast, by End User
8.4.6.5. Rest of Asia-Pacific
8.4.6.5.1. Market size and forecast, by Offering
8.4.6.5.2. Market size and forecast, by Product
8.4.6.5.3. Market size and forecast, by Location
8.4.6.5.4. Market size and forecast, by End User
8.5. Latin America
8.5.1. Key market trends, growth factors and opportunities
8.5.2. Market size and forecast, by Offering
8.5.3. Market size and forecast, by Product
8.5.4. Market size and forecast, by Location
8.5.5. Market size and forecast, by End User
8.5.6. Market size and forecast, by country
8.5.6.1. Brazil
8.5.6.1.1. Market size and forecast, by Offering
8.5.6.1.2. Market size and forecast, by Product
8.5.6.1.3. Market size and forecast, by Location
8.5.6.1.4. Market size and forecast, by End User
8.5.6.2. Argentina
8.5.6.2.1. Market size and forecast, by Offering
8.5.6.2.2. Market size and forecast, by Product
8.5.6.2.3. Market size and forecast, by Location
8.5.6.2.4. Market size and forecast, by End User
8.5.6.3. Rest of Latin America
8.5.6.3.1. Market size and forecast, by Offering
8.5.6.3.2. Market size and forecast, by Product
8.5.6.3.3. Market size and forecast, by Location
8.5.6.3.4. Market size and forecast, by End User
8.6. Middle East and Africa
8.6.1. Key market trends, growth factors and opportunities
8.6.2. Market size and forecast, by Offering
8.6.3. Market size and forecast, by Product
8.6.4. Market size and forecast, by Location
8.6.5. Market size and forecast, by End User
8.6.6. Market size and forecast, by country
8.6.6.1. Saudi Arabia
8.6.6.1.1. Market size and forecast, by Offering
8.6.6.1.2. Market size and forecast, by Product
8.6.6.1.3. Market size and forecast, by Location
8.6.6.1.4. Market size and forecast, by End User
8.6.6.2. Africa
8.6.6.2.1. Market size and forecast, by Offering
8.6.6.2.2. Market size and forecast, by Product
8.6.6.2.3. Market size and forecast, by Location
8.6.6.2.4. Market size and forecast, by End User
8.6.6.3. Rest of Middle East And Africa
8.6.6.3.1. Market size and forecast, by Offering
8.6.6.3.2. Market size and forecast, by Product
8.6.6.3.3. Market size and forecast, by Location
8.6.6.3.4. Market size and forecast, by End User
CHAPTER 9: COMPETITIVE LANDSCAPE
9.1. Introduction
9.2. Top winning strategies
9.3. Product mapping of top 10 player
9.4. Competitive dashboard
9.5. Competitive heatmap
9.6. Top player positioning, 2022
CHAPTER 10: COMPANY PROFILES
10.1. ISEMC (HHSD TECHNOLOGY)
10.1.1. Company overview
10.1.2. Key executives
10.1.3. Company snapshot
10.1.4. Operating business segments
10.1.5. Product portfolio
10.1.6. Business performance
10.1.7. Key strategic moves and developments
10.2. Koninklijke Philips N.V.
10.2.1. Company overview
10.2.2. Key executives
10.2.3. Company snapshot
10.2.4. Operating business segments
10.2.5. Product portfolio
10.2.6. Business performance
10.2.7. Key strategic moves and developments
10.3. LG Electronics
10.3.1. Company overview
10.3.2. Key executives
10.3.3. Company snapshot
10.3.4. Operating business segments
10.3.5. Product portfolio
10.3.6. Business performance
10.3.7. Key strategic moves and developments
10.4. NEC Corporation
10.4.1. Company overview
10.4.2. Key executives
10.4.3. Company snapshot
10.4.4. Operating business segments
10.4.5. Product portfolio
10.4.6. Business performance
10.4.7. Key strategic moves and developments
10.5. Panasonic Corporation
10.5.1. Company overview
10.5.2. Key executives
10.5.3. Company snapshot
10.5.4. Operating business segments
10.5.5. Product portfolio
10.5.6. Business performance
10.5.7. Key strategic moves and developments
10.6. Planar Systems, Inc.
10.6.1. Company overview
10.6.2. Key executives
10.6.3. Company snapshot
10.6.4. Operating business segments
10.6.5. Product portfolio
10.6.6. Business performance
10.6.7. Key strategic moves and developments
10.7. Sony Corporation
10.7.1. Company overview
10.7.2. Key executives
10.7.3. Company snapshot
10.7.4. Operating business segments
10.7.5. Product portfolio
10.7.6. Business performance
10.7.7. Key strategic moves and developments
10.8. Samsung Electronics Co., Ltd.
10.8.1. Company overview
10.8.2. Key executives
10.8.3. Company snapshot
10.8.4. Operating business segments
10.8.5. Product portfolio
10.8.6. Business performance
10.8.7. Key strategic moves and developments
10.9. Viewsonic Corporation
10.9.1. Company overview
10.9.2. Key executives
10.9.3. Company snapshot
10.9.4. Operating business segments
10.9.5. Product portfolio
10.9.6. Business performance
10.9.7. Key strategic moves and developments
10.10. VOLANTI DISPLAYS
10.10.1. Company overview
10.10.2. Key executives
10.10.3. Company snapshot
10.10.4. Operating business segments
10.10.5. Product portfolio
10.10.6. Business performance
10.10.7. Key strategic moves and developments
| ※参考情報 デジタルサイネージとは、電子的な表示装置を利用して、情報やコンテンツを視覚的に伝達するシステムのことです。従来の看板やポスターに代わって、動的な映像やテキストを表示することができるため、観客の注目を集めやすくなっています。デジタルサイネージは、商業施設、公共交通機関、教育機関、イベント会場など、様々な場所で利用されています。 種類としては、主に以下のようなものがあります。まず、屋内デジタルサイネージは、店内や公共の場で情報を提供するために使用されるものです。例えば、店舗内でのプロモーションや、鉄道駅や空港での情報提供に使われます。次に、屋外デジタルサイネージは、街中や公園などの屋外に設置されている表示装置で、広告やイベント情報を表示するために使われます。さらに、インタラクティブデジタルサイネージもあります。これは、タッチパネルやセンサーを組み込むことで、視聴者が直接操作できるタイプのシステムです。観客とのインタラクションを促進し、より深い情報提供が可能になります。 デジタルサイネージの用途は多岐にわたります。商業利用の例としては、小売店での商品の宣伝や、飲食店でのメニュー表示があります。特に、店舗においてはターゲット層に合わせたコンテンツを配信することで、販売促進を図ることができます。また、公共機関では交通情報や防災情報の発信が主な目的となります。教育機関では、学生向けの情報やイベント告知のために活用されています。さらに、イベントや展示会でもデジタルサイネージが登場し、来場者に情報を提供する役割を果たしています。 関連技術としては、まずディスプレイ技術が挙げられます。液晶ディスプレイ、LEDディスプレイ、プロジェクションマッピングなど、様々なディスプレイ技術がデジタルサイネージに用いられています。これにより、視認性や耐久性が向上し、さまざまな環境に適応できるようになっています。次に、コンテンツ管理システム（CMS）が重要です。CMSは、表示するコンテンツを作成・編集・配信するためのソフトウェアであり、複数のデジタルサイネージを一元管理することが可能です。このシステムにより、リモートでのコンテンツ更新やスケジュール設定が容易になります。 さらに、クラウド技術もデジタルサイネージを支える重要な要素です。クラウドベースのCMSを使用することで、インターネットを通じてどこからでもコンテンツの更新ができ、データのバックアップや分析も行いやすくなります。加えて、IoT技術の導入が進んでおり、デジタルサイネージと周囲の環境データを連携させることで、より効果的な情報提示が可能になります。たとえば、交通量に応じた広告表示や、気温に合わせた商品情報の表示などが考えられます。 デジタルサイネージの利点は、情報の迅速な更新、視覚的なインパクト、ターゲット層へのカスタマイズが可能であることです。さらに、データ分析によって視聴者の反応を測定し、効果的なコンテンツ戦略を立てることができます。ただし、課題も存在します。技術の進化が早いことや、コンテンツ制作のコストがかかること、また、特に屋外では天候による影響を受けやすいといった点です。 デジタルサイネージは、今後も進化を続ける分野であり、新しい技術の導入や利用シーンの拡大が期待されています。これにより、より多くの情報が効率的に伝達されることに加え、企業のマーケティング戦略においても大きな役割を果たすことでしょう。デジタルサイネージは、視覚的なコミュニケーションの重要な手段として、今後もその重要性が増していくと考えられます。 |
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