屋外デジタル広告(DOOH)の世界市場

Future Market Insightsが発行した調査報告書(FUMI809270)
◆英語タイトル:Digital Out-of-Home Market: Revenue to Grow at a CAGR of 11% During 2018–2028 Driven by Increase in Adoption of Interactive Digital Technologies: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028
◆商品コード:FUMI809270
◆発行会社(リサーチ会社):Future Market Insights
◆発行日:2018年7月26日
◆ページ数:294
◆レポート形式:英語 / PDF
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:電子・半導体・ICT
◆販売価格オプション(消費税別)
Individual Price(1名様閲覧用)USD5,000 ⇒換算¥565,000見積依頼/購入/質問フォーム
Corporate Price(同一法人内共有可)USD7,500 ⇒換算¥847,500見積依頼/購入/質問フォーム
販売価格オプションの説明はこちらでご利用ガイドはこちらでご確認いただけます。
※お支払金額は「換算金額(日本円)+消費税+配送料(Eメール納品は無料)」です。
※本体価格が¥30,000未満のレポートにつきましては、ハンドリングチャージ¥5,000が別途かかります。
※Eメールによる納品の場合、通常ご注文当日~2日以内に納品致します。
※レポート納品後、納品日+5日以内に請求書を発行し、お客様宛に郵送いたしますので、請求書発行日より2ヶ月以内に銀行振込にて支払をお願いします。
※上記の日本語題名はH&Iグローバルリサーチが翻訳したものです。英語版原本には日本語表記はありません。
※為替レートは適宜修正・更新しております。リアルタイム更新ではありません。
※弊社H&Iグローバルリサーチ株式会社はFuture Market Insights社の日本における正規代理店です。同社発行の市場リサーチレポート及びリサーチサービスに関するお問い合わせは弊社までお願い致します。Future Market Insights社の概要及び新刊レポートはこちらでご確認いただけます。

※本調査レポートでは、屋外デジタル広告(DOOH)の世界市場について調査・分析し、以下の構成でお届けいたします。
・屋外デジタル広告(DOOH)の世界市場の世界市場概観
・屋外デジタル広告(DOOH)の世界市場の世界市場規模
・屋外デジタル広告(DOOH)の世界市場の世界市場予測
・屋外デジタル広告(DOOH)の世界市場の世界市場:地域別市場分析
・屋外デジタル広告(DOOH)の世界市場のアメリカ市場規模
・屋外デジタル広告(DOOH)の世界市場のヨーロッパ市場規模
・屋外デジタル広告(DOOH)の世界市場のアジア市場規模
・屋外デジタル広告(DOOH)の世界市場の世界市場:セグメント別市場分析
・屋外デジタル広告(DOOH)の世界市場の世界市場:競争状況
・屋外デジタル広告(DOOH)の世界市場の世界市場:市場動向
・屋外デジタル広告(DOOH)の世界市場の世界市場:関連企業分析
【レポートの概要】

Report Synopsis

Future Market Insights (FMI) offers a 10-year forecast for the global digital-out-of-home market between 2018 and 2028. In terms of value, the market is expected to register a CAGR of 11.0% during the forecast period. This study demonstrates the digital-out-of-home market dynamics and trends globally across eight regions: North America, Latin America, Western Europe, Eastern Europe, SEA & others in Asia Pacific, Japan, China and MEA, which influence the current nature and future status of the digital-out-of-home market over the forecast period.

Report Description

The digital-out-of-home research report provides a detailed analysis of the digital-out-of-home market and offers insights on the various factors driving the popularity of digital-out-of-home and its features. The digital-out-of-home report includes an extensive analysis of key industry drivers, restraints, market trends and market structure. The digital-out-of-home market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The digital-out-of-home report segregates the market based on the platform and industries across different regions globally.

The digital-out-of-home market is anticipated to witness moderate revenue growth during the forecast period owing to an increase in the adoption of interactive technologies such as audience analytics, face tracking, recognition software and increased penetration of smartphones.

The digital-out-of-home report starts with an overview of the digital-out-of-home market in terms of value. In addition, this section includes an analysis of key trends, drivers and restraints from the supply, demand and economy side, which are influencing the digital-out-of-home market. The global digital-out-of-home market is segmented on the basis of platform, industry and region.

On the basis of platform, the digital-out-of-home market is segmented into Digital Billboards (DBB) & Signages and Digital Place-Based Networks (DPN). On the basis of industry, the digital-out-of-home market is segmented into retail, corporate & government, healthcare, hospitality, transportation, entertainment, BFSI, education and others.

A detailed analysis has been provided for every segment of the digital-out-of-home market in terms of market size analysis for the digital-out-of-home market across the different regions. This section provides a detailed analysis that covers the key trends in the global digital-out-of-home market.

The next section in the digital-out-of-home market highlights a detailed analysis of the digital-out-of-home market across various countries in the region. It provides a market outlook for 2018–2028 and sets the forecast within the context of the digital-out-of-home market, which includes latest technological developments as well as offerings in the market. This study discusses the key trends within countries contributing to growth of the market as well as analyses degree at which drivers are influencing this market in each region. Key regions and countries assessed in this report include North America (U.S., Canada), Latin America (Brazil, Mexico & Rest of Latin America), Western Europe (Germany , France, UK, Italy, Spain, Benelux & Rest of Western Europe), Eastern Europe (Russia, Poland & Rest of Eastern Europe), SEA and others in Asia Pacific (India, Australia & New Zealand, ASEAN & Rest of SEA), Japan, China and MEA (GCC Countries, Turkey, South Africa, North Africa & Rest of MEA). This report evaluates the present scenario and the growth prospects of the digital-out-of-home market across various regions globally for the period 2018 –2028. We have considered 2017 as the base year and provided data for the remaining 12 months.

To offer an accurate forecast, we started by sizing the current market, which forms the basis of how the digital-out-of-home market will grow in the future. Given the characteristics of the market, we have triangulated the outcome of different types of analysis based on the technology trends.

As previously highlighted, the global digital-out-of-home market is split into a number of segments. All segments in terms of platform, industry and different regions are analysed in terms of basis points to understand the relative contributions of an individual segment to market growth. This detailed level of information is important for the identification of various key trends of the global digital-out-of-home market.

Another key feature of this report is the analysis of all key segments in terms of absolute dollar opportunity. This is traditionally overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global digital-out-of-home market.

In the final section of the report, we have included a competitive landscape to provide clients a dashboard view based on the categories of providers in the value chain, their presence in the digital-out-of-home portfolio and key differentiators. This section is primarily designed to provide clients an objective and detailed comparative assessment of key digital-out-of-home providers specific to a market segment in the digital-out-of-home supply chain and the potential players for the same. Report audiences can gain segment-specific vendor insights to identify and evaluate key competitors based on in-depth assessment of capabilities and success in the marketplace. Detailed profiles of digital-out-of-home providers are also included in the scope of the report to evaluate their long-term and short-term strategies, key offerings and recent developments in the digital-out-of-home market space. Some of the key competitors covered in the digital-out-of-home market include JCDecaux, Lamar Advertising Company, Clear Channel Outdoor, oOh!Media Ltd., Ströer SE & Co. KGaA, Outfront Media, Inc., APN Outdoor Group Ltd., Focus Media Co. Ltd., Exterion Media Group, BroadSign International LLC and Asiaray Media Group Ltd.

Key Segments Covered in Digital-Out-of-Home Market

Platform

Digital Billboard & Signage (DBB)

Digital Place-based Networks (DPN)

Industry

Retail

Corporate & Government

Healthcare

Hospitality

Transportation

Entertainment

BFSI

Education

Others

Key Regions covered:

North America

U.S.

Canada

Latin America

Brazil

Mexico

Rest of Latin America

Western Europe

Germany

France

U.K.

Spain

Italy

Benelux

Rest of Western Europe

Eastern Europe

Russia

Poland

Rest of Eastern Europe

SEA and other of APAC

India

Australia & New Zealand

ASEAN

Rest of APAC

Japan

China

MEA

GCC Countries

Turkey

South Africa

North Africa

Rest of MEA

【レポートの目次】

1. Executive Summary

1.1. Market Overview

1.2. Market Analysis

1.3. Recommendations

1.4. Wheel of Fortune

2. Market Introduction

2.1. Market Definition

2.1.1. DOOH Formats

2.2. Market Taxonomy

2.3. Market Snapshot

3. Market Background

3.1. Macro-Economic Factors

3.2. Forecast Factors – Relevance & Impact

3.3. Value Chain Analysis

3.4. Market Dynamics

3.4.1. Drivers

3.4.2. Restraints

3.5. Opportunity Analysis

4. Market Forecast

4.1. Market Size and Y-o-Y Growth

4.2. Absolute $ Opportunity

5. Global Digital-Out-of-Home Market Analysis By Platform

5.1. Introduction

5.1.1. Market Value Share Analysis By Platform

5.1.2. Y-o-Y Growth Analysis By Platform

5.2. Historical Market Size (US$ Mn) Analysis 2013-2017 By Platform

5.3. Current Market Size (US$ Mn) and Forecast 2018-2028 By Platform

5.3.1. Digital Billboard & Signage (DBB)

5.3.2. Digital Place-based Networks (DPN)

5.4. Market Attractiveness Analysis By Platform

6. Global Digital-Out-of-Home Market Analysis By Industry

6.1. Introduction

6.1.1. Market Value Share Analysis By Industry

6.1.2. Y-o-Y Growth Analysis By Industry

6.2. Historical Market Size (US$ Mn) Analysis 2013-2017 By Industry

6.3. Current Market Size (US$ Mn) and Forecast 2018-2028 By Industry

6.3.1. Retail

6.3.2. Corporate & Government

6.3.3. Healthcare

6.3.4. Hospitality

6.3.5. Transportation

6.3.6. Entertainment

6.3.7. BFSI

6.3.8. Education

6.3.9. Others

6.4. Market Attractiveness Analysis By Industry

7. Global Digital-Out-of-Home Market Analysis By Region

7.1. Introduction

7.1.1. Market Value Share Analysis By Region

7.1.2. Y-o-Y Growth Analysis By Region

7.2. Historical Market Size (US$ Mn) Analysis 2013-2017 By Region

7.3. Current Market Size (US$ Mn) and Forecast 2018-2028 By Region

7.3.1. North America

7.3.2. Latin America

7.3.3. Western Europe

7.3.4. Eastern Europe

7.3.5. South East Asia and Others of Asia Pacific

7.3.6. China

7.3.7. Japan

7.3.8. Middle East & Africa (MEA)

7.4. Market Attractiveness Analysis By Region

8. North America Digital-Out-of-Home Market Analysis

8.1. Introduction

8.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017

8.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018–2028

8.3.1. By Country

8.3.1.1. U.S.

8.3.1.2. Canada

8.3.2. By Platform

8.3.3. By Industry

8.4. Market Attractiveness Analysis

8.4.1. By Country

8.4.2. By Platform

8.4.3. By Industry

8.5. Market Trends

8.6. Key Market Participants – Intensity Mapping

8.7. Drivers and Restraints – Impact Analysis

9. Latin America Digital-Out-of-Home Market Analysis

9.1. Introduction

9.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017

9.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018–2028

9.3.1. By Country

9.3.1.1. Brazil

9.3.1.2. Mexico

9.3.1.3. Rest of Latin America

9.3.2. By Platform

9.3.3. By Industry

9.4. Market Attractiveness Analysis

9.4.1. By Country

9.4.2. By Platform

9.4.3. By Industry

9.5. By Vertical Market Trends

9.6. Key Market Participants – Intensity Mapping

9.7. Drivers and Restraints – Impact Analysis

10. Western Europe Digital-Out-of-Home Market Analysis

10.1. Introduction

10.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017

10.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028

10.3.1. By Country

10.3.1.1. Germany

10.3.1.2. Italy

10.3.1.3. France

10.3.1.4. Spain

10.3.1.5. U.K.

10.3.1.6. BENELUX

10.3.1.7. Rest of Western Europe

10.3.2. By Platform

10.3.3. By Industry

10.4. Market Attractiveness Analysis

10.4.1. By Country

10.4.2. By Platform

10.4.3. By Industry

10.5. Market Trends

10.6. Key Market Participants – Intensity Mapping

10.7. Drivers and Restraints – Impact Analysis

11. Eastern Europe Digital-Out-of-Home Market Analysis

11.1. Introduction

11.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017

11.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028

11.3.1. By Country

11.3.1.1. Russia

11.3.1.2. Poland

11.3.1.3. Rest of Eastern Europe

11.3.2. By Country

11.3.3. By Platform

11.3.4. By Industry

11.4. Market Attractiveness Analysis

11.4.1. By Country

11.4.2. By Platform

11.4.3. By Industry

11.5. Market Trends

11.6. Key Market Participants – Intensity Mapping

11.7. Drivers and Restraints – Impact Analysis

12. South East Asia and Others of Asia Pacific Digital-Out-of-Home Market Analysis

12.1. Introduction

12.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017

12.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028

12.3.1. By Country

12.3.1.1. India

12.3.1.2. ASEAN

12.3.1.3. Australia and New Zealand

12.3.1.4. Rest of SEA and Others of APAC

12.3.2. By Platform

12.3.3. By Industry

12.4. Market Attractiveness Analysis

12.4.1. By Country

12.4.2. By Platform

12.4.3. By Industry

12.5. Market Trends

12.6. Key Market Participants – Intensity Mapping

12.7. Drivers and Restraints – Impact Analysis

13. China Digital-Out-of-Home Market Analysis

13.1. Introduction

13.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017

13.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028

13.3.1. By Platform

13.3.2. By Industry

13.4. Market Attractiveness Analysis

13.4.1. By Platform

13.4.2. By Industry

13.5. Market Trends

13.6. Key Market Participants – Intensity Mapping

13.7. Drivers and Restraints – Impact Analysis

14. Japan Digital-Out-of-Home Market Analysis

14.1. Introduction

14.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017

14.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028

14.3.1. By Platform

14.3.2. By Industry

14.4. Market Attractiveness Analysis

14.4.1. By Platform

14.4.2. By Industry

14.5. Market Trends

14.6. Key Market Participants – Intensity Mapping

14.7. Drivers and Restraints – Impact Analysis

15. Middle East and Africa Digital-Out-of-Home Market Analysis

15.1. Introduction

15.2. Historical Market Size (US$ Mn) Analysis By Market Segments 2013-2017

15.3. Market Size (US$ Mn) and Forecast By Market Segments, 2018-2028

15.3.1. By Country

15.3.1.1. Northern Africa

15.3.1.2. GCC Countries

15.3.1.3. South Africa

15.3.1.4. Turkey

15.3.1.5. Rest of Middle East and Africa

15.3.2. By Platform

15.3.3. By Industry

15.4. Market Attractiveness Analysis

15.4.1. By Platform

15.4.2. By Industry

15.5. Market Trends

15.6. Key Market Participants – Intensity Mapping

15.7. Drivers and Restraints – Impact Analysis

16. Market Structure Analysis

16.1. Market Analysis by Tier of Companies

16.1.1. By Large, Medium and Small

16.2. Market Concentration

16.3. Market Share Analysis of Top Players

17. Competition Analysis

17.1. Competition Dashboard

17.2. Competition Developments

17.3. Competition Deep Dive

17.3.1. JCDecaux

17.3.1.1. Overview

17.3.1.2. Product Portfolio

17.3.1.3. Sales Footprint

17.3.1.4. Strategy

17.3.1.4.1. Marketing Strategy

17.3.1.4.2. Product Strategy

17.3.1.4.3. Channel Strategy

17.3.2. Lamar Advertising Company

17.3.3. Clear Channel Outdoor

17.3.4. oOh!Media Ltd.

17.3.5. Ströer SE & Co. KGaA

17.3.6. Outfront Media, Inc.

17.3.7. APN Outdoor Group Ltd.

17.3.8. Focus Media Co. Ltd.

17.3.9. Exterion Media Group

17.3.10. BroadSign International LLC

17.3.11. Asiaray Media Group Ltd.

18. Research Methodology



【レポートのキーワード】

屋外デジタル広告(DOOH)

【免責事項】
http://www.globalresearch.jp/disclaimer

★リサーチレポート[ 屋外デジタル広告(DOOH)の世界市場(Digital Out-of-Home Market: Revenue to Grow at a CAGR of 11% During 2018–2028 Driven by Increase in Adoption of Interactive Digital Technologies: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028)]についてメールでお問い合わせはこちらでお願いします。


◆H&Iグローバルリサーチのお客様(例)◆