ポーランドの女性衛生用品市場:消費者およびマーケットインサイト

Canadeanが発行した調査報告書(CS2502MF)
◆英語タイトル:Consumer and Market Insights: Feminine Hygiene Market in Poland
◆商品コード:CS2502MF
◆発行会社(リサーチ会社):Canadean
◆発行日:2016年2月26日
◆ページ数:71
◆レポート形式:英語 / PDF
◆納品方法:Eメール
◆調査対象地域:ポーランド
◆産業分野:消費財
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【レポートの概要】

Summary
Sanitary Pads and Pantiliners and Shields are the leading categories by volume in the Polish Feminine Hygiene market. Increased consumer focus on personal care will drive the value and volume sales of Internal Cleansers and Sprays during 2015-2020. Busy Polish females will seek out easy-to-carry products that offer greater convenience and flexibility and value products targeted at daily hygiene needs will remain popular.

Key Findings
- The Feminine Hygiene market in Poland is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015

- Among all the Feminine Hygienecategories, the Internal Cleansers and Sprays category will register the fastest growth during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel in the Polish Cosmetics and Toiletries market

- Flexible packaging is the most commonly used packaging material in the Feminine Hygiene market in Poland

Synopsis
Canadean’s Consumer and Market Insights report on the Feminine Hygiene market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women’s Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, Paper and Board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack and others

- Consumer level trends: Top four consumer trends which influence Feminine Hygiene product consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-20120

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Feminine Hygiene product consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

【レポートの目次】

Introduction
- Report Scope

Country Context
- Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index

Market Overview
- Value and volume for the Polish Feminine Hygiene market
- Historical and projected consumption in the Polish Feminine Hygiene market
- Degree of trade up/down in the Polish Feminine Hygiene market
- Volume of the Polish Feminine Hygiene by category
- Historical and forecast market value of the Polish Feminine Hygiene by category
- Winners and losers in the Polish Feminine Hygiene market
- Average category level pricing in the Polish Feminine Hygiene market

Retail Landscape and Key Distribution Channels
- Leading retailers in the Polish Cosmetics and Toiletries market
- Leading distribution channels in the Polish Feminine Hygiene market
- Leading distribution channels by category in the Polish Feminine Hygiene market

Packaging
- Feminine Hygiene market by type of packaging material/container
- Feminine Hygiene market by type of packaging closure/outer
- Feminine Hygiene market by type of packaging, forecasts

Brand Share
- Leading brands in the Polish Feminine Hygiene market by category

Consumer trend analysis
- Canadean’s consumer trend framework and explanation of the sub-trends
- For key trends in the Polish Feminine Hygiene market
- How the trend is influencing consumption in the Polish Feminine Hygiene market
- How to target the trend in the Polish Feminine Hygiene market
- How the trend will evolve in the Polish Feminine Hygiene market
- Key target demographic and the rate and which the trend will evolve
- Key drivers in the market that will increasingly influence consumption

Innovation examples
- New product examples launched in Poland’s Feminine Hygiene market

Appendix
- Country context
- Sector overview
- Category data
- Packaging data
- Category definitions
- Channel definitions
- Methodology
- About Canadean

Table 1: Market value analysis in PLN and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PLN
Table 4: Average prices (PLN and US$) by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2015

Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market value (PLN, US$) and volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by category, 2015

【掲載企業】

Sanofi Aventis
The Procter and Gamble Company
Johnson and Johnson Gmbh
Beiersdorf Ag
Organyc
Harper Hygienics S.A.
Tzmo S.A.
Hygienika S.A.
Ziaja Ltd Pharmaceuticals
Biedronka
Rossmann SDP Sp zoo
Carrefour
Polo Market
Netto

【免責事項】
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