ブラジルのホットドリンク(飲料)市場

◆英語タイトル:Consumer and Market Insights: Hot Drinks Market in Brazil
◆商品コード:CS2124MF
◆発行会社(リサーチ会社):Canadean
◆発行日:2015年7月31日
◆ページ数:50
◆レポート形式:英語 / PDF
◆納品方法:Eメール
◆調査対象地域:ブラジル
◆産業分野:飲料
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当調査レポートでは、ブラジルのホットドリンク(飲料)市場について調査分析し、ブラジルのホットドリンク市場概要、ホットドリンク市場規模、市場シェア、価格動向、小売動向、流通チャネル、包装動向、ブランド/プライベートレーベル製品シェアなどの情報をお届けいたします。
【レポートの概要】

Summary
The Consumer and Market Insights: Hot Drinks Market in Brazil report published by Canadean provides in-depth information on value and volume data by category and distribution channel. Leading brands, the most opportunistic foodservice channels, and packaging material and container consumption are also covered.

Key Findings
- The Brazilian Hot Drinks market is forecast to grow at a modest rate led by the Hot Tea category in terms of value sales

- Of the three Hot Drinks categories analyzed, Hot Tea will remain the largest category, while Other Hot Drinks will register the fastest growth at a CAGR of 2.8% during 2014-2019

- The Brazilian Hot Drinks market is highly competitive and is led by international players such as D.E. Masters Blenders 1973, The Coca Cola Company and Nestle S.A. with few domestic players such as 3 Coracoes

- The use of Can-Food containers for packaging Hot Drinks is forecast to grow at a CAGR of 2.2% during 2014-2019, due to convenience it offers in packaging

- Hypermarkets and Supermarkets was the leading distribution channel for Hot Drinks product and accounted for 54.6% distribution share in 2014

Synopsis
The report on the Hot Drinks sector in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types, closures, and information on category level distribution and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot Drinks, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, private label growth analysis during 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: usage of different packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging materials: flexible packaging, rigid plastics, rigid metal and others; containers: tray, tub, foil and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Hot Drinks consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

【レポートの目次】

Introduction
Report introduction and definitions
Market Overview
Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
National retail and foodservice figures – Key Takeouts
Market value and volume for the Brazil Hot Drinks market
Historical and projected consumption in the Brazil Hot Drinks market
Degree of trade up/down-trade in the Brazil Hot Drinks market
Market volume of Brazil Hot Drinks by category
Historical and project market value of Brazil Hot Drinks by category
Winners and losers in the Brazil Hot Drinks market
Segment share of the category and change in market share in the Brazil Hot Drinks market
Category level pricing in the Brazil Hot Drinks market
Retailer and packaging
Leading retailers in the Brazil food market
Leading distribution channels in the Brazil Hot Drinks market
Leading distribution channels by category in the Brazil Hot Drinks market
Brazil Hot Drinks market by type of packaging
Brazil Hot Drinks market by type of packaging closure/outer
Brazil Hot Drinks market by type of packaging, forecasted
Private label performance compared to national brands in the Brazil Hot Drinks market
Leading companies in the Brazil Hot Drinks market by category
Leading brands in the Brazil Hot Drinks market by category
Consumer trend analysis
Canadean’s consumer trend framework and explanation of the sub-trends
For key trends in the Brazil Hot Drinks market
How the trend is influencing consumption in the Brazil Hot Drinks market
How to target the trend in the Brazil Hot Drinks market
How the trend will evolve in the Brazil Hot Drinks market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption
Innovation examples
New product examples launched in the Brazil Hot Drinks market
Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

Table 1: Country indicators - overall beverages value and volume, 2014
Table 2: Market value analysis in BRL and USD, 2009-2019
Table 3: Market volume growth analysis, 2014-2019
Table 4: Average prices (BRL) by category, 2014
Table 5: Segment level analysis by category, 2014
Table 6: Leading retailers and store count
Table 7: Leading brands by category, 2014

Figure 1: Macro economic analysis: GDP per capita, Population , CPI(2009-2014), Age Profile (2014)
Figure 2: Foodservice transactions by sectors, profit and cost, 2014
Figure 3: Market value (BRL, USD) and volume analysis, 2009-2019
Figure 4: Consumers purchase behavior - Trading up/down, 2014
Figure 5: Market volume share analysis by categories, 2014
Figure 6: Growth analysis by category, 2009-2019
Figure 7: Change in market share by category, 2014-2019
Figure 8: Leading distribution channels, overall beverages, 2010-2013
Figure 9: Leading distribution channels by category, 2014
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 11: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 12: Brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014
Figure 14: Examples - new product development

【掲載企業】

D.E.Master Blenders 1753
3Coracoes
Nestle S.A.
Mellita Group
Cacique De Cafe Soluvel Cia
The Coca Cola Company
Unilever PLC
Ahmad Tea
Shefa
Pepsico Inc
Grupo Pao de Acucar
Carrefour
Wal-Mart Brasil Ltda
Cencosud Brasil commercial Ltda
Companhia Brasil Comercio e Industria

【免責事項】
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