ポルトガルの菓子類市場:消費者およびマーケットインサイト

◆英語タイトル:Consumer and Market Insights: Confectionery Market in Portugal
◆商品コード:CS1853MF
◆発行会社(リサーチ会社):Canadean
◆発行日:2015年3月24日
◆ページ数:42
◆レポート言語:英語
◆レポート形式:PDF
◆納品方法:Eメール
◆調査対象地域:ポルトガル
◆産業分野:食品
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【レポートの概要】

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Portuguese Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- Economic recovery will help sustain demand in consumer goods market in Portugal

- The Chocolate category has the highest volume share in the Portugal’ Confectionery market.

- Hypermarkets and Supermarkets is the largest distribution channel in both the Portugal’s Food sector and Confectionery market.

- Flexible Packaging is the most used packaging material in the Confectionery market.

Synopsis
This report brings together market data to provide a comprehensive brief of the Confectionery sector in Portugal and allows for the identification of key growth opportunities across major Confectionery categories. It provides a snapshot of the Food Retail landscape in the country and market share of the key distribution channels. The report also includes Packaging overview and brand share data of the Confectionery market in Portugal.

Reasons To Buy
This overview of the consumer and market dynamics of the Portugal’s Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market.

【レポートの目次】

Introduction
– Report Scope

Country Context
– Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
– National retail and foodservice figures – Key Takeouts

Market Overview
– Market value and volume for the Portugal Confectionery market
– Historical and projected consumption in the Portugal Confectionery market
– Degree of trade up/down-trade in the Portugal Confectionery market
– Market volume of Portugal Confectionery by category
– Historical and project market value of Portugal Confectionery by category
– Winners and losers in the Portugal Confectionery market
– Average category level pricing in the Portugal Confectionery market
– Segment share of the category and change in market share in the Portugal Confectionery market

Retail Landscape and Key Distribution Channels
– Leading retailers in the Portugal food market
– Leading distribution channels in the Portugal Confectionery market
– Leading distribution channels by category in the Portugal Confectionery market

Packaging
– Portugal Confectionery market by type of packaging
– Portugal Confectionery market by type of packaging closure/outer
– Portugal Confectionery market by type of packaging, forecasted

Brand and Private Label Share
– Penetration of private label, by categories, in the Portugal Confectionery market
– Private label performance compare to national brands in the Portugal Confectionery market
– Leading brands in the Portugal Confectionery market by category

Appendix
– Country context
– Sector overview
– Category data
– Segment data
– Packaging data
– Category definitions
– Segment definitions
– Channel definitions
– Methodology
– About Canadean



【掲載企業】

Aldi
Auchan
Bolama
E. Leclerc

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