中国の菓子類市場:消費者およびマーケットインサイト

◆英語タイトル:Consumer and Market Insights: Confectionery Market in China
◆商品コード:CS1828MF
◆発行会社(リサーチ会社):Canadean
◆発行日:2015年5月31日
◆ページ数:109
◆レポート形式:英語 / PDF
◆納品方法:Eメール
◆調査対象地域:中国
◆産業分野:食品
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【レポートの概要】

Summary
The Consumer and Market Insights: Confectionery Market in China report analyzes market data, demographic consumption patterns and the key trends driving the category. The report highlights innovative new product development that effectively targets the most pertinent consumer needs, and offers strategic recommendations to capitalize on evolving consumer behaviors.

Key Findings
- Rapid growth in the market’s value and volume is forecast to continue as Chinese consumers continue to treat themselves to Confectionery

- Confectionery products are seen as the ‘go-to’ products for relaxation purposes; this will be increasingly important as the challenge of balancing work and leisure time becomes more stressful for Chinese consumers

- Consumers are unwilling to compromise on the taste and quality aspect of Confectionery products, meaning manufacturers need to emphasize ingredients and formulations on pack and in advertising

Synopsis
This report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

Get access to:

- Figures that showcase the number of times consumers of different age groups and gender consume Confectionery, as well as identifying whether these demographic groups “over” consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).

- A study of market value and volumes from 2009-2019, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will develop over the next five years.

- The degree of influence that Canadean’s 20 key consumer trends have on Confectionery consumption, with granular analysis on the extent that the degree of influences varies by gender, age, wealth and leisure.

- Analysis of how consumer needs will evolve in the short-to-medium term future and recommended actions on how to adapt to these evolving needs.

- International and China-specific product innovation examples targeting key consumer needs -compare your products against top performers.

Reasons To Buy
- Get access to Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking which offers exclusive insight into the Confectionery market

- Quantify the influence of 20 consumption motivations in the Confectionery sector to get a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Analyse category, brand and packaging dynamics and how to compete with market leaders to provide a competitive edge to product launches

【レポートの目次】

Introduction
– Classifications and definitions
– Methodology

Market Overview
– Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
– National retail and foodservice figures – Key Takeouts
– Market value and volume for the China Confectionery market
– Historical and projected sales in the China Confectionery market
– Degree of trade up/down-trade in the China Confectionery market
– Comparison of China Confectionery market compared to other key countries
– Market volume of China Confectionery by category
– Historical and project market value of China Confectionery by category
– Winners and losers in the China Confectionery market
– Segment share of the category and change in market share in the China Confectionery market
– Penetration of private label, by categories, in the China Confectionery market
– Private label performance compare to national brands in the China Confectionery market
– Leading companies in the China Confectionery market by category
– Leading brands in the China Confectionery market by category

Retailer and packaging
– Leading retailers in the China food market
– Leading distribution channels in the China Confectionery market
– Leading distribution channels by category in the China Confectionery market
– China Confectionery market by type of packaging
– China Confectionery market by type of packaging closure/outer
– China Confectionery market by type of packaging, forecasted

Demographic cohort consumption patterns
– Overall consumption occasions by age and gender in the China Confectionery market
– Private Label consumption occasions by age and gender in the China Confectionery market
– Under/Over-consumption levels in the China Confectionery market by gender and age
– Consumption frequency by type of consumer in the China Confectionery market by gender and age
– Private label consumption by age and gender and comparison to overall consumption levels in in the China Confectionery market

Consumer trend analysis
– Degree of influence that consumer trends have on volume consumption in the China Confectionery market
– Market volume of the China Confectionery market by category and trend
– For leading trends in the China Confectionery market
– Degree of influence trend has on volume by consumption by key demographic
– How the trend is influencing consumption in the China Confectionery market
– How to target the trend in the China Confectionery market
– How the trend will evolve in the China Confectionery market

Innovation examples
- New product examples launched in the China Confectionery market
- New product examples launched in the global Confectionery market

Actions and Recommendations
- How to successfully target key trends in the China Confectionery market

Appendix
– Explanation of trends
– Country context
– Sector overview
– Category data
– Segment data
– Packaging data
– Category definitions
– Segment definitions
– Channel definition



【掲載企業】

Mondolez International Inc.
Nestlé
Mars Inc.
Beijing Sister MA Food Co. Ltd
Fujian Yake Food Co. Ltd
Orion Confectionery
Fererro SpA
Perfetti Van Melle
China Resources
RT Mart
Wal-Mart China
Lianhua Supermarkets
Carrefour
Desun Food
Sweet Treats
Shantou Liantong Foods Co.
Jelly Belly
Russell Stover Candies
Wrigley's

【免責事項】
http://www.globalresearch.jp/disclaimer

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