香港の乳製品市場:消費者およびマーケットインサイト

Canadeanが発行した調査報告書(CS1736MF)
◆英語タイトル:Consumer and Market Insights: Dairy Market in Hong Kong
◆商品コード:CS1736MF
◆発行会社(リサーチ会社):Canadean
◆発行日:2015年1月31日
◆ページ数:60
◆レポート形式:英語 / PDF
◆納品方法:Eメール
◆調査対象地域:香港
◆産業分野:食品
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【レポートの概要】

Summary
This report brings together consumer insight and market data to provide a comprehensive brief of Hong Kong’s Dairy market. This allows for the rapid identification of key growth opportunities across major Dairy Foods categories and their packaging.

Key Findings
- The Dairy Foods market in Hong Kong will register moderate growth in sales during 2014-2019. The GDP growth rate of Hong Kong showed an upward trend in 2014 after declining during 2011-2014

- Milk is the largest category in terms of both value and volume in the Dairy market including on-trade consumption.

- Soymilk and Soydrinks is forecast to be the fastest growing Off-Trade category during 2014-2019.

- Vitasoy, Kraft, Pura and Lurpack are the leading brands in the Dairy Foods market in Hong Kong

- Carton will be the most used container type during 2014-2019.

Synopsis
This report is based on market data to provide a comprehensive brief of the Dairy market in Hong Kong. It includes overall Dairy market value and volume analysis, on-trade and off-trade splits, category and segmental breakdown for nine Dairy Foods categories for the period 2009-2019.  The report also provides extensive brand share coverage, snapshot of the Food Retail landscape in the country, Distribution data covering key distribution channels including on-trade, and Dairy packaging in the country.

Reasons To Buy
This overview of the Dairy Market in Hong Kong allows new entrants and established companies to gain rapid and comprehensive insight into market value and volume, category analysis, brand shares, distribution channel data, and packaging.

【レポートの目次】

Introduction
– Report Scope

Country Context
– Macroeconomic indicators – Population and age structure, GDP and Consumer Price Index
– National retail and foodservice figures – Key Takeouts

Market Overview
– Market value and volume for the Hong Kong Dairy Food market
– Historical and projected consumption in the Hong Kong Dairy Food market
– Degree of trade up/down-trade in the Hong Kong Dairy Food market
– Market volume of Hong Kong Dairy Food by category
– Historical and project market value of Hong Kong Dairy Food by category
– Winners and losers in the Hong Kong Dairy Food market
– Average category level pricing in the Hong Kong Dairy Food market
– Segment share of the category and change in market share in the Hong Kong Dairy Food market

Retail Landscape and Key Distribution Channels
– Leading retailers in the Hong Kong food market
– Leading distribution channels in the Hong Kong Dairy Food market
– Leading distribution channels by category in the Hong Kong Dairy Food market

Packaging
– Hong Kong Dairy Food market by type of packaging
– Hong Kong Dairy Food market by type of packaging closure/outer
– Hong Kong Dairy Food market by type of packaging, forecasted

Brand and Private Label Share
– Penetration of private label, by categories, in the Hong Kong Dairy Food market
– Private label performance compare to national brands in the Hong Kong Dairy Food market
– Leading brands in the Hong Kong Dairy Food market by category

Appendix
– Country context
– Sector overview
– Category data
– Segment data
– Packaging data
– Category definitions
– Segment definitions
– Channel definitions
– Methodology
– About Canadean



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