マス・パーソナライゼーション:製品及びブランド戦略

Canadeanが発行した調査報告書(CS0629IS)
◆英語タイトル:Mass Personalization: product and branding strategies in order to serve increasingly demanding consumers
◆商品コード:CS0629IS
◆発行会社(リサーチ会社):Canadean
◆発行日:2015年10月31日
◆ページ数:86
◆レポート形式:英語 / PDF
◆納品方法:Eメール
◆調査対象地域:グローバル
◆産業分野:消費財
◆販売価格オプション(消費税別)
Single UserUSD7,995 ⇒換算¥903,435見積依頼/購入/質問フォーム
Site Price(同一国内共有可)USD15,990 ⇒換算¥1,806,870見積依頼/購入/質問フォーム
Enterprise Price(複数国内共有可)USD23,985 ⇒換算¥2,710,305見積依頼/購入/質問フォーム
販売価格オプションの説明はこちらでご利用ガイドはこちらでご確認いただけます。
※お支払金額は「換算金額(日本円)+消費税+配送料(Eメール納品は無料)」です。
※本体価格が¥30,000未満のレポートにつきましては、ハンドリングチャージ¥5,000が別途かかります。
※Eメールによる納品の場合、通常ご注文当日~2日以内に納品致します。
※レポート納品後、納品日+5日以内に請求書を発行し、お客様宛に郵送いたしますので、請求書発行日より2ヶ月以内に銀行振込にて支払をお願いします。
※上記の日本語題名はH&Iグローバルリサーチが翻訳したものです。英語版原本には日本語表記はありません。
※為替レートは適宜修正・更新しております。リアルタイム更新ではありません。
※弊社H&Iグローバルリサーチ株式会社はCanadean社の日本における正規代理店です。同社発行の市場リサーチレポート及びリサーチサービスに関するお問い合わせは弊社までお願い致します。Canadean社の概要及び新刊レポートはこちらでご確認いただけます。

【レポートの概要】

Summary
Personalization offers an important growth area for brands across Food, Drinks and Cosmetics and Toiletries. However, the right Personalization strategy is needed or brands risk personalizing products in a way that will only interest a niche audience. As consumers become overwhelmed and fatigued with the abundance of products presented on retail shelves, manufacturers need to come up with ever more unusual and eye catching products and experiences in order to differentiate themselves. In food and beverage, personalization should be used to offer novelty, such as pushing the boundaries of the extreme and helping consumers make the product their own. In personal care, personalization is more about providing better results; with a third of global consumers feeling that their needs in personal care are not understood, there is an opportunity for manufacturers for further personalization.

Key Findings
- Providing “right-for-me” products and experience currency are some of the most effective ways personalization offers growth opportunities across CPG markets

- 32% of global consumers feel that personal care manufacturers do not fully understand their needs, pointing out to an opportunity for further personalization to target their needs more closely

- When it comes to food and beverage, personalization is mostly about fun and novel experiences, however, when it comes to personal care, it is more about efficacy

- Across all food categories, consumers are the most likely to look for personalization in Dairy and Soy

- In personal care, mass personalization will be especially successful in Skincare and Make-up sectors, motivating over a fifth of their consumption

Synopsis
Mass Personalization: product and branding strategies in order to serve increasingly demanding consumers identifies the key trends driving the demand for mass personalization and shows how to tap into them, especially as this is an important strategy to reach the crucial millennial age group. This will help manufacturers and retailers to launch products that create the “right-for-me” feeling and successfully attract consumers’ attention.

What else does this report offer?

- Identifies key consumption motivators behind consumers’ desire for personalized products and consumption experiences

- Identifies key target groups and categories

- Explains how to effectively target the desire for individualism in the personal care and food and beverage sectors

- Shows how to use personalization to add value by providing important benefits, such as the desire to maximize personal relationships with friends and family

- Product innovation examples targeting consumers need for individualism – see how market leaders are already targeting this trend

Reasons To Buy
- This report details the seven strategies manufacturers can use to target the new opportunities emerging in food, beverage, and personal care markets due to consumers growing desire for individualism.

- This report shows how to align products with the key need states of the consumers who are looking for tailored products

- Find out what type of personalized products consumers are looking for, why, and what they will be looking for in the next few years. Product examples and key recommendations will help you derive key strategies in areas such as formulation and packaging.

- Product analysis highlights proven product strategies you can adapt to your category before your competitors

【レポートの目次】

Personalization is a blurred concept
The perception of what personalization means is constantly evolving
Brands should consider personalization to differentiate themselves from competition
Young Adults present a robust target audience for personalization
Consumers want value added and interaction from the products and brands that they buy
Personalization is used as a tool to make shopping more interactive
Consumers are looking for innovations across all categories
Personalization should be used as a tool to offer better value for money
How to use personalization to create novelty in food and drink
Personalization should be used to push the boundaries of the extreme
Personalization allows consumers to feel in control
Personalization is about making something your own
Consumers want products they feel better represent their identity
How to use personalization to maximize efficiency in personal care
Efficacy and maximizing appearance are extremely important for consumers
Novel and fun experiences create emotive connection with the product
The next wave of personalization will make greater use of 3D printing, social media analysis, and quicker and cheaper DNA tests
Appendix



【掲載企業】

Art Visage
Boots
Cadbury
Cellotape
Cereal Killer Café
Coca-Cola
Createmychocolate
Diageo
Foreo
Geneu Cosmetics
Graze
Gud Fud
IC lab
Iloveskininc
L'Oréal
Mary Kay
Medea
Mink
Mixmyown
Nivea
Pot Noodle
ShampYou
Sip and Learn
Starbucks
Subway
The Ripple Maker
The Vermont Novelty Toaster Corporation
Theranos
Thornton's

【免責事項】
http://www.globalresearch.jp/disclaimer

★リサーチレポート[ マス・パーソナライゼーション:製品及びブランド戦略(Mass Personalization: product and branding strategies in order to serve increasingly demanding consumers)]についてメールでお問い合わせはこちらでお願いします。


◆H&Iグローバルリサーチのお客様(例)◆