CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.4. Market dynamics
3.4.1. Drivers
3.4.2. Restraints
3.4.3. Opportunities
CHAPTER 4: LOYALTY MANAGEMENT MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Customer Retention
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Customer Loyalty
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
4.4. Channel Loyalty
4.4.1. Key market trends, growth factors and opportunities
4.4.2. Market size and forecast, by region
4.4.3. Market share analysis by country
CHAPTER 5: LOYALTY MANAGEMENT MARKET, BY ENTERPRISE SIZE
5.1. Overview
5.1.1. Market size and forecast
5.2. Large Enterprise
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Small and Medium-sized Enterprise
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
CHAPTER 6: LOYALTY MANAGEMENT MARKET, BY INDUSTRY VERTICAL
6.1. Overview
6.1.1. Market size and forecast
6.2. Retail
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. BFSI
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Travel and Hospitality
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Manufacturing
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
6.6. IT and Telecom
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market share analysis by country
6.7. Media and Entertainment
6.7.1. Key market trends, growth factors and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market share analysis by country
6.8. Healthcare
6.8.1. Key market trends, growth factors and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market share analysis by country
6.9. Others
6.9.1. Key market trends, growth factors and opportunities
6.9.2. Market size and forecast, by region
6.9.3. Market share analysis by country
CHAPTER 7: LOYALTY MANAGEMENT MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by Type
7.2.3. Market size and forecast, by Enterprise Size
7.2.4. Market size and forecast, by Industry Vertical
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by Type
7.2.5.1.2. Market size and forecast, by Enterprise Size
7.2.5.1.3. Market size and forecast, by Industry Vertical
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by Type
7.2.5.2.2. Market size and forecast, by Enterprise Size
7.2.5.2.3. Market size and forecast, by Industry Vertical
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by Type
7.3.3. Market size and forecast, by Enterprise Size
7.3.4. Market size and forecast, by Industry Vertical
7.3.5. Market size and forecast, by country
7.3.5.1. UK
7.3.5.1.1. Market size and forecast, by Type
7.3.5.1.2. Market size and forecast, by Enterprise Size
7.3.5.1.3. Market size and forecast, by Industry Vertical
7.3.5.2. Germany
7.3.5.2.1. Market size and forecast, by Type
7.3.5.2.2. Market size and forecast, by Enterprise Size
7.3.5.2.3. Market size and forecast, by Industry Vertical
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by Type
7.3.5.3.2. Market size and forecast, by Enterprise Size
7.3.5.3.3. Market size and forecast, by Industry Vertical
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by Type
7.3.5.4.2. Market size and forecast, by Enterprise Size
7.3.5.4.3. Market size and forecast, by Industry Vertical
7.3.5.5. Spain
7.3.5.5.1. Market size and forecast, by Type
7.3.5.5.2. Market size and forecast, by Enterprise Size
7.3.5.5.3. Market size and forecast, by Industry Vertical
7.3.5.6. Rest of Europe
7.3.5.6.1. Market size and forecast, by Type
7.3.5.6.2. Market size and forecast, by Enterprise Size
7.3.5.6.3. Market size and forecast, by Industry Vertical
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by Type
7.4.3. Market size and forecast, by Enterprise Size
7.4.4. Market size and forecast, by Industry Vertical
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by Type
7.4.5.1.2. Market size and forecast, by Enterprise Size
7.4.5.1.3. Market size and forecast, by Industry Vertical
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast, by Type
7.4.5.2.2. Market size and forecast, by Enterprise Size
7.4.5.2.3. Market size and forecast, by Industry Vertical
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by Type
7.4.5.3.2. Market size and forecast, by Enterprise Size
7.4.5.3.3. Market size and forecast, by Industry Vertical
7.4.5.4. Australia
7.4.5.4.1. Market size and forecast, by Type
7.4.5.4.2. Market size and forecast, by Enterprise Size
7.4.5.4.3. Market size and forecast, by Industry Vertical
7.4.5.5. South Korea
7.4.5.5.1. Market size and forecast, by Type
7.4.5.5.2. Market size and forecast, by Enterprise Size
7.4.5.5.3. Market size and forecast, by Industry Vertical
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Market size and forecast, by Type
7.4.5.6.2. Market size and forecast, by Enterprise Size
7.4.5.6.3. Market size and forecast, by Industry Vertical
7.5. Latin America
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by Type
7.5.3. Market size and forecast, by Enterprise Size
7.5.4. Market size and forecast, by Industry Vertical
7.5.5. Market size and forecast, by country
7.5.5.1. Brazil
7.5.5.1.1. Market size and forecast, by Type
7.5.5.1.2. Market size and forecast, by Enterprise Size
7.5.5.1.3. Market size and forecast, by Industry Vertical
7.5.5.2. Argentina
7.5.5.2.1. Market size and forecast, by Type
7.5.5.2.2. Market size and forecast, by Enterprise Size
7.5.5.2.3. Market size and forecast, by Industry Vertical
7.5.5.3. Colombia
7.5.5.3.1. Market size and forecast, by Type
7.5.5.3.2. Market size and forecast, by Enterprise Size
7.5.5.3.3. Market size and forecast, by Industry Vertical
7.5.5.4. Rest of Latin America
7.5.5.4.1. Market size and forecast, by Type
7.5.5.4.2. Market size and forecast, by Enterprise Size
7.5.5.4.3. Market size and forecast, by Industry Vertical
7.6. Middle East and Africa
7.6.1. Key market trends, growth factors and opportunities
7.6.2. Market size and forecast, by Type
7.6.3. Market size and forecast, by Enterprise Size
7.6.4. Market size and forecast, by Industry Vertical
7.6.5. Market size and forecast, by country
7.6.5.1. Saudi Arabia
7.6.5.1.1. Market size and forecast, by Type
7.6.5.1.2. Market size and forecast, by Enterprise Size
7.6.5.1.3. Market size and forecast, by Industry Vertical
7.6.5.2. South Africa
7.6.5.2.1. Market size and forecast, by Type
7.6.5.2.2. Market size and forecast, by Enterprise Size
7.6.5.2.3. Market size and forecast, by Industry Vertical
7.6.5.3. UAE
7.6.5.3.1. Market size and forecast, by Type
7.6.5.3.2. Market size and forecast, by Enterprise Size
7.6.5.3.3. Market size and forecast, by Industry Vertical
7.6.5.4. Rest of Middle East And Africa
7.6.5.4.1. Market size and forecast, by Type
7.6.5.4.2. Market size and forecast, by Enterprise Size
7.6.5.4.3. Market size and forecast, by Industry Vertical
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2022
CHAPTER 9: COMPANY PROFILES
9.1. IBM
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. SAP SE
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.2.7. Key strategic moves and developments
9.3. Oracle Corporation
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.3.6. Business performance
9.3.7. Key strategic moves and developments
9.4. Brierley+Partners
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.4.7. Key strategic moves and developments
9.5. Capillary Technologies
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.5.7. Key strategic moves and developments
9.6. Annex Cloud
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Business performance
9.6.7. Key strategic moves and developments
9.7. Apex Loyalty
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.7.6. Business performance
9.7.7. Key strategic moves and developments
9.8. Bond Brand Loyalty Inc.
9.8.1. Company overview
9.8.2. Key executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Business performance
9.8.7. Key strategic moves and developments
9.9. Epsilon Data Management, LLC.
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.9.7. Key strategic moves and developments
9.10. Comarch SA
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.10.7. Key strategic moves and developments
| ※参考情報 ロイヤルティ管理とは、顧客のロイヤルティ、つまり「忠誠心」を高めるための戦略や手法を指します。企業が顧客に対して信頼感や愛着を築くことで、リピート購入を促し、ブランドへの忠誠心を育てることが目的です。このような管理手法は、特に競争が激しい市場で重要となります。顧客が選ぶべき選択肢が多数存在する場合、ロイヤルティの高い顧客を持つことは企業の持続的な成功に寄与します。 ロイヤルティ管理にはいくつかの種類があります。一つ目は、ポイントプログラムです。これは、顧客が商品やサービスを購入するたびにポイントを付与し、一定のポイントが貯まると特典や割引と交換できるシステムです。ポイントプログラムは簡単に実施でき、顧客に対する動機付けとして非常に効果的です。 二つ目は、メンバーシップ制度です。特定の条件を満たした顧客に対し、特別なメンバーシップを付与し、通常よりもお得な価格や限定商品へのアクセスを提供します。メンバーシップ制度は顧客のロイヤルティを高めるだけでなく、特別感を演出することができます。 三つ目は、誕生日特典やサプライズギフトなどの個別対応です。顧客の個々の情報や趣味に基づいた特典を提供することで、特別感を持たせることができ、顧客との関係を強化します。 ロイヤルティ管理の用途は多岐にわたります。まず、顧客データの収集と分析です。企業は顧客の嗜好や購買履歴を把握することで、より適切なサービスや商品を提供できます。次に、マーケティング施策の立案です。顧客のロイヤルティが向上すると、新たな顧客を獲得するためのマーケティング活動も成功しやすくなります。 さらに、ロイヤルティプログラムは口コミやリファラルを促進します。ロイヤルティの高い顧客は、自然とブランドを他者に推薦する傾向が強く、これにより新規顧客の獲得が容易になります。また、ロイヤルティ管理はカスタマーサポートの向上にも寄与します。顧客からのフィードバックを設けることで、問題点を解決し、全体として顧客満足度を向上させることができます。 関連技術としては、CRM（顧客関係管理）システムが挙げられます。CRMは、顧客の情報を一元的に管理し、顧客との関係を深めるためのツールです。これにより、顧客の行動分析やセグメンテーションが容易になり、ターゲットに応じたマーケティング戦略を策定することが可能です。 また、データ分析技術も重要です。AI（人工知能）やビッグデータを活用することで、顧客の行動パターンを予測し、効果的な施策を打つことができます。たとえば、購買履歴やウェブサイトの訪問履歴を分析し、特定の顧客に対してパーソナライズされたオファーを提案することができます。 加えて、モバイルアプリケーションもロイヤルティ管理において重要な役割を果たしています。多くの企業が専用のアプリを開発し、ポイント獲得、特典の提示、コミュニケーションの容易さを提供しています。これにより、顧客はいつでもどこでも企業の情報にアクセスできるようになり、利便性が向上します。 最後に、ソーシャルメディアもロイヤルティ管理における重要な要素です。企業はSNSを通じて顧客と直接対話することができ、顧客の声をリアルタイムで受け取ることができます。また、ソーシャルメディア上でのキャンペーンやプロモーション活動を通じて、ブランドの認知度を向上させることも可能です。 ロイヤルティ管理は、顧客との関係を深め、企業の成長を促進するための戦略的な手法であり、さまざまな手段や技術を駆使して実施されるものです。顧客の信頼を得ることが、今後ますます重要になってくるでしょう。 |
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