1. Preface
    1.1. Market Definition and Scope
    1.2. Market Segmentation
    1.3. Key Research Objectives
    1.4. Research Highlights
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
    5.1. Market Dynamics
        5.1.1. Drivers
        5.1.2. Restraints
        5.1.3. Opportunities
    5.2. Key Trends Analysis
        5.2.1. Demand Side Analysis
        5.2.2. Supply Side Analysis
    5.3. Key Market Indicators
        5.3.1. Overall Home Fragrance Market Overview
    5.4. Industry SWOT Analysis
    5.5. Raw Material Analysis
    5.6. Porter’s Five Forces Analysis
    5.7. Value Chain Analysis
    5.8. COVID-19 Impact Analysis
    5.9. Global Home Fragrance Market Analysis and Forecast, 2017 – 2031
        5.9.1. Market Revenue Projections (US$ Mn)
        5.9.2. Market Volume Projections (Thousand Units)
6. Global Home Fragrance Market Analysis and Forecast, By Product Type
    6.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
        6.1.1. Incense Sticks
        6.1.2. Sprayers
        6.1.3. Diffusers
        6.1.4. Fresh Gel
        6.1.5. Essential Oils
        6.1.6. Potpourris
    6.2. Incremental Opportunity, By Product Type
7. Global Home Fragrance Market Analysis and Forecast, By Category
    7.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
        7.1.1. Warm
        7.1.2. Woody
        7.1.3. Oriental
        7.1.4. Fresh
        7.1.5. Floral
    7.2. Incremental Opportunity, By Category
8. Global Home Fragrance Market Analysis and Forecast, By Mode of Function
    8.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
        8.1.1. Conventional
        8.1.2. Automated
    8.2. Incremental Opportunity, By Mode of Function
9. Global Home Fragrance Market Analysis and Forecast, By Product Form
    9.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
        9.1.1. Oil
        9.1.2. Gel
        9.1.3. Liquid
        9.1.4. Flammable Solid
    9.2. Incremental Opportunity, By Product Form
10. Global Home Fragrance Market Analysis and Forecast, By Ingredients
    10.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
        10.1.1. Natural
        10.1.2. Synthetic
    10.2. Incremental Opportunity, By Ingredients
11. Global Home Fragrance Market Analysis and Forecast, By Price
    11.1. Global Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
        11.1.1. High
        11.1.2. Medium
        11.1.3. Low
    11.2. Incremental Opportunity, By Price
12. Global Home Fragrance Market Analysis and Forecast, by Distribution Channel
    12.1. Global Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
        12.1.1. Online
            12.1.1.1. Company owned websites
            12.1.1.2. E-commerce websites
        12.1.2. Offline
            12.1.2.1. Hypermarkets/Supermarkets
            12.1.2.2. Specialty Stores
            12.1.2.3. Drug Stores
            12.1.2.4. Other Retail Stores
    12.2. Incremental Opportunity, by Distribution Channel
13. Global Home Fragrance Market Analysis and Forecast, by Region
    13.1. Global Home Fragrance Market(US$ Mn and Thousand Units), by Region, 2017 – 2031
        13.1.1. North America
        13.1.2. Europe
        13.1.3. Asia Pacific
        13.1.4. Middle East & Africa
        13.1.5. South America
    13.2. Incremental Opportunity, by Region
14. North America Home Fragrance Market Analysis and Forecast
    14.1. Regional Snapshot
    14.2. Price Trend Analysis
        14.2.1. Weighted Average Selling Price (US$)
    14.3. Demographic Overview
    14.4. Key Brands Analysis
    14.5. Consumer Buying Behavior Analysis
    14.6. Key Trends Analysis
        14.6.1. Demand Side Analysis
        14.6.2. Supply Side Analysis
    14.7. Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
        14.7.1. Incense Sticks
        14.7.2. Sprayers
        14.7.3. Diffusers
        14.7.4. Fresh Gel
        14.7.5. Essential Oils
        14.7.6. Potpourris
    14.8. Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
        14.8.1. Warm
        14.8.2. Woody
        14.8.3. Oriental
        14.8.4. Fresh
        14.8.5. Floral
    14.9. Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
        14.9.1. Conventional
        14.9.2. Automated
    14.10. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
        14.10.1. Oil
        14.10.2. Gel
        14.10.3. Liquid
        14.10.4. Flammable Solid
    14.11. Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
        14.11.1. Natural
        14.11.2. Synthetic
    14.12. Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
        14.12.1. High
        14.12.2. Medium
        14.12.3. Low
    14.13. Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
        14.13.1. Online
            14.13.1.1. Company owned websites
            14.13.1.2. E-commerce websites
        14.13.2. Offline
            14.13.2.1. Hypermarkets/Supermarkets
            14.13.2.2. Specialty Stores
            14.13.2.3. Drug Stores
            14.13.2.4. Other Retail Stores
    14.14. Home Fragrance Market(US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 – 2031
        14.14.1. U.S.
        14.14.2. Canada
        14.14.3. Rest of North America
    14.15. Incremental Opportunity Analysis
15. Europe Home Fragrance Market Analysis and Forecast
    15.1. Regional Snapshot
    15.2. Price Trend Analysis
        15.2.1. Weighted Average Selling Price (US$)
    15.3. Demographic Overview
    15.4. Key Brands Analysis
    15.5. Consumer Buying Behavior Analysis
    15.6. Key Trends Analysis
        15.6.1. Demand Side Analysis
        15.6.2. Supply Side Analysis
    15.7. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
        15.7.1. Oil
        15.7.2. Gel
        15.7.3. Liquid
        15.7.4. Flammable Solid
    15.8. Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
        15.8.1. Incense Sticks
        15.8.2. Sprayers
        15.8.3. Diffusers
        15.8.4. Fresh Gel
        15.8.5. Essential Oils
        15.8.6. Potpourris
    15.9. Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
        15.9.1. Warm
        15.9.2. Woody
        15.9.3. Oriental
        15.9.4. Fresh
        15.9.5. Floral
    15.10. Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
        15.10.1. Conventional
        15.10.2. Automated
    15.11. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
        15.11.1. Oil
        15.11.2. Gel
        15.11.3. Liquid
        15.11.4. Flammable Solid
    15.12. Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
        15.12.1. Natural
        15.12.2. Synthetic
    15.13. Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
        15.13.1. High
        15.13.2. Medium
        15.13.3. Low
    15.14. Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
        15.14.1. Online
            15.14.1.1. Company owned websites
            15.14.1.2. E-commerce websites
        15.14.2. Offline
            15.14.2.1. Hypermarkets/Supermarkets
            15.14.2.2. Specialty Stores
            15.14.2.3. Drug Stores
            15.14.2.4. Other Retail Stores
    15.15. Home Fragrance Market(US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 – 2031
        15.15.1. U.K.
        15.15.2. Germany
        15.15.3. France
        15.15.4. Rest of Europe
    15.16. Incremental Opportunity Analysis
16. Asia Pacific Home Fragrance Market Analysis and Forecast
    16.1. Regional Snapshot
    16.2. Price Trend Analysis
        16.2.1. Weighted Average Selling Price (US$)
    16.3. Demographic Overview
    16.4. Key Brands Analysis
    16.5. Consumer Buying Behavior Analysis
    16.6. Key Trends Analysis
        16.6.1. Demand Side Analysis
        16.6.2. Supply Side Analysis
    16.7. Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
        16.7.1. Incense Sticks
        16.7.2. Sprayers
        16.7.3. Diffusers
        16.7.4. Fresh Gel
        16.7.5. Essential Oils
        16.7.6. Potpourris
    16.8. Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
        16.8.1. Warm
        16.8.2. Woody
        16.8.3. Oriental
        16.8.4. Fresh
        16.8.5. Floral
    16.9. Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
        16.9.1. Conventional
        16.9.2. Automated
    16.10. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
        16.10.1. Oil
        16.10.2. Gel
        16.10.3. Liquid
        16.10.4. Flammable Solid
    16.11. Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
        16.11.1. Natural
        16.11.2. Synthetic
    16.12. Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
        16.12.1. High
        16.12.2. Medium
        16.12.3. Low
    16.13. Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
        16.13.1. Online
            16.13.1.1. Company owned websites
            16.13.1.2. E-commerce websites
        16.13.2. Offline
            16.13.2.1. Hypermarkets/Supermarkets
            16.13.2.2. Specialty Stores
            16.13.2.3. Drug Stores
            16.13.2.4. Other Retail Stores
    16.14. Home Fragrance Market(US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 – 2031
        16.14.1. China
        16.14.2. India
        16.14.3. Japan
        16.14.4. Rest of Asia Pacific
    16.15. Incremental Opportunity Analysis
17. Middle East & Africa Home Fragrance Market Analysis and Forecast
    17.1. Regional Snapshot
    17.2. Price Trend Analysis
        17.2.1. Weighted Average Selling Price (US$)
    17.3. Demographic Overview
    17.4. Key Brands Analysis
    17.5. Consumer Buying Behavior Analysis
    17.6. Key Trends Analysis
        17.6.1. Demand Side Analysis
        17.6.2. Supply Side Analysis
    17.7. Consumer Buying Behavior Analysis
    17.8. Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
        17.8.1. Incense Sticks
        17.8.2. Sprayers
        17.8.3. Diffusers
        17.8.4. Fresh Gel
        17.8.5. Essential Oils
        17.8.6. Potpourris
    17.9. Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
        17.9.1. Warm
        17.9.2. Woody
        17.9.3. Oriental
        17.9.4. Fresh
        17.9.5. Floral
    17.10. Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
        17.10.1. Conventional
        17.10.2. Automated
    17.11. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
        17.11.1. Oil
        17.11.2. Gel
        17.11.3. Liquid
        17.11.4. Flammable Solid
    17.12. Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
        17.12.1. Natural
        17.12.2. Synthetic
    17.13. Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
        17.13.1. High
        17.13.2. Medium
        17.13.3. Low
    17.14. Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
        17.14.1. Online
            17.14.1.1. Company owned websites
            17.14.1.2. E-commerce websites
        17.14.2. Offline
            17.14.2.1. Hypermarkets/Supermarkets
            17.14.2.2. Specialty Stores
            17.14.2.3. Drug Stores
            17.14.2.4. Other Retail Stores
    17.15. Home Fragrance Market(US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 – 2031
        17.15.1. GCC
        17.15.2. South Africa
        17.15.3. Rest of Middle East & Africa
    17.16. Incremental Opportunity Analysis
18. South America Home Fragrance Market Analysis and Forecast
    18.1. Regional Snapshot
    18.2. Price Trend Analysis
        18.2.1. Weighted Average Selling Price (US$)
    18.3. Demographic Overview
    18.4. Key Brands Analysis
    18.5. Consumer Buying Behavior Analysis
    18.6. Key Trends Analysis
        18.6.1. Demand Side Analysis
        18.6.2. Supply Side Analysis
    18.7. Home Fragrance Market(US$ Mn and Thousand Units), By Product Type, 2017 – 2031
        18.7.1. Incense Sticks
        18.7.2. Sprayers
        18.7.3. Diffusers
        18.7.4. Fresh Gel
        18.7.5. Essential Oils
        18.7.6. Potpourris
    18.8. Home Fragrance Market(US$ Mn and Thousand Units), By Category, 2017 – 2031
        18.8.1. Warm
        18.8.2. Woody
        18.8.3. Oriental
        18.8.4. Fresh
        18.8.5. Floral
    18.9. Home Fragrance Market(US$ Mn and Thousand Units), By Mode of Function, 2017 – 2031
        18.9.1. Conventional
        18.9.2. Automated
    18.10. Home Fragrance Market(US$ Mn and Thousand Units), By Product Form, 2017 – 2031
        18.10.1. Oil
        18.10.2. Gel
        18.10.3. Liquid
        18.10.4. Flammable Solid
    18.11. Home Fragrance Market(US$ Mn and Thousand Units), By Ingredients, 2017 – 2031
        18.11.1. Natural
        18.11.2. Synthetic
    18.12. Home Fragrance Market(US$ Mn and Thousand Units), By Price, 2017 – 2031
        18.12.1. High
        18.12.2. Medium
        18.12.3. Low
    18.13. Home Fragrance Market(US$ Mn and Thousand Units), by Distribution Channel, 2017 – 2031
        18.13.1. Online
            18.13.1.1. Company owned websites
            18.13.1.2. E-commerce websites
        18.13.2. Offline
            18.13.2.1. Hypermarkets/Supermarkets
            18.13.2.2. Specialty Stores
            18.13.2.3. Drug Stores
            18.13.2.4. Other Retail Stores
    18.14. Home Fragrance Market(US$ Mn and Thousand Units) Forecast, By Country/Sub-region, 2017 – 2031
        18.14.1. Brazil
        18.14.2. Rest of South America
    18.15. Incremental Opportunity Analysis
19. Competition Landscape
    19.1. Market Player – Competition Dashboard
    19.2. Market Revenue Share Analysis (%), (2022)
    19.3. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Top Selling Products, Revenue, Strategy & Business Overview)
        19.3.1. 3M Company
            19.3.1.1. Company Overview
            19.3.1.2. Sales Area/Geographical Presence
            19.3.1.3. Top Selling Products
            19.3.1.4. Revenue
            19.3.1.5. Strategy & Business Overview
        19.3.2. Bridgewater Candle Company
            19.3.2.1. Company Overview
            19.3.2.2. Sales Area/Geographical Presence
            19.3.2.3. Top Selling Products
            19.3.2.4. Revenue
            19.3.2.5. Strategy & Business Overview
        19.3.3. Chanel
            19.3.3.1. Company Overview
            19.3.3.2. Sales Area/Geographical Presence
            19.3.3.3. Top Selling Products
            19.3.3.4. Revenue
            19.3.3.5. Strategy & Business Overview
        19.3.4. Esteban Paris
            19.3.4.1. Company Overview
            19.3.4.2. Sales Area/Geographical Presence
            19.3.4.3. Top Selling Products
            19.3.4.4. Revenue
            19.3.4.5. Strategy & Business Overview
        19.3.5. Godrej Consumer Products Limited
            19.3.5.1. Company Overview
            19.3.5.2. Sales Area/Geographical Presence
            19.3.5.3. Top Selling Products
            19.3.5.4. Revenue
            19.3.5.5. Strategy & Business Overview
        19.3.6. MINISO
            19.3.6.1. Company Overview
            19.3.6.2. Sales Area/Geographical Presence
            19.3.6.3. Top Selling Products
            19.3.6.4. Revenue
            19.3.6.5. Strategy & Business Overview
        19.3.7. Newell Brands
            19.3.7.1. Company Overview
            19.3.7.2. Sales Area/Geographical Presence
            19.3.7.3. Top Selling Products
            19.3.7.4. Revenue
            19.3.7.5. Strategy & Business Overview
        19.3.8. Procter & Gamble
            19.3.8.1. Company Overview
            19.3.8.2. Sales Area/Geographical Presence
            19.3.8.3. Top Selling Products
            19.3.8.4. Revenue
            19.3.8.5. Strategy & Business Overview
        19.3.9. Reckitt Benckiser Group
            19.3.9.1. Company Overview
            19.3.9.2. Sales Area/Geographical Presence
            19.3.9.3. Top Selling Products
            19.3.9.4. Revenue
            19.3.9.5. Strategy & Business Overview
        19.3.10. S.C. Johnson & Son Inc.
            19.3.10.1. Company Overview
            19.3.10.2. Sales Area/Geographical Presence
            19.3.10.3. Top Selling Products
            19.3.10.4. Revenue
            19.3.10.5. Strategy & Business Overview
        19.3.11. Copenhagen Candle Company Ltd
            19.3.11.1. Company Overview
            19.3.11.2. Sales Area/Geographical Presence
            19.3.11.3. Top Selling Products
            19.3.11.4. Revenue
            19.3.11.5. Strategy & Business Overview
        19.3.12. Other Key Players
            19.3.12.1. Company Overview
            19.3.12.2. Sales Area/Geographical Presence
            19.3.12.3. Top Selling Products
            19.3.12.4. Revenue
            19.3.12.5. Strategy & Business Overview
20. Go To Market Strategy
    20.1. Identification of Potential Market Spaces
        20.1.1. By Product Type
        20.1.2. By Category
        20.1.3. By Mode of Function
        20.1.4. By Product Form
        20.1.5. By Ingredients
        20.1.6. By Price
        20.1.7. By Distribution Channel
        20.1.8. By Region
    20.2. Understanding the Procurement Process of Customers
    20.3. Preferred Sales & Marketing Strategy
    20.4. Prevailing Market Risks
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