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コネクテッドTVの世界市場2023～2031：スクリーン大きさ別

◆英語タイトル：Connected TV Market (Screen Size: Less than 30 inches, 30 inches to 50 inches, 50 inches to 70 inches, and Above 70 inches) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2023-2031

Transparency Market Researchが発行した調査報告書（TMR23JUL054）◆商品コード：TMR23JUL054
◆発行会社（リサーチ会社）：Transparency Market Research
◆発行日：2023年5月
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❖ レポートの概要 ❖

Transparency Market Research社の当調査レポートでは、世界のコネクテッドTV市場規模が、2023年の125億ドルから2031年までに381億ドルに拡大し、予測期間中に年平均（CAGR）13.2%で成長すると推測しています。本書は、コネクテッドTVの世界市場について詳しく調査し、市場状況及び展望についてまとめています。序論、仮定、調査手法、エグゼクティブサマリー、市場概要、スクリーン大きさ別（30インチ以下、30インチ〜50インチ、50インチ〜70インチ、70インチ以上）分析、スクリーン別（曲線型、平面型）分析、解像度別（8K、4K、1,080p、その他）分析、ディスプレイ別（QLED、有機EL、LED、その他）分析、地域別（北米、ヨーロッパ、アジア太平洋、中東・アフリカ、南米）分析、競争状況、市場戦略など、以下の構成で掲載しています。また、市場参入企業として、Furrion, LLC、LG Electronics Inc.、Panasonic Corporation,、Samsung Electronics Co., Ltd.、Sansui Electric Co., Ltd.、Sanyo Electric Co., Ltd.、Sony Group Corporation、TCL Technology、Vizio Inc.、Xiaomi Corporationなどを含んでいます。
・序論
・仮定
・調査手法
・エグゼクティブサマリー
・市場概要
・世界のコネクテッドTV市場規模：スクリーン大きさ別
- 30インチ以下コネクテッドTVの市場規模
- 30インチ〜50インチコネクテッドTVの市場規模
- 50インチ〜70インチコネクテッドTVの市場規模
- 70インチ以上コネクテッドTVの市場規模
・世界のコネクテッドTV市場規模：スクリーン別
- 曲線型スクリーンの市場規模
- 平面型スクリーンの市場規模
・世界のコネクテッドTV市場規模：解像度別
- 8KコネクテッドTVの市場規模
- 4KコネクテッドTVの市場規模
- 1,080pコネクテッドTVの市場規模
- その他解像度の市場規模
・世界のコネクテッドTV市場規模：ディスプレイ別
- QLEDコネクテッドTVの市場規模
- 有機ELコネクテッドTVの市場規模
- LEDコネクテッドTVの市場規模
- その他ディスプレイの市場規模
・世界のコネクテッドTV市場規模：地域別
- 北米のコネクテッドTV市場規模
- ヨーロッパのコネクテッドTV市場規模
- アジア太平洋のコネクテッドTV市場規模
- 中東・アフリカのコネクテッドTV市場規模
- 南米のコネクテッドTV市場規模
・競争状況
・市場戦略

Connected TV Market – Scope of Report
TMR’s report on the global Connected TV market studies the past as well as the current growth trends and opportunities to gain valuable insights of the indicators of the market during the forecast period from 2023 to 2031. The report provides revenue of the global Connected TV market for the period 2017–2031, considering 2023 as the base year and 2031 as the forecast year. The report also provides the compound annual growth rate (CAGR %) of the global Connected TV market from 2023 to 2031.

The report has been prepared after an extensive research. Primary research involved bulk of the research efforts, wherein analysts carried out interviews with key opinion leaders, industry leaders, and opinion makers. Secondary research involved referring to key players’ product literature, annual reports, press releases, and relevant documents to understand the Connected TV market.

Secondary research also included Internet sources, statistical data from government agencies, websites, and trade associations. Analysts employed a combination of top-down and bottom-up approaches to study various attributes of the global Connected TV market.

The report includes an elaborate executive summary, along with a snapshot of the growth behavior of various segments included in the scope of the study. Moreover, the report throws light on the changing competitive dynamics in the global Connected TV market. These serve as valuable tools for existing market players as well as for entities interested in participating in the global Connected TV market.

The report delves into the competitive landscape of the global Connected TV market. Key players operating in the global Connected TV market have been identified and each one of these has been profiled in terms of various attributes. Company overview, financial standings, recent developments, and SWOT are the attributes of players in the global Connected TV market profiled in this report.

Key Questions Answered in Global Connected TV Market Report
• What is the sales/revenue generated by Connected TV across all regions during the forecast period?
• What are the opportunities in the global Connected TV market?
• What are the major drivers, restraints, opportunities, and threats in the market?
• Which regional market is set to expand at the fastest CAGR during the forecast period?
• Which segment is expected to generate the highest revenue globally in 2031?
• Which segment is projected to expand at the highest CAGR during the forecast period?
• What are the market positions of different companies operating in the global market?

Connected TV Market – Research Objectives and Research Approach
The comprehensive report on the global Connected TV market begins with an overview, followed by the scope and objectives of the study. The report provides detailed explanation of the objectives behind this study and key vendors and distributors operating in the market and regulatory scenario for approval of products.

For reading comprehensibility, the report has been compiled in a chapter-wise layout, with each section divided into smaller ones. The report comprises an exhaustive collection of graphs and tables that are appropriately interspersed. Pictorial representation of actual and projected values of key segments is visually appealing to readers. This also allows comparison of the market shares of key segments in the past and at the end of the forecast period.

The report analyzes the global Connected TV market in terms of product, end-user, and region. Key segments under each criterion have been studied at length, and the market share for each of these at the end of 2031 has been provided. Such valuable insights enable market stakeholders in making informed business decisions for investment in the global Connected TV market.

❖ レポートの目次 ❖

1. Preface
2. Assumptions
3. Research Methodology
4. Executive Summary
5. Market Overview
    5.1. Market Dynamics
        5.1.1. Drivers
        5.1.2. Restraints
        5.1.3. Opportunities
    5.2. Key Trends Analysis
        5.2.1. Demand Side Analysis
        5.2.2. Supply Side Analysis
    5.3. Key Market Indicators
        5.3.1. Overall Television Market Overview
    5.4. Industry SWOT Analysis
    5.5. Porter’s Five Forces Analysis
    5.6. Value Chain Analysis
    5.7. Technology Analysis
    5.8. COVID-19 Impact Analysis
    5.9. Global Connected TV Market Analysis and Projection, 2017 – 2031
        5.9.1. Market Revenue Projections (US$ Bn)
        5.9.2. Market Revenue Projections (Thousand Units)
6. Global Connected TV Market Analysis and Forecast, By Screen Size
    6.1. Global Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 – 2031
        6.1.1. Less than 30 inches
        6.1.2. 30 inches to 50 inches
        6.1.3. 50 inches to 70 inches
        6.1.4. Above 70 inches
    6.2. Incremental Opportunity, By Screen Size
7. Global Connected TV Market Analysis and Forecast, By Screen Type
    7.1. Global Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 – 2031
        7.1.1. Curved
        7.1.2. Flat
    7.2. Incremental Opportunity, By Screen Type
8. Global Connected TV Market Analysis and Forecast, By Resolution Type
    8.1. Global Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 – 2031
        8.1.1. 8K
        8.1.2. 4K
        8.1.3. 1080 p
        8.1.4. Others
    8.2. Incremental Opportunity, By Resolution Type
9. Global Connected TV Market Analysis and Forecast, By Display Type
    9.1. Global Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 – 2031
        9.1.1. QLED
        9.1.2. OLED
        9.1.3. LED
        9.1.4. Others
    9.2. Incremental Opportunity, By Display Type
10. Global Connected TV Market Analysis and Forecast, By Platform Type
    10.1. Global Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 – 2031
        10.1.1. Android
        10.1.2. Roku
        10.1.3. Others
    10.2. Incremental Opportunity, By Platform Type
11. Global Connected TV Market Analysis and Forecast, By Usage
    11.1. Global Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 – 2031
        11.1.1. Indoor
        11.1.2. Outdoor
    11.2. Incremental Opportunity, By Usage
12. Global Connected TV Market Analysis and Forecast, By End-use
    12.1. Global Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 – 2031
        12.1.1. Entertainment
        12.1.2. Education
        12.1.3. Home Use
        12.1.4. Others
    12.2. Incremental Opportunity, By End-use
13. Global Connected TV Market Analysis and Forecast, By Price
    13.1. Global Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 – 2031
        13.1.1. Low
        13.1.2. Medium
        13.1.3. High
    13.2. Incremental Opportunity, By Price
14. Global Connected TV Market Analysis and Forecast, by Distribution Channel
    14.1. Global Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 – 2031
        14.1.1. Online
            14.1.1.1. E-Commerce Websites
            14.1.1.2. Company-Owned Websites
        14.1.2. Offline
            14.1.2.1. Hypermarkets and Supermarkets
            14.1.2.2. Specialty Stores
            14.1.2.3. Factory Outlets
            14.1.2.4. Independent Retailers
            14.1.2.5. Other Retail Based Stores
    14.2. Global Incremental Opportunity, by Distribution Channel
15. Global Connected TV Market Analysis and Forecast, by Region
    15.1. Global Connected TV Market (US$ Bn and Thousand Units), by Region, 2017 – 2031
        15.1.1. North America
        15.1.2. Europe
        15.1.3. Asia Pacific
        15.1.4. Middle East & Africa
        15.1.5. South America
    15.2. Global Incremental Opportunity, by Region
16. North America Connected TV Market Analysis and Forecast
    16.1. Regional Snapshot
    16.2. Price Trend Analysis
        16.2.1. Weighted Average Selling Price (US$)
    16.3. Demographic Overview
    16.4. Brand Analysis
    16.5. Consumer Buying Behavior Analysis
    16.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 – 2031
        16.6.1. Less than 30 inches
        16.6.2. 30 inches to 50 inches
        16.6.3. 50 inches to 70 inches
        16.6.4. Above 70 inches
    16.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 – 2031
        16.7.1. Curved
        16.7.2. Flat
    16.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 – 2031
        16.8.1. 8K
        16.8.2. 4K
        16.8.3. 1080 p
        16.8.4. Others
    16.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 – 2031
        16.9.1. QLED
        16.9.2. OLED
        16.9.3. LED
        16.9.4. Others
    16.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 – 2031
        16.10.1. Android
        16.10.2. Roku
        16.10.3. Others
    16.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 – 2031
        16.11.1. Indoor
        16.11.2. Outdoor
    16.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 – 2031
        16.12.1. Entertainment
        16.12.2. Education
        16.12.3. Home Use
        16.12.4. Others
    16.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 – 2031
        16.13.1. Low
        16.13.2. Medium
        16.13.3. High
    16.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 – 2031
        16.14.1. Online
            16.14.1.1. E-Commerce Websites
            16.14.1.2. Company-Owned Websites
        16.14.2. Offline
            16.14.2.1. Hypermarkets and Supermarkets
            16.14.2.2. Specialty Stores
            16.14.2.3. Factory Outlets
            16.14.2.4. Independent Retailers
            16.14.2.5. Other Retail-Based Stores
    16.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 – 2031
        16.15.1. U.S.
        16.15.2. Canada
        16.15.3. Rest of North America
    16.16. Incremental Opportunity Analysis
17. Europe Global Connected TV Market Analysis and Forecast
    17.1. Regional Snapshot
    17.2. Price Trend Analysis
        17.2.1. Weighted Average Selling Price (US$)
    17.3. Demographic Overview
    17.4. Brand Analysis
    17.5. Consumer Buying Behavior Analysis
    17.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 – 2031
        17.6.1. Less than 30 inches
        17.6.2. 30 inches to 50 inches
        17.6.3. 50 inches to 70 inches
        17.6.4. Above 70 inches
    17.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 – 2031
        17.7.1. Curved
        17.7.2. Flat
    17.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 – 2031
        17.8.1. 8K
        17.8.2. 4K
        17.8.3. 1080 p
        17.8.4. Others
    17.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 – 2031
        17.9.1. QLED
        17.9.2. OLED
        17.9.3. LED
        17.9.4. Others
    17.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 – 2031
        17.10.1. Android
        17.10.2. Roku
        17.10.3. Others
    17.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 – 2031
        17.11.1. Indoor
        17.11.2. Outdoor
    17.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 – 2031
        17.12.1. Entertainment
        17.12.2. Education
        17.12.3. Home Use
        17.12.4. Others
    17.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 – 2031
        17.13.1. Low
        17.13.2. Medium
        17.13.3. High
    17.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 – 2031
        17.14.1. Online
            17.14.1.1. E-Commerce Websites
            17.14.1.2. Company-Owned Websites
        17.14.2. Offline
            17.14.2.1. Hypermarkets and Supermarkets
            17.14.2.2. Specialty Stores
            17.14.2.3. Factory Outlets
            17.14.2.4. Independent Retailers
            17.14.2.5. Other Retail-Based Stores
    17.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 – 2031
        17.15.1. U.K.
        17.15.2. Germany
        17.15.3. France
        17.15.4. Rest of Europe
    17.16. Incremental Opportunity Analysis
18. Asia Pacific Connected TV Market Analysis and Forecast
    18.1. Regional Snapshot
    18.2. Price Trend Analysis
        18.2.1. Weighted Average Selling Price (US$)
    18.3. Demographic Overview
    18.4. Brand Analysis
    18.5. Consumer Buying Behavior Analysis
    18.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 – 2031
        18.6.1. Less than 30 inches
        18.6.2. 30 inches to 50 inches
        18.6.3. 50 inches to 70 inches
        18.6.4. Above 70 inches
    18.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 – 2031
        18.7.1. Curved
        18.7.2. Flat
    18.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 – 2031
        18.8.1. 8K
        18.8.2. 4K
        18.8.3. 1080 p
        18.8.4. Others
    18.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 – 2031
        18.9.1. QLED
        18.9.2. OLED
        18.9.3. LED
        18.9.4. Others
    18.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 – 2031
        18.10.1. Android
        18.10.2. Roku
        18.10.3. Others
    18.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 – 2031
        18.11.1. Indoor
        18.11.2. Outdoor
    18.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 – 2031
        18.12.1. Entertainment
        18.12.2. Education
        18.12.3. Home Use
        18.12.4. Others
    18.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 – 2031
        18.13.1. Low
        18.13.2. Medium
        18.13.3. High
    18.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 – 2031
        18.14.1. Online
            18.14.1.1. E-Commerce Websites
            18.14.1.2. Company-Owned Websites
        18.14.2. Offline
            18.14.2.1. Hypermarkets and Supermarkets
            18.14.2.2. Specialty Stores
            18.14.2.3. Factory Outlets
            18.14.2.4. Independent Retailers
            18.14.2.5. Other Retail-Based Stores
    18.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 – 2031
        18.15.1. China
        18.15.2. India
        18.15.3. Japan
        18.15.4. Rest of Asia
    18.16. Incremental Opportunity Analysis
19. Middle East & Africa Connected TV Market Analysis and Forecast
    19.1. Regional Snapshot
    19.2. Price Trend Analysis
        19.2.1. Weighted Average Selling Price (US$)
    19.3. Demographic Overview
    19.4. Brand Analysis
    19.5. Consumer Buying Behavior Analysis
    19.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 – 2031
        19.6.1. Less than 30 inches
        19.6.2. 30 inches to 50 inches
        19.6.3. 50 inches to 70 inches
        19.6.4. Above 70 inches
    19.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 – 2031
        19.7.1. Curved
        19.7.2. Flat
    19.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 – 2031
        19.8.1. 8K
        19.8.2. 4K
        19.8.3. 1080 p
        19.8.4. Others
    19.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 – 2031
        19.9.1. QLED
        19.9.2. OLED
        19.9.3. LED
        19.9.4. Others
    19.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 – 2031
        19.10.1. Android
        19.10.2. Roku
        19.10.3. Others
    19.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 – 2031
        19.11.1. Indoor
        19.11.2. Outdoor
    19.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 – 2031
        19.12.1. Entertainment
        19.12.2. Education
        19.12.3. Home Use
        19.12.4. Others
    19.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 – 2031
        19.13.1. Low
        19.13.2. Medium
        19.13.3. High
    19.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 – 2031
        19.14.1. Online
            19.14.1.1. E-Commerce Websites
            19.14.1.2. Company-Owned Websites
        19.14.2. Offline
            19.14.2.1. Hypermarkets and Supermarkets
            19.14.2.2. Specialty Stores
            19.14.2.3. Factory Outlets
            19.14.2.4. Independent Retailers
            19.14.2.5. Other Retail-Based Stores
    19.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 – 2031
        19.15.1. GCC
        19.15.2. South Africa
        19.15.3. Rest of Middle East & Africa
    19.16. Incremental Opportunity Analysis
20. South America Connected TV Market Analysis and Forecast
    20.1. Regional Snapshot
    20.2. Price Trend Analysis
        20.2.1. Weighted Average Selling Price (US$)
    20.3. Demographic Overview
    20.4. Brand Analysis
    20.5. Consumer Buying Behavior Analysis
    20.6. Connected TV Market (US$ Bn and Thousand Units), By Screen Size, 2017 – 2031
        20.6.1. Less than 30 inches
        20.6.2. 30 inches to 50 inches
        20.6.3. 50 inches to 70 inches
        20.6.4. Above 70 inches
    20.7. Connected TV Market (US$ Bn and Thousand Units), By Screen Type, 2017 – 2031
        20.7.1. Curved
        20.7.2. Flat
    20.8. Connected TV Market (US$ Bn and Thousand Units), By Resolution Type, 2017 – 2031
        20.8.1. 8K
        20.8.2. 4K
        20.8.3. 1080 p
        20.8.4. Others
    20.9. Connected TV Market (US$ Bn and Thousand Units), By Display Type, 2017 – 2031
        20.9.1. QLED
        20.9.2. OLED
        20.9.3. LED
        20.9.4. Others
    20.10. Connected TV Market (US$ Bn and Thousand Units), By Platform Type, 2017 – 2031
        20.10.1. Android
        20.10.2. Roku
        20.10.3. Others
    20.11. Connected TV Market (US$ Bn and Thousand Units), By Usage, 2017 – 2031
        20.11.1. Indoor
        20.11.2. Outdoor
    20.12. Connected TV Market (US$ Bn and Thousand Units), By End-use, 2017 – 2031
        20.12.1. Entertainment
        20.12.2. Education
        20.12.3. Home Use
        20.12.4. Others
    20.13. Connected TV Market (US$ Bn and Thousand Units), By Price, 2017 – 2031
        20.13.1. Low
        20.13.2. Medium
        20.13.3. High
    20.14. Connected TV Market (US$ Bn and Thousand Units), by Distribution Channel, 2017 – 2031
        20.14.1. Online
            20.14.1.1. E-Commerce Websites
            20.14.1.2. Company-Owned Websites
        20.14.2. Offline
            20.14.2.1. Hypermarkets and Supermarkets
            20.14.2.2. Specialty Stores
            20.14.2.3. Factory Outlets
            20.14.2.4. Independent Retailers
            20.14.2.5. Other Retail-Based Stores
    20.15. Connected TV Market (US$ Bn and Thousand Units), By Country/Sub-region, 2017 – 2031
        20.15.1. Brazil
        20.15.2. Rest of South America
    20.16. Incremental Opportunity Analysis
21. Competition Landscape
    21.1. Company Profiles (Details – Company Overview, Sales Area/Geographical Presence, Revenue, Strategy & Business Overview)
        21.1.1. Furrion, LLC
            21.1.1.1. Company Overview
            21.1.1.2. Sales Area/Geographical Presence
            21.1.1.3. Revenue
            21.1.1.4. Strategy & Business Overview
        21.1.2. LG Electronics Inc.
            21.1.2.1. Company Overview
            21.1.2.2. Sales Area/Geographical Presence
            21.1.2.3. Revenue
            21.1.2.4. Strategy & Business Overview
        21.1.3. Panasonic Corporation
            21.1.3.1. Company Overview
            21.1.3.2. Sales Area/Geographical Presence
            21.1.3.3. Revenue
            21.1.3.4. Strategy & Business Overview
        21.1.4. Samsung Electronics Co., Ltd.
            21.1.4.1. Company Overview
            21.1.4.2. Sales Area/Geographical Presence
            21.1.4.3. Revenue
            21.1.4.4. Strategy & Business Overview
        21.1.5. Sansui Electric Co., Ltd.
            21.1.5.1. Company Overview
            21.1.5.2. Sales Area/Geographical Presence
            21.1.5.3. Revenue
            21.1.5.4. Strategy & Business Overview
        21.1.6. Sanyo Electric Co., Ltd.
            21.1.6.1. Company Overview
            21.1.6.2. Sales Area/Geographical Presence
            21.1.6.3. Revenue
            21.1.6.4. Strategy & Business Overview
        21.1.7. Sony Group Corporation
            21.1.7.1. Company Overview
            21.1.7.2. Sales Area/Geographical Presence
            21.1.7.3. Revenue
            21.1.7.4. Strategy & Business Overview
        21.1.8. TCL Technology
            21.1.8.1. Company Overview
            21.1.8.2. Sales Area/Geographical Presence
            21.1.8.3. Revenue
            21.1.8.4. Strategy & Business Overview
        21.1.9. Vizio Inc.
            21.1.9.1. Company Overview
            21.1.9.2. Sales Area/Geographical Presence
            21.1.9.3. Revenue
            21.1.9.4. Strategy & Business Overview
        21.1.10. Xiaomi Corporation
            21.1.10.1. Company Overview
            21.1.10.2. Sales Area/Geographical Presence
            21.1.10.3. Revenue
            21.1.10.4. Strategy & Business Overview
        21.1.11. Other Key Players
            21.1.11.1. Company Overview
            21.1.11.2. Sales Area/Geographical Presence
            21.1.11.3. Revenue
            21.1.11.4. Strategy & Business Overview
22. Go-To-Market Strategy
    22.1. Identification of Potential Market Spaces
        22.1.1. By Screen Size
        22.1.2. By Screen Type
        22.1.3. By Resolution Type
        22.1.4. By Display Type
        22.1.5. By Platform Type
        22.1.6. By Usage
        22.1.7. By End-use
        22.1.8. By Price
        22.1.9. By Distribution Channel
        22.1.10. By Region
    22.2. Understanding the Procurement Process of Customers
    22.3. Prevailing Market Risks
    22.4. Preferred Sales & Marketing Strategy

List of Tables

Table 1: Global Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

Table 2: Global Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

Table 3: Global Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

Table 4: Global Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

Table 5: Global Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

Table 6: Global Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

Table 7: Global Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

Table 8: Global Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

Table 9: Global Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

Table 10: Global Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

Table 11: Global Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

Table 12: Global Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

Table 13: Global Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

Table 14: Global Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

Table 15: Global Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

Table 16: Global Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

Table 17: Global Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

Table 18: Global Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

Table 19: Global Connected TV Market Value (US$ Bn) Projection By Region 2017-2031

Table 20: Global Connected TV Market Volume (Thousand Units) Projection By Region 2017-2031

Table 21: North America Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

Table 22: North America Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

Table 23: North America Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

Table 24: North America Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

Table 25: North America Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

Table 26: North America Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

Table 27: North America Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

Table 28: North America Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

Table 29: North America Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

Table 30: North America Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

Table 31: North America Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

Table 32: North America Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

Table 33: North America Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

Table 34: North America Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

Table 35: North America Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

Table 36: North America Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

Table 37: North America Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

Table 38: North America Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

Table 39: North America Connected TV Market Value (US$ Bn) Projection By Country 2017-2031

Table 40: North America Connected TV Market Volume (Thousand Units) Projection By Country 2017-2031

Table 41: Europe Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

Table 42: Europe Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

Table 43: Europe Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

Table 44: Europe Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

Table 45: Europe Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

Table 46: Europe Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

Table 47: Europe Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

Table 48: Europe Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

Table 49: Europe Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

Table 50: Europe Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

Table 51: Europe Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

Table 52: Europe Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

Table 53: Europe Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

Table 54: Europe Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

Table 55: Europe Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

Table 56: Europe Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

Table 57: Europe Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

Table 58: Europe Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

Table 59: Europe Connected TV Market Value (US$ Bn) Projection By Country 2017-2031

Table 60: Europe Connected TV Market Volume (Thousand Units) Projection By Country 2017-2031

Table 61: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

Table 62: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

Table 63: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

Table 64: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

Table 65: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

Table 66: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

Table 67: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

Table 68: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

Table 69: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

Table 70: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

Table 71: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

Table 72: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

Table 73: Asia Pacific Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

Table 74: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

Table 75: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

Table 76: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

Table 77: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

Table 78: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

Table 79: Asia Pacific Connected TV Market Value (US$ Bn) Projection By Country 2017-2031

Table 80: Asia Pacific Connected TV Market Volume (Thousand Units) Projection By Country 2017-2031

Table 81: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

Table 82: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

Table 83: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

Table 84: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

Table 85: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

Table 86: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

Table 87: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

Table 88: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

Table 89: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

Table 90: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

Table 91: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

Table 92: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

Table 93: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

Table 94: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

Table 95: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

Table 96: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

Table 97: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

Table 98: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

Table 99: Middle East & Africa Connected TV Market Value (US$ Bn) Projection By Country 2017-2031

Table 100: Middle East & Africa Connected TV Market Volume (Thousand Units) Projection By Country 2017-2031

Table 101: South America Connected TV Market Value (US$ Bn) Projection By Screen Size 2017-2031

Table 102: South America Connected TV Market Volume (Thousand Units) Projection By Screen Size 2017-2031

Table 103: South America Connected TV Market Value (US$ Bn) Projection By Screen Type 2017-2031

Table 104: South America Connected TV Market Volume (Thousand Units) Projection By Screen Type 2017-2031

Table 105: South America Connected TV Market Value (US$ Bn) Projection By Resolution Type 2017-2031

Table 106: South America Connected TV Market Volume (Thousand Units) Projection By Resolution Type 2017-2031

Table 107: South America Connected TV Market Value (US$ Bn) Projection By Display Type 2017-2031

Table 108: South America Connected TV Market Volume (Thousand Units) Projection By Display Type 2017-2031

Table 109: South America Connected TV Market Value (US$ Bn) Projection By Platform Type 2017-2031

Table 110: South America Connected TV Market Volume (Thousand Units) Projection By Platform Type 2017-2031

Table 111: South America Connected TV Market Value (US$ Bn) Projection By Usage 2017-2031

Table 112: South America Connected TV Market Volume (Thousand Units) Projection By Usage 2017-2031

Table 113: South America Connected TV Market Value (US$ Bn) Projection By End Use 2017-2031

Table 114: South America Connected TV Market Volume (Thousand Units) Projection By End Use 2017-2031

Table 115: South America Connected TV Market Value (US$ Bn) Projection By Price 2017-2031

Table 116: South America Connected TV Market Volume (Thousand Units) Projection By Price 2017-2031

Table 117: South America Connected TV Market Value (US$ Bn) Projection By Distribution channel 2017-2031

Table 118: South America Connected TV Market Volume (Thousand Units) Projection By Distribution channel 2017-2031

Table 119: South America Connected TV Market Value (US$ Bn) Projection By Country 2017-2031

Table 120: South America Connected TV Market Volume (Thousand Units) Projection By Country 2017-2031

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